# Joe Fresh

> Joe Fresh is a VC fund in Ottawa backing Fashion, Lifestyle and Retail. See 8 investments, check sizes, portfolio. Updated Sep 2026.

- Type: VC Fund
- Location: Ottawa, Canada
- Total investments: 8
- Last investment: Oct 2018
- Lead investor: 0%
- Last updated: Sep 2026
- LinkedIn: https://www.linkedin.com/company/2619103
- Website: https://x.com/JoeFresh
- Facebook: https://www.facebook.com/joefresh

Joe Fresh is a VC fund in Ottawa focused on Fashion and Lifestyle. Founded in 2006, Joe Fresh is one of Canada’s leading sources for modern style and accessible design, offering comprehensive lifestyle collections for women, men and children. Joe Fresh offers essential design and exceptional value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. Their assortments bring acontemporary point of view to everyday wardrobe favorites infused with easy polish and thoughtful details.In Canada, Joe Fresh is available online and in more than 350 retail locations, including Loblaws, Real Canadian Superstore, Atlantic Superstore and 14 freestanding stores. In the United States, Joe Fresh is available online and in 4 freestanding stores in New York, including a flagship in the landmark 510 Fifth Avenue building. Since 2014, Joe Fresh has opened 15 stores in South Korea, Saudi Arabia, Egypt and the United Arab Emirates with local partners. Their first stores open in Mexico in 2015.

## Round sizes

| Stage | Round size |
| --- | --- |
| Grant | $10k–$30k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 3 | 38% |
| Lifestyle | 2 | 25% |
| Retail | 1 | 13% |
| Apparel | 1 | 13% |
| Fitness | 1 | 13% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 4 | 50% |
| Grant | 3 | 38% |
| Venture - Series Unknown | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Omi Woods | Omi Woods is a boutique brand grounded in a love for timeless silhouettes, African and Indigenous textiles, and ethical practices.Omi means water in the West African Yoruba language, a peoples referred to as the Nago in the Caribbean. Together with Woods, it pays tribute to Owner and Creative Director Ashley Alexis McFarlane'sJamaican-Maroon heritage. The island's name derives from the Indigenous Awarak word Xaymaca which translates to The Land of Wood and Water.Omi Woods is rooted in the desire to revive the beauty, power and grace of fashion throughout the ages through the creation of unique and meaningful clothing for the special occasions in their clients lives. | $15.2K | Grant | Oct 30, 2018 | https://x.com/omiwoods |
| Authentic Or Not | Authentic Or Not is a patented IoT technology thats adds intelligence to merchandise and objects. |  | Venture - Series Unknown | Oct 30, 2018 | https://www.authenticornot.com/ |
| Adrenalease | Adrenalease is an online store that sells adjustability posture apparel. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app. Their products serve consumers. | $10K | Grant | Apr 02, 2018 | https://x.com/AdrenalEase |
| Daniel Christian Tang | Daniel Christian Tang is a design firm based out of Toronto Canada that designs and manufactures high end 3D Printed Fine Jewelry. | $30K | Grant | Oct 25, 2017 | https://x.com/dct3d |
| Typesift | TypeSift is an integrated data management, analytics, and financial planning and analysis platform. It also provides services for data cleaning, data modeling, made-to-fit applications, report building and migration, API integrations, strategic consulting, and third-party vendor support. | $50K | Pre-Seed | Sep 19, 2017 | https://www.typesift.com |
| Omi Woods | Omi Woods is a boutique brand grounded in a love for timeless silhouettes, African and Indigenous textiles, and ethical practices.Omi means water in the West African Yoruba language, a peoples referred to as the Nago in the Caribbean. Together with Woods, it pays tribute to Owner and Creative Director Ashley Alexis McFarlane'sJamaican-Maroon heritage. The island's name derives from the Indigenous Awarak word Xaymaca which translates to The Land of Wood and Water.Omi Woods is rooted in the desire to revive the beauty, power and grace of fashion throughout the ages through the creation of unique and meaningful clothing for the special occasions in their clients lives. |  | Pre-Seed | Apr 19, 2017 | https://x.com/omiwoods |
| Wuxly | Wuxly is a lifestyle brand that designs outerwear made to perform in the coldest forecast using animal-friendly new-age technical materials. Wuxly creates warmth while protecting the environment and those who live on it by using recycled and bio-based materials. |  | Pre-Seed | May 09, 2016 | https://x.com/WuxlyMovement |
| Daniel Christian Tang | Daniel Christian Tang is a design firm based out of Toronto Canada that designs and manufactures high end 3D Printed Fine Jewelry. |  | Pre-Seed | Apr 28, 2016 | https://x.com/dct3d |

8 of 8 investments shown.

## Co-investors
- Fashion Zone — VC Fund, 5 deals together
- Ryerson University — VC Fund, 2 deals together
- [DMZ](https://shizune.co/investors/profile/digital-media-zone) — VC Fund, 1 deal together
- [Ontario Centres of Excellence](https://shizune.co/investors/profile/ontario-centres-of-excellence) — VC Fund, 1 deal together

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## Featured in investor lists
- [Fashion Investors in Canada](https://shizune.co/investors/fashion-investors-canada)
- [Fashion VC Funds in Canada](https://shizune.co/investors/fashion-vc-funds-canada)

## FAQ

### What does Joe Fresh invest in?

Joe Fresh invests primarily in Fashion, Lifestyle and Retail startups, most often at Pre-Seed and Grant stage. Most of the 8 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Joe Fresh's check size?

Joe Fresh typically joins rounds of $10k–$30k at Grant. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Joe Fresh participates in.

### When did Joe Fresh last invest?

The most recent investment recorded for Joe Fresh closed in Oct 2018. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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