# Joao Costa

> Joao Costa is a seed investor at Kovi (São Paulo) backing FinTech and IT Management. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Kovi](https://shizune.co/investors/profile/kovi)
- Location: São Paulo, Brazil
- Total investments: 4
- Last investment: Dec 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/costajoao
- X (Twitter): https://twitter.com/joaocosta
- Website: https://joaocosta.com

Joao Costa is a co-founder and serves as chief technology and product officer at Kovi. Prior Kovi, Joao was a Product Director at DiDi Chuxing, Head of Driver's Product at 99, and a VP of product at Beleza on the Web. He was also a former senior product manager at I Passed Direct and has served more than 4 years in Chaordic. In 2010, Joaoco-founded Rudra, where he served as Chief Product Officer until 2011.Joao holds an MSc in design management and a BA in graphic design from Barddal University of Applied Arts.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.3M–$4.7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 2 | 50% |
| IT Management | 2 | 50% |
| Legal | 1 | 25% |
| Credit | 1 | 25% |
| Software | 1 | 25% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 50% |
| Angel | 1 | 25% |
| Pre-Seed | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Brazil | 3 | 75% |
| United States | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Jusfy | Jusfy offers legal services and consulting for individuals and business organizations. | $1.3M | Seed | Dec 16, 2022 |  |
| Salvy | We simplify how companies hire and manage mobile telco in Brazil. | $400K | Angel | Jun 03, 2022 |  |
| Bankuish | Bankuish is a technology platform where gig workers and freelancers leverage their work history data to demonstrate their creditworthiness. Users gain access to a marketplace of preapproved offers from national banks tailored to their unique profile as well as tools to grow their credit score. The company helps banks gain new customers, managerisk, and improve customer relationships. The Bankuish Score has been used to de-risk thousands of individuals while maintaining a default rate well below the industry standard. Bankuish was established in 2020 with its headquarters in New York City and Mexico City. | $4.7M | Seed | Mar 31, 2022 |  |
| Beacon Founders | Digital Private Banking, for remarkable tech founders |  | Pre-Seed | Mar 01, 2022 |  |

4 of 4 investments shown.

## Co-investors
- [SaaSholic](https://shizune.co/investors/profile/saasholic) — VC Fund, 2 deals together
- [Amarena](https://shizune.co/investors/profile/amarena) — VC Fund, 1 deal together
- [Beta Ventures](https://shizune.co/investors/profile/beta-ventures-ac24) — VC Fund, 1 deal together
- [Citrino Gestão de Recursos](https://shizune.co/investors/profile/citrino-gest%C3%A3o) — VC Fund, 1 deal together
- [Green Rock](https://shizune.co/investors/profile/green-rock-family-office) — VC Fund, 1 deal together
- [Harvard Business School Alumni Angels of Brazil](https://shizune.co/investors/profile/harvard-business-school-alumni-angels-of-brazil) — VC Fund, 1 deal together

## About Kovi

VC Fund · São Paulo, Brazil

Kovi is a digital car rental company that operates in Latin America. We use technology to make mobility safer, affordable, and accessible to millions of people. Kovi was founded in 2018 and is headquartered in in São Paulo, Brazil, and operates in Brazil and Mexico.

5 contacts available at Kovi.

| Name | Title | Profile |
| --- | --- | --- |
| Adhemar Neto | Co Founder | https://shizune.co/investors/profile/adhemar-milani-neto |
| Bruno Poljokan | Chief Revenue Officer | https://shizune.co/investors/profile/bruno-poljokan |
| Diego Haim | Chief Product Officer & Head of Data | https://shizune.co/investors/profile/diego-haim |
| Flavio Litterio | Partner | https://shizune.co/investors/profile/flavio-litterio |
| Joao Costa | Co-Founder | https://shizune.co/investors/profile/joao-costa |

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## Featured in investor lists
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## FAQ

### What does Joao Costa invest in?

Joao Costa invests primarily in FinTech, IT Management and Legal startups, most often at Seed and Angel stage. Most of the 4 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Joao Costa's check size?

Joao Costa typically joins rounds of $1.3M–$4.7M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Joao Costa participates in.

### When did Joao Costa last invest?

The most recent investment recorded for Joao Costa closed in Dec 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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