# Jim Sorenson

> Jim Sorenson is a seed investor at Nielsen backing Gaming, Banking and FinTech. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Nielsen](https://shizune.co/investors/profile/nielsen)
- Total investments: 3
- Last investment: Oct 2023
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/james-shears-07a467a/

Jim Sorenson is a seed investor at Nielsen focused on Gaming and Banking. Jim Sorenson a renowned entrepreneur, business leader, and social investor and has built multiple highly successful companies in industries ranging from technology and life sciences to real estate and private equity investment. Jim is the founder and former CEO of Sorenson Media and Sorenson Communications, with the latter sold in one of the mostlucrative private equity deals in Utah Unversity .

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.8M–$3.3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Gaming | 1 | 33% |
| Banking | 1 | 33% |
| FinTech | 1 | 33% |
| Finance | 1 | 33% |
| Hardware | 1 | 33% |

14 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Funding Round | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 2 | 67% |
| Kenya | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ImpactAlpha | ImpactAlpha is chronicling the emergence of this investment thesis from the margins into the mainstream. From the handful of high-net worth individuals and forward-thinking foundations that today represent perhaps $40 billion in capital committed to impact investing, to pension funds and other institutional asset managers that represent the tens oftrillions in capital that will be invested in the sustainable future. | $3.3M | Seed | Oct 17, 2023 |  |
| BRCK | BRCK is an integrated hardware and software company based in Nairobi, Kenya that designs and engineers a rugged, self-powered, mobile WiFi device which connects people and things to the internet in areas of the world with poor infrastructure. Our vision is a world connected, where the last-mile of internet connectivity is as seamless for someoneliving in Africa as it is in Europe or the US. Ushahidi is a global organization that empowers people to make serious impact with open source technologies, cross-sector partnerships, and ground-breaking ventures. | $3M |  | Jan 07, 2016 |  |
| Funium | Funium, a Provo, Utah-based Facebook games developer. The flagship game is Family Village, which is currently in Alpha testing. A limited beta test is planned for Q2 2011. | $1.8M | Seed | Aug 07, 2012 |  |

3 of 3 investments shown.

## Co-investors
- [Common Future](https://shizune.co/investors/profile/common-future) — VC Fund, 1 deal together
- [Ford Foundation](https://shizune.co/investors/profile/ford-foundation) — VC Fund, 1 deal together
- [MKS](https://shizune.co/investors/profile/mks-alternative-investments) — VC Fund, 1 deal together
- [Revolution](https://shizune.co/investors/profile/revolution) — VC Fund, 1 deal together
- [Synergy Energy](https://shizune.co/investors/profile/synergyenergy) — VC Fund, 1 deal together
- [TED](https://shizune.co/investors/profile/ted) — VC Fund, 1 deal together

## About Nielsen

VC Fund · New York, United States

NIELSEN is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packagedgoods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.

5 contacts available at Nielsen.

| Name | Title | Profile |
| --- | --- | --- |
| Christopher Chen | Managing Director at Nielsen Ventures Singapore | https://shizune.co/investors/profile/christopher-chen-bd39 |
| David Kenny | CEO | https://shizune.co/investors/profile/david-kenny |
| Eric Mischel | Vice President Of Product Management | https://shizune.co/investors/profile/eric-mischel |
| Jamere Jackson | CFO | https://shizune.co/investors/profile/jamere-jackson |
| Jason Bolles | SVP Advanced Advertising | https://shizune.co/investors/profile/jason-bolles |

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## FAQ

### What does Jim Sorenson invest in?

Jim Sorenson invests primarily in Gaming, Banking and FinTech startups, most often at Seed and Funding Round stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Jim Sorenson's check size?

Jim Sorenson typically joins rounds of $1.8M–$3.3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jim Sorenson participates in.

### When did Jim Sorenson last invest?

The most recent investment recorded for Jim Sorenson closed in Oct 2023. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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