# Jeffrey Keswin

> Jeffrey Keswin is a funding round investor at Lyrical Partners (New York) backing SaaS and Mobile. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lyrical Partners](https://shizune.co/investors/profile/lyrical-partners)
- Location: New York, United States
- Total investments: 3
- Last investment: Feb 2019
- Lead investor: 67%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/jeffkeswin/

Jeffrey Keswin is a funding round investor at Lyrical Partners in New York focused on SaaS and Mobile. Jeff Keswin is the Co-Founder, CEO, and Managing Partner of Lyrical Partners. He attended University of Pennsylvania in 1986.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 1 | 33% |
| Mobile | 1 | 33% |
| Fashion | 1 | 33% |
| Shopping | 1 | 33% |
| Software | 1 | 33% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 2 | 67% |
| Series B | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ThirdLove | ThirdLove is a fast-growing intimates brand that believes fit should come first. The company's mission is to help every woman find her perfect fit by combining the best design and technology. Instead of using standard industry measurements, ThirdLove bras are designed with real women in mind and developed proprietary ½-cup sizes based onthousands of real women’s measurements to help women everywhere find a better-fitting bra. | $55M | Series B | Feb 26, 2019 |  |
| SmartCare | SmartCare offers a software solution that enables childcare service providers to manage attendance, billing, employees, medical records, child and family data, accounting, and more. It also enables them to send alerts and notifications to parents.SmartCare offers an application that enables parents to obtain information, updates, and picturesabout their child’s activities in the childcare centers. They are able to sign in and out, and make payments for the childcare centers through the application. | $6M |  | Mar 10, 2018 |  |
| Home Team Marketing | Home Team Marketing solves Brands’ problems and does good at the same time. The company offers brands with highly visible messaging opportunities, offline and digital, and promotional marketing at every corner of the high school campus. HTM’s network (access to 11,000 high schools) and school-based connections gives us a unique edge, one thatBrands and agencies are not able to replicate on their own. Having these 1/1 relationships with individual schools and their administrators, enables us to advise Brands on creative campaigns that would be most effective in this space and those that would be accepted by the schools. | $5M |  | Aug 04, 2017 |  |

3 of 3 investments shown.

## Co-investors
- [Allen & Company](https://shizune.co/investors/profile/allen-and-company) — VC Fund, 1 deal together
- [L Catterton](https://shizune.co/investors/profile/lcatterton) — VC Fund, 1 deal together
- [Valor Equity Partners](https://shizune.co/investors/profile/valor-equity-partners) — VC Fund, 1 deal together

## About Lyrical Partners

VC Fund · New York, United States

Lyrical Partners, L.P. is a multi-capability investment management platform focused on opportunistic, value-centric investments including: fund of hedge funds, hedge funds, real estate, private equity, and long-only equity strategies. Headquartered in NYC, the firm was founded in 2004.

2 contacts available at Lyrical Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Craig Lifschutz | Managing Director | https://shizune.co/investors/profile/craig-lifschutz |
| Jeffrey Keswin | Co-Founder ,CEO and Managing Partner | https://shizune.co/investors/profile/jeffrey-keswin |

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## FAQ

### What does Jeffrey Keswin invest in?

Jeffrey Keswin invests primarily in SaaS, Mobile and Fashion startups, most often at Funding Round and Series B stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Jeffrey Keswin last invest?

The most recent investment recorded for Jeffrey Keswin closed in Feb 2019. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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