# Jay Choi

> Jay Choi is a Series A investor at SBVA (Seoul) backing Information Technology and E-Commerce. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [SBVA](https://shizune.co/investors/profile/softbank-ventures-korea)
- Location: Seoul, South Korea
- Total investments: 8
- Last investment: Apr 2024
- Lead investor: 63%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/jeehyun-jay-choi-23268028/

Jay Choi is a Series A investor at SBVA in Seoul focused on Information Technology and E-Commerce. Jay Choi - Vice President @ SBVA

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Information Technology | 3 | 38% |
| E-Commerce | 2 | 25% |
| Health Care | 2 | 25% |
| B2B | 1 | 13% |
| CRM | 1 | 13% |

21 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 4 | 50% |
| Series B | 2 | 25% |
| Series C | 2 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| South Korea | 4 | 50% |
| Israel | 1 | 13% |
| United States | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| The Sleep Factory | The SleepF is a South Korean sleep-tech startup developing AI-based digital therapeutics and personalized sleep healthcare solutions to improve sleep disorders and overall wellness through data-driven analysis. The Sleep Factory is a South Korea–based sleep health and sleep-tech company focused on improving wellness through innovative sleepsolutions and personalized sleep care products. The company develops technologies and subscription-based services designed to help people manage snoring, sleep apnea, and overall sleep quality through data-driven healthcare solutions. | $1.4M | Series A | Apr 22, 2024 |  |
| ImpriMed | ImpriMed is a company that creates individualized drug response prediction technology to help veterinarians fight lymphoma. The company's technology provides precision medicine techniques that allow veterinary oncologists to find appropriate anticancer drugs by developing a patient-derived database for pet cancer treatment that can eventuallybe translated into human cancer care, allowing doctors to decide on a final treatment regimen based on a data-driven prediction of response success in each individual patient's body. | $23M | Series A | Nov 06, 2023 |  |
| Blumn AI | LUNASOFT provides chat solutions for e-commerce platforms. | $7.4M | Series B | Dec 10, 2020 |  |
| MEATBOX | MEATBOX is a B2B-based online commerce platform. | $10.8M | Series C | Dec 12, 2018 |  |
| PlaySight Interactive | PlaySight is connecting the next generation of athletes through immersive sports video and analytics technology. They are bringing advanced sports video and analytics technology to every court in the world, creating a global and connected community of athletes, coaches, and fans.Technology has changed how sports are coached, played, and consumedat the elite levels, and they are focused on delivering the same cutting-edge experience to all levels of sport, all over the world. They are becoming the new standard in sports with our cloud-based Smart Court sports video and analytics platform, integrating what happens on-court with an interactive and social online community. | $10M | Series C | Apr 25, 2018 |  |
| MEATBOX | MEATBOX is a B2B-based online commerce platform. | $6.1M | Series B | Feb 09, 2017 |  |
| Scatterlab | Scatter Lab, founded in 2011, is composed of the Ping Pong Team, which created the social chatbot 'Iruda', the Blimmp Team |  | Series A | Aug 04, 2015 |  |
| Scatter Lab | Scatter Lab is an Artificial Intelligence platform that provides AI-powered chat apps for entertainment that allow users to interact with the bot humanely. It's AI-native platform Zeta is the main software offered by the company as a virtual chat application. |  | Series A | Aug 04, 2015 |  |

8 of 8 investments shown.

## Co-investors
- [Altos Ventures](https://shizune.co/investors/profile/altos-ventures) — VC Fund, 2 deals together
- [Stonebridge Capital](https://shizune.co/investors/profile/stonebridge-capital) — VC Fund, 2 deals together
- [Byucksan](https://shizune.co/investors/profile/byucksan) — VC Fund, 1 deal together
- [CE Ventures (CEIIF)](https://shizune.co/investors/profile/creditease-israel-innovation-fund) — VC Fund, 1 deal together
- [Devsisters Ventures](https://shizune.co/investors/profile/devsisters-ventures) — VC Fund, 1 deal together
- [Dt& Investment](https://shizune.co/investors/profile/dt-investment) — VC Fund, 1 deal together

## About SBVA

VC Fund · Seoul, South Korea

Established in 2000 as an early-stage venture capital arm of SoftBank Group, SBVA has a storied history of empowering extraordinary entrepreneurs across the globe. In 2023, we joined forces with The Edgeof, a global startup ecosystem builder founded by Taizo Son, JP Lee, and Atsushi Taira and began our new chapter as an independent entity with arenewed commitment to fostering innovation and technological advancement.

5 contacts available at SBVA.

| Name | Title | Profile |
| --- | --- | --- |
| Daniel Kang | Managing Director | https://shizune.co/investors/profile/daniel-kang |
| Eunwoo Lee | Managing Director & Partner | https://shizune.co/investors/profile/eunwoo-lee |
| Jay Choi | Vice President | https://shizune.co/investors/profile/jay-choi-2 |
| Tony Lyu | Venture Partner | https://shizune.co/investors/profile/tony-lyu |
| Ben Weiss | Venture Partner | https://shizune.co/investors/profile/ben-weiss-4 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Jay Choi invest in?

Jay Choi invests primarily in Information Technology, E-Commerce and Health Care startups, most often at Series A and Series B stage. Most of the 8 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Jay Choi last invest?

The most recent investment recorded for Jay Choi closed in Apr 2024. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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