# Jascha Kaykas-Wolff

> Jascha Kaykas-Wolff is a seed investor at Lytics (San Francisco) backing Software and Analytics. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lytics](https://shizune.co/investors/profile/lytics)
- Location: San Francisco, United States
- Total investments: 1
- Last investment: Aug 2013
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/kaykas
- X (Twitter): http://twitter.com/kaykas
- Website: http://marketingiteration.com
- Facebook: http://www.facebook.com/kaykas

Jascha Kaykas-Wolff is a seed investor at Lytics in San Francisco focused on Software and Analytics. An executive business leader with a creative flair, Jascha Kaykas-Wolff has built teams that transformed the customer and user experience at Mozilla, BitTorrent, Mindjet, Involver (acquired by Oracle), and Webtrends.A champion for supporting company values and mission; his coaching philosophy drives high‐performing teams with an emphasis towardvaluing team success above individual achievement, developing inclusive work practices, building ‘T’ shaped professional skills and constantly reinforcing the importance of business acumen in addition to functional expertise.In his current role as President of Lytics, Jascha is responsible for Go-To-Market, Customer Success and operations. Previously, at Mozilla, BitTorrent, Webtrends, Microsoft and more, Jascha has a strong track record of building robust brands with hockey-stick growth trajectories for new products.Jascha is also producer and co-host of the podcast, This is Your Life in Silicon Valley. He published Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates in 2014. He is a producer and board member at the American Conservatory Theater in San Francisco and a board member of Whittier College, his alma mater.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 1 | 100% |
| Analytics | 1 | 100% |
| Advertising | 1 | 100% |
| Ad Retargeting | 1 | 100% |
| Data Integration | 1 | 100% |

7 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Lytics | Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, Heineken, and other leading companies use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome.The Lytics Customer Data Platform(CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user-profiles and segments (e.g., likely to churn, most active on mobile, coupon lover). These customer profiles and segments then sync with a company's marketing tools (from website personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.Many marketing technology vendors claim to offer a "customer data platform." Lytics has the only customer data platform that is easy enough for a beginner marketer to use, but technically sophisticated enough to impress software developers and data scientists. Lytics builds a profile based on unifying any fragment of customer information using sophisticated data science and conducts probabilistic matching to merge identities. The result: a rich profile of a consumer that can power one-to-one marketing in third-party martech tools, APIs, and Lytics own native execution platform.Lytics is led by marketing-technology veterans who’ve held leadership positions at Webtrends, Urban Airship, Jive, and Hewlett Packard Enterprise. We are headquartered in Portland, Oregon. | $2.2M | Seed | Aug 09, 2013 |  |

1 of 1 investments shown.

## Co-investors
- [Rembrandt Venture Partners](https://shizune.co/investors/profile/rembrant-venture-partners) — VC Fund, 1 deal together
- [Voyager Capital](https://shizune.co/investors/profile/voyager-capital) — VC Fund, 1 deal together

## About Lytics

VC Fund · Portland, United States

Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, Heineken, and other leading companies use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome.The Lytics Customer Data Platform(CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user-profiles and segments (e.g., likely to churn, most active on mobile, coupon lover). These customer profiles and segments then sync with a company's marketing tools (from website personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.Many marketing technology vendors claim to offer a "customer data platform." Lytics has the only customer data platform that is easy enough for a beginner marketer to use, but technically sophisticated enough to impress software developers and data scientists. Lytics builds a profile based on unifying any fragment of customer information using sophisticated data science and conducts probabilistic matching to merge identities. The result: a rich profile of a consumer that can power one-to-one marketing in third-party martech tools, APIs, and Lytics own native execution platform.Lytics is led by marketing-technology veterans who’ve held leadership positions at Webtrends, Urban Airship, Jive, and Hewlett Packard Enterprise. We are headquartered in Portland, Oregon.

5 contacts available at Lytics.

| Name | Title | Profile |
| --- | --- | --- |
| Jascha Kaykas-Wolff | President | https://shizune.co/investors/profile/jascha-kaykas-wolff |
| Aaron Raddon | Cp-Founder & CTO | https://shizune.co/investors/profile/aaron-raddon |
| Brad McMahon | Advisor To Chief Executive Officer | https://shizune.co/investors/profile/brad-mcmahon |
| James McDermott | Co-Founder & CEO | https://shizune.co/investors/profile/james-mcdermott |
| Joyce Boss | CFO | https://shizune.co/investors/profile/joyce-boss |

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## FAQ

### What does Jascha Kaykas-Wolff invest in?

Jascha Kaykas-Wolff invests primarily in Software, Analytics and Advertising startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Jascha Kaykas-Wolff last invest?

The most recent investment recorded for Jascha Kaykas-Wolff closed in Aug 2013. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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