# Jamie Swango

> Jamie Swango is a seed investor at The Craftory (London) backing Apps and Wellness. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [The Craftory](https://shizune.co/investors/profile/the-craftory)
- Location: London, United Kingdom
- Total investments: 3
- Last investment: Nov 2023
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/jamie-swango-b6359110/
- X (Twitter): https://twitter.com/jamiekswango
- Facebook: https://www.facebook.com/jamie.k.swango

Jamie Swango is a seed investor at The Craftory in London focused on Apps and Wellness. Jamie Swango is the Partner at The Craftory. She attended Columbia Business School.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.3M–$1.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 2 | 67% |
| Wellness | 2 | 67% |
| Audio | 1 | 33% |
| Music | 1 | 33% |
| Mobile | 1 | 33% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Series A | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 2 | 67% |
| United States | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Needed | Needed is a pregnancy nutrition and education company that supports optimal nourishment before, during, and after pregnancy. Its products are currently sold directly to consumers and through a network of health practitioners (doctors, doulas, nutritionists, and more). It was founded by Julie Sawaya and Ryan Woodbury in 2017 and is based in LosAngeles, California. | $14M | Series A | Nov 07, 2023 |  |
| SPOKE | SPOKE is an app that provides an audio experience for well-being. It uses a unique blend of lo-fi music, hip hop, and mindfulness to help users re-tune their minds, sleep better, and strengthen their mindset. Each soothing episode includes music and spoken word by some of the UK's best producers and emerging artists, all of whom have beentrained by neuroscientists, psychologists, and therapists. | $1.5M | Seed | Feb 16, 2022 |  |
| Lapse | Lapse is a social disposable camera app. The app lets close groups recreate the magic of old-school disposable cameras by taking 36 snaps to ‘rolls’ in private group chats. | $1.3M | Seed | Sep 30, 2021 |  |

3 of 3 investments shown.

## Co-investors
- [Ada Ventures](https://shizune.co/investors/profile/ada-vemtires) — VC Fund, 1 deal together
- [Bethnal Green Ventures](https://shizune.co/investors/profile/bethnal-green-ventures) — VC Fund, 1 deal together
- [Crescent Ridge Partners Ventures](https://shizune.co/investors/profile/crescent-ridge-partners-ventures) — VC Fund, 1 deal together
- [Goodwater Capital](https://shizune.co/investors/profile/goodwater-capital) — VC Fund, 1 deal together
- [Redbus Ventures](https://shizune.co/investors/profile/redbus-group) — VC Fund, 1 deal together
- [Seae Ventures](https://shizune.co/investors/profile/seae-ventures) — VC Fund, 1 deal together

## About The Craftory

VC Fund · London, United Kingdom

The Craftory is an investment fund that focuses on cause-driven CPG brands. They offer permanent early stage and growth capital to consumer brands. It was founded in 2018 and headquartered in London, England.

5 contacts available at The Craftory.

| Name | Title | Profile |
| --- | --- | --- |
| Ernesto Schmitt | Co-Founder and Managing Partner | https://shizune.co/investors/profile/ernesto-schmitt |
| Charles Leeming | Partner | https://shizune.co/investors/profile/charles-leeming-97ad |
| Craig Dubitsky | Brain Trust Member | https://shizune.co/investors/profile/craig-dubitsky |
| Elio Sceti | Co founder & Chief Crafter | https://shizune.co/investors/profile/elio-leoni-sceti |
| Jamie Swango | Craft Partner | https://shizune.co/investors/profile/jamie-swango |

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## FAQ

### What does Jamie Swango invest in?

Jamie Swango invests primarily in Apps, Wellness and Audio startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Jamie Swango's check size?

Jamie Swango typically joins rounds of $1.3M–$1.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jamie Swango participates in.

### When did Jamie Swango last invest?

The most recent investment recorded for Jamie Swango closed in Nov 2023. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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