# James Cox

> James Cox is a seed investor at Itch (London) backing Medical, Health Care and Machine Learning. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Itch](https://shizune.co/investors/profile/itch)
- Location: London, United Kingdom
- Total investments: 2
- Last investment: Jun 2021
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/james-cox-3800b525/
- Website: https://yyxcapital.com

James Cox is a Founder & Exec Chairman at Itch Pet. Prior to entering venture investing, James was the Founder of a dynamic hedging Foreign Exchange business, focused on the optimization of share classes in fund management companies, that company now trades in excess of $120 Billion USD of foreign exchange per month.He then has spent the past8 years advising and funding technology companies from startup to exit - including SuperAwesome, AirSorted, Monese, Waldo and many more.James is also the founder of Simba Sleep, the leading direct to consumer sleep business. Under James’ leadership, as Founder / CEO, Simba grew from zero revenue in February 2016 to $100m+ revenue run rate by March 2018, making it one of the fastest growing consumer businesses on the planet. Simba was rated the number two in the 2018 Startups 100 table and a member of Tech Nations Future Fifty program.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Medical | 1 | 50% |
| Health Care | 1 | 50% |
| Machine Learning | 1 | 50% |
| Artificial Intelligence | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Funding Round | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Prevayl | We're elevating AI to a level that can facilitate medical breakthroughs. To achieve this, a foundational model surpassing current capabilities in processing language, images, and audio is essential. This entails the integration of extensive, contextualised biometric datasets with deep foundational knowledge of the human condition and medicalrecords. | $9.8M |  | Jun 07, 2021 |  |
| Prevayl | We're elevating AI to a level that can facilitate medical breakthroughs. To achieve this, a foundational model surpassing current capabilities in processing language, images, and audio is essential. This entails the integration of extensive, contextualised biometric datasets with deep foundational knowledge of the human condition and medicalrecords. | $10.6M | Seed | Jun 07, 2021 |  |

2 of 2 investments shown.

## About Itch

VC Fund · London, United Kingdom

Itch uses data to create personaliZed subscription packs that help pets to live happy & healthy. They also developed in collaboration with veterinary experts in response to increasing demand for better-personalized pet care, ITCH’s tailored monthly flea subscription service makes preventing infestation and treating pets much quicker, cheaper,and more convenient for busy owners than buying over the counter.It also delivers regular, effective, and convenient treatment from fleas for cats and dogs. Itch was founded in July 2019 and is based in London, England.

4 contacts available at Itch.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew Pinnington | CEO | https://shizune.co/investors/profile/andrew-pinnington |
| Emma Gordon | Marketing Manager | https://shizune.co/investors/profile/emma-gordon |
| James Cox | Founder & Executive Chairman | https://shizune.co/investors/profile/james-cox-7 |
| Jonny Gould | Founder and CEO | https://shizune.co/investors/profile/jonny-gould |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does James Cox invest in?

James Cox invests primarily in Medical, Health Care and Machine Learning startups, most often at Seed and Funding Round stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did James Cox last invest?

The most recent investment recorded for James Cox closed in Jun 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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