# Jaana Goeggel

> Jaana Goeggel is a angel investor at Sorority (São Paulo) backing FinTech and GreenTech. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Sorority](https://shizune.co/investors/profile/sorority)
- Location: São Paulo, Brazil
- Total investments: 3
- Last investment: Apr 2024
- Lead investor: 67%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/jaana-goeggel

Jaana Goeggel is a angel investor at Sorority in São Paulo focused on FinTech and GreenTech. Jaana Goeggel is the Co Founder of Sorority. He previously worked at McKinsey Company as a Consultant. Jaana Goeggel attended Columbia Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 1 | 33% |
| GreenTech | 1 | 33% |
| Biotechnology | 1 | 33% |
| Debt Collections | 1 | 33% |
| Natural Resources | 1 | 33% |

6 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Angel | 2 | 67% |
| Pre-Seed | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| MABE Bio | MABE Bio merges technology and nature to develop innovative materials and finishes derived from plants. With a focus on exploring the potential of Brazil's rich biodiversity, MABE Bio strives to create products that harmoniously coexist with the planet and contribute to environmental balance.Through a combination of traditional and moderntechnologies and the integration of diverse knowledge domains, MABE Bio aims to showcase how seemingly ordinary raw materials can be transformed into high-value textile materials. These materials have applications across various industries, including fashion, accessories, product design, automotive, upholstery, decoration, and more.By harnessing the inherent qualities of plant-based resources and leveraging cutting-edge techniques, MABE Bio seeks to demonstrate the immense potential of sustainable and eco-friendly textile solutions. Through their textile innovations, MABE Bio envisions a future where industry and nature thrive in harmony, providing sustainable alternatives for a wide range of applications. |  | Angel | Apr 29, 2024 |  |
| Sofi | Over-indebtedness is a problem that is often seen as a dead end. This perspective can generate a mental state of irritability, stress, sadness, anxiety and even diseases such as depression. These problems can happen to over 75% of Brazilian families that are in debt, where a third of them cannot pay their bills on time. This is a global socialproblem with a total market of over USD 1.5 trillion. hiSofi was born from the desire to transform this reality by uniting technology, user experience and user interface, content, growth hacking, data science and storytelling with the purpose of transforming and curing people’s lives by fostering healthier financial solutions through education and financial reinclusion. We are a fintech that brings the accounts recovery & management (ARM) industry to the digital era. |  | Pre-Seed | Jun 29, 2023 |  |
| Sofi | Over-indebtedness is a problem that is often seen as a dead end. This perspective can generate a mental state of irritability, stress, sadness, anxiety and even diseases such as depression. These problems can happen to over 75% of Brazilian families that are in debt, where a third of them cannot pay their bills on time. This is a global socialproblem with a total market of over USD 1.5 trillion. hiSofi was born from the desire to transform this reality by uniting technology, user experience and user interface, content, growth hacking, data science and storytelling with the purpose of transforming and curing people’s lives by fostering healthier financial solutions through education and financial reinclusion. We are a fintech that brings the accounts recovery & management (ARM) industry to the digital era. | $96.8K | Angel | Jun 29, 2023 |  |

3 of 3 investments shown.

## Co-investors
- [Anjos do Brasil](https://shizune.co/investors/profile/anjos-do-brasil) — VC Fund, 2 deals together

## About Sorority

VC Fund



2 contacts available at Sorority.

| Name | Title | Profile |
| --- | --- | --- |
| Erica Fridman Stul | Founding Partner | https://shizune.co/investors/profile/erica-fridman-stul-fd5f |
| Jaana Goeggel | Co-Founder | https://shizune.co/investors/profile/jaana-goeggel |

## Similar investors

### Similar stage
- [LVX Ventures](https://shizune.co/investors/profile/letsventure) — VC Fund
- [ZhenFund](https://shizune.co/investors/profile/zhenfund) — VC Fund
- [IAN Group](https://shizune.co/investors/profile/indian-angel-network) — VC Fund

## FAQ

### What does Jaana Goeggel invest in?

Jaana Goeggel invests primarily in FinTech, GreenTech and Biotechnology startups, most often at Angel and Pre-Seed stage. Most of the 3 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Jaana Goeggel last invest?

The most recent investment recorded for Jaana Goeggel closed in Apr 2024. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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