# Itzhak Fisher

> Itzhak Fisher is a seed investor at Pereg Ventures (New York) backing E-Commerce and Advertising. See 11 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Pereg Ventures](https://shizune.co/investors/profile/pereg-ventures)
- Location: New York, United States
- Total investments: 11
- Last investment: Feb 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/itzhak-fisher-95484633
- X (Twitter): https://twitter.com/itzhakfisher
- Website: https://x.com/itzhakfisher

Itzhak Fisher is a seed investor at Pereg Ventures in New York focused on E-Commerce and Advertising. Itzhak Fisher serves as Executive Vice President, Global Business Development for Nielsen. Appointed to this role in January 2011, Itzhak holds responsibility for strategic business development initiatives and mergers and acquisitions to benefit clients and their priorities.A prominent entrepreneur in high-technology businesses for threedecades, Itzhak has led ventures through mergers, acquisitions and initial public offerings. Previously, he was co-founder and chairman of Trendum, a leader in Internet search and linguistic analysis technologies, which was subsequently acquired by The Nielsen Company. In 2005, he led Trendum’s acquisition of BuzzMetrics, a market leader in online word-of-mouth research, and negotiated its 2006 acquisition of Intelliseek. Itzhak served as chairman of the combined entity, Nielsen BuzzMetrics.Previously, Itzhak founded and served as President and CEO of RSL Communications (NASDAQ: RSLC), a telecommunications firm which operated in 22 countries on four continents with over $1.5 billion in revenues.Itzhak holds a Bachelor's of Science degree in computer science from the New York Institute of Technology, and pursued advanced studies in computer science at New York University.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $450k–$3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 27% |
| Advertising | 3 | 27% |
| SaaS | 2 | 18% |
| Mobile | 2 | 18% |
| Retail | 2 | 18% |

25 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 6 | 55% |
| Pre-Seed | 1 | 9% |
| Series B | 1 | 9% |
| Series C | 1 | 9% |
| Funding Round | 1 | 9% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 6 | 55% |
| Israel | 1 | 9% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| MutualMarkets | MutualMarkets is an AI powered marketing technology platform. | $3M | Seed | Feb 10, 2021 |  |
| MutualMarkets | MutualMarkets is an AI powered marketing technology platform. | $3M | Pre-Seed | Feb 10, 2021 |  |
| Engage3 | Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California. | $12M | Series C | Jun 20, 2019 |  |
| Engage3 | Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California. | $12M | Series B | Jul 10, 2017 |  |
| Aaptiv | Aaptiv Inc. is a digital health company that has transformed the way people work out. Aaptiv has over 230,000 paying members who have taken more than 20 million classes since the company started three years ago.Each one of Aaptiv's thousands of workouts, which span every type of exercise and a wide variety of activities, combine the guidingvoice of an expert Aaptiv trainer with motivating music. This audio-based format eliminates distractions and provides the flexibility many people require - allowing them to focus on their fitness goals, when and where it suits them. | $450K | Seed | Feb 01, 2016 |  |
| Furious Corp | Furious Corp offers media companies that sells advertising broader and deeper visibility into their advertising business and to provide the tools to optimize sales, operational efficiency, and productivity of businesses. PROPHET connects the disparate systems and data that powers its users’ ad businesses and works hand in hand with them to enableunified yield optimization across all channels, formats, and clients to continually optimize their advertising portfolio.PROPHET is a horizontal SaaS platform which automates the ingestion and normalization of its users’ data into a common structure, providing them with visuals giving visibility into inventories, sales, and audiences. The company offers its users with pre-deployment planning to post-deployment training and support services. Training and support is divided into two categories namely, virtual and in-person learning. Virtual learning offers the advantages of live instructions without the expense and time associated with travel. In-person instructor lead classroom style learning.Furious Corp is an Israel-based company that was founded in 2014 by Hillel Rom and Ashley Swartz. |  | Seed | May 20, 2015 |  |
| PoachIt | PoachIt is an intelligent online shopping tool that provides consumers validated coupon codes while shopping online and price drop alerts for the products they want. Powered by patent-pending technology, PoachIt efficiently gathers and authenticates thousands of coupon codes behind the interface. Consumers just click to copy any valid coupon codeand capture the savings at checkout. PoachIt’s tracking feature also offers users visibility into pricing trends and merchant sale cycles, helping fuel the right purchase decision. PoachIt can be summoned across 5,000+ online and mobile sites, via extension or bookmarklet. It is also available for download on iOS and Android. PoachIt has been featured by The Today Show, Katie Couric, Queen Latifah, WIRED, Business Insider, Buzzfeed, and more. | $1.8M | Seed | Sep 16, 2014 |  |
| Furious Corp | Furious Corp offers media companies that sells advertising broader and deeper visibility into their advertising business and to provide the tools to optimize sales, operational efficiency, and productivity of businesses. PROPHET connects the disparate systems and data that powers its users’ ad businesses and works hand in hand with them to enableunified yield optimization across all channels, formats, and clients to continually optimize their advertising portfolio.PROPHET is a horizontal SaaS platform which automates the ingestion and normalization of its users’ data into a common structure, providing them with visuals giving visibility into inventories, sales, and audiences. The company offers its users with pre-deployment planning to post-deployment training and support services. Training and support is divided into two categories namely, virtual and in-person learning. Virtual learning offers the advantages of live instructions without the expense and time associated with travel. In-person instructor lead classroom style learning.Furious Corp is an Israel-based company that was founded in 2014 by Hillel Rom and Ashley Swartz. | $1.1M | Seed | Jul 20, 2014 |  |
| Shopbeam | Shopbeam increases brand engagement and conversions by providing a seamless platform for advertisers to connect with customers by creating new consumer touch points within digital Ads. Consumers discover, register and shop directly from Ads without disrupting their online journey. | $1.5M | Seed | Apr 30, 2014 |  |
| Taptica | Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. Their proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale.They work with morethan 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Tel Aviv with offices in San Francisco, New York, Beijing, and Seoul. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP). |  |  | Aug 01, 2013 |  |

10 of 11 investments shown.

## Co-investors
- [Laconia Ventures](https://shizune.co/investors/profile/laconia-ventures) — VC Fund, 2 deals together
- [Nielsen Innovate](https://shizune.co/investors/profile/nielsen-innovate) — VC Fund, 2 deals together
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund, 1 deal together
- [BRaVe Media Ventures](https://shizune.co/investors/profile/brave-media-ventures) — VC Fund, 1 deal together
- [Greycroft](https://shizune.co/investors/profile/greycroft) — VC Fund, 1 deal together
- [Kayne NewRoad Ventures Fund](https://shizune.co/investors/profile/kayne-newroad-ventures-fund) — VC Fund, 1 deal together

## About Pereg Ventures

VC Fund · New York, United States

Pereg Ventures is a venture capital firm investing in early stage U.S. and Israeli startups, focused on B2B data solutions that accelerate consumer-driven enterprises. Our deep domain expertise and global network of trusted relationships (Nielsen [NYSE: NLSN] and Tata Group among others) opens doors and new possibilities for the startups we workwith.

4 contacts available at Pereg Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Itzhak Fisher | Founder & Managing Partner | https://shizune.co/investors/profile/itzhak-fisher |
| Zacary Sherman | Associate | https://shizune.co/investors/profile/zacary-sherman |
| Ziv Ben Barouch | Founder & Managing Partner | https://shizune.co/investors/profile/ziv-ben-baruch |
| Mark Leiter | Venture Partner | https://shizune.co/investors/profile/mark-leiter |

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## FAQ

### What does Itzhak Fisher invest in?

Itzhak Fisher invests primarily in E-Commerce, Advertising and SaaS startups, most often at Seed and Pre-Seed stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Itzhak Fisher's check size?

Itzhak Fisher typically joins rounds of $450k–$3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Itzhak Fisher participates in.

### When did Itzhak Fisher last invest?

The most recent investment recorded for Itzhak Fisher closed in Feb 2021. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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