# ITV AdVentures Invest

> ITV AdVentures Invest is a VC fund in London backing Fitness, Wellness and Personal Health. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 2
- Last investment: Sep 2023
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/itv-media-advertising
- Website: https://www.itvmedia.co.uk/new-to-tv/itvadventures/itv-adventures-invest

ITV AdVentures Invest is a venture capital arm of ITV seeks to invests in early and later stage.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fitness | 1 | 50% |
| Wellness | 1 | 50% |
| Personal Health | 1 | 50% |
| Food and Beverage | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| THIS | THIS is a plant-based meat brand that provides alternative meat products for meat lovers. The company's products are made of plant-based ingredients that are fortified with vitamin B12 and iron, enabling meat lovers to get the real feel of having meat-based products and satisfy their tastes without killing animals. | $2M | Venture - Series Unknown | Sep 22, 2023 |  |
| The Body Coach | The Body Coach is a mobile application that focuses on body fitness training programs. It was founded in the year 2014. | $4M |  |  |  |

2 of 2 investments shown.

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Blue Horizon Corporation](https://shizune.co/investors/profile/blue-horizon-corporation) — VC Fund
- [CircleUp](https://shizune.co/investors/profile/circleup-growth-partners) — VC Fund

### Similar stage
- [Bpifrance](https://shizune.co/investors/profile/bpifrance) — VC Fund
- [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund
- [HTGF (High-Tech Gruenderfonds)](https://shizune.co/investors/profile/high-tech-gr%C3%BCnderfonds) — VC Fund

### Similar country
- [SFC Capital](https://shizune.co/investors/profile/startup-funding-club) — VC Fund
- [Fuel Ventures](https://shizune.co/investors/profile/fuel-ventures-fund) — VC Fund
- [Business Growth Fund](https://shizune.co/investors/profile/business-growth-fund) — VC Fund

## Featured in investor lists
- [Organic Food VC Funds in United Kingdom](https://shizune.co/investors/organic-food-vc-funds-united-kingdom)

## FAQ

### What does ITV AdVentures Invest invest in?

ITV AdVentures Invest invests primarily in Fitness, Wellness and Personal Health startups, most often at Funding Round stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did ITV AdVentures Invest last invest?

The most recent investment recorded for ITV AdVentures Invest closed in Sep 2023. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co