# Israel Salmen

> Israel Salmen is a pre-seed investor at Méliuz (Belo Horizonte) backing Internet and E-Commerce. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Méliuz](https://shizune.co/investors/profile/meliuz)
- Location: Belo Horizonte, Brazil
- Total investments: 4
- Last investment: Jun 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/israelsalmen
- Facebook: http://www.facebook.com/israelsalmen

Israel Salmen is a pre-seed investor at Méliuz in Belo Horizonte focused on Internet and E-Commerce. Méliuz is a Brazilian web platform that enables users to earn cash-back when shopping online. Unlike traditional rewards programs that offer collective points with questionable value or miles that expire, Méliuz gives users something they can appreciate: cash-back in their bank accounts with every purchase in major Brazilian online stores.Retailers increase their sales volume, get recurring customers and acquire new ones due to the added incentive of a reward. Méliuz has a large retailer base of over 1,600 stores including giants like Walmart and Amazon and is building a user base that is expected to increase to one million active users this year.

## Round sizes

| Stage | Round size |
| --- | --- |
| Pre-Seed | $1.4M–$1.7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Internet | 1 | 25% |
| E-Commerce | 1 | 25% |
| Marketplace | 1 | 25% |
| Social Shopping | 1 | 25% |
| Financial Services | 1 | 25% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 2 | 50% |
| Seed | 1 | 25% |
| Series A | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Prota Games | Prota Games is the most popular eSports learning platform of Brazil with League of Legends and Fortnite Classes | $2M | Seed | Jun 10, 2022 |  |
| Marvin. | Marvin is a B2B fintech that empowers industries selling to retail by transforming how they manage and mitigate credit risk. By using credit card receivables as collateral for trade credit, our solution provides a modern alternative to outdated Trade Credit Insurance, offering simplicity, flexibility, and peace of mind. | $15M | Series A | May 25, 2022 |  |
| Lastlink | Lastlink assists content creators in managing subscriptions to closed groups on social media platforms such as Instagram, Telegram, and Whatsapp. It owns a system that makes it easier for creators to work by automating sales and management for access to exclusive communities. It is becoming a more common source of revenue for the content creatormarket, which employs over 1 million people across the country. | $1.4M | Pre-Seed | Jul 01, 2021 |  |
| Vendah | Vendah helps women in LATAM make extra money by reselling kitchen and homeware to neighbors and friends. | $1.7M | Pre-Seed | May 03, 2021 |  |

4 of 4 investments shown.

## Co-investors
- [Canary](https://shizune.co/investors/profile/canary-5) — VC Fund, 3 deals together
- [Canaan Partners](https://shizune.co/investors/profile/canaan-partners) — VC Fund, 2 deals together
- [Iporanga Ventures](https://shizune.co/investors/profile/iporanga-investments) — VC Fund, 2 deals together
- [Village Global](https://shizune.co/investors/profile/village-global-2) — VC Fund, 2 deals together
- [big_bets](https://shizune.co/investors/profile/bigbets) — VC Fund, 1 deal together
- [Class 5 Global](https://shizune.co/investors/profile/class-5-global) — VC Fund, 1 deal together

## About Méliuz

VC Fund · Belo Horizonte, Brazil

Meliuz owns and operates an online platform that offers consumers with free discount coupons from Brazilian online stores. Israel Salmen and and Ofli Guimarães founded it on September 12, 2011, with its headquarters in Belo Horizonte in Brazil.

5 contacts available at Méliuz.

| Name | Title | Profile |
| --- | --- | --- |
| Israel Salmen | CEO and Co-Founder | https://shizune.co/investors/profile/israel-salmen |
| Arilo Claudio Dias Neto | CTO | https://shizune.co/investors/profile/arilo-claudio-dias-neto |
| Eduardo Maia | Head of Product Design | https://shizune.co/investors/profile/eduardo-maia |
| Leandro Alves | Head of Data Analytics | https://shizune.co/investors/profile/leandro-alves |
| Leonardo da Mata | Backend Developer | https://shizune.co/investors/profile/leonardo-da-mata |

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## FAQ

### What does Israel Salmen invest in?

Israel Salmen invests primarily in Internet, E-Commerce and Marketplace startups, most often at Pre-Seed and Seed stage. Most of the 4 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Israel Salmen's check size?

Israel Salmen typically joins rounds of $1.4M–$1.7M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Israel Salmen participates in.

### When did Israel Salmen last invest?

The most recent investment recorded for Israel Salmen closed in Jun 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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