# Innovative Startups and SME’s Fund (ISSF)

> Innovative Startups and SME’s Fund (ISSF) is a VC fund in Amman backing E-Commerce and Gift. See 17 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Amman, Jordan
- Total investments: 17
- Last investment: Jun 2022
- Lead investor: 53%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/issf/
- X (Twitter): https://twitter.com/issfjo
- Website: https://issfjo.com/

Innovative Startups and SME’s Fund (ISSF) is a VC fund in Amman focused on E-Commerce and Gift. The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $150k–$1.6M |
| Pre-Seed | $450k–$2.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 24% |
| Gift | 2 | 12% |
| SaaS | 2 | 12% |
| Health Care | 2 | 12% |
| Food and Beverage | 2 | 12% |

43 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 47% |
| Venture - Series Unknown | 4 | 24% |
| Pre-Seed | 2 | 12% |
| Series A | 1 | 6% |
| Series C | 1 | 6% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Jordan | 13 | 76% |
| Saudi Arabia | 1 | 6% |
| United States | 1 | 6% |
| United Arab Emirates | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| gamiphy | GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after. | $1.6M | Seed | Jun 07, 2022 |  |
| Kitchefy | Building the largest decentralized network of cloud kitchens in the MENA Region. | $450K | Pre-Seed | May 19, 2022 |  |
| Kader | Kader is an on-demand hiring platform for jobs in the hospitality, retail, and service sector. | $400K | Seed | Feb 15, 2022 |  |
| Mrayti | Mrayti is Jordan’s first specialized mobile beauty salon. Mrayti was launched with a vision that beauty should be accessible, affordable, and non time consuming. With Mrayti, Hair cuts, Hair Styling, Makeup and much more are now available to women in their houses, offices, and gatherings wherever they are and whenever they want. | $120K | Venture - Series Unknown | Feb 07, 2022 |  |
| Global Ventures | Global Ventures is an international venture capital firm, investing in founders and ideas across emerging markets. The Global Ventures team is a diverse, collaborative, talented, and curious group of professionals who, combined, have years of experience and expertise building and scaling companies. | $1.5M |  | Jan 16, 2022 |  |
| Dawatech | Dawatech provides a cloud-based, SaaS pharmacy management ERP software that connects pharmacies, suppliers, and stakeholders through a single platform. |  | Seed | Dec 21, 2021 |  |
| POSRocket | Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform. | $5M | Venture - Series Unknown | Aug 04, 2021 |  |
| POSRocket | Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform. | $5M | Series C | Aug 04, 2021 |  |
| Decapolis | Decapolis is a food supply chain quality assurance and safety certification platform, utilizing blockchain technology. | $150K | Seed | Jun 22, 2021 |  |
| Martix | Martix is an online marketplace for consumer goods, electronics, and sporting goods. | $300K | Seed | Apr 20, 2021 |  |

10 of 17 investments shown.

## Co-investors
- [Algebra Ventures](https://shizune.co/investors/profile/algebra-ventures) — VC Fund, 2 deals together
- [Edgo VC](https://shizune.co/investors/profile/edgo-vc) — VC Fund, 2 deals together
- [Etihad Bank](https://shizune.co/investors/profile/etihad-bank) — VC Fund, 2 deals together
- [Ibtikar Fund](https://shizune.co/investors/profile/ibtikar-fund) — VC Fund, 2 deals together
- [Khwarizmi Ventures](https://shizune.co/investors/profile/khwarizmi-ventures) — VC Fund, 2 deals together
- [SANAD Fund](https://shizune.co/investors/profile/sanad-fund) — VC Fund, 2 deals together

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## FAQ

### What does Innovative Startups and SME’s Fund (ISSF) invest in?

Innovative Startups and SME’s Fund (ISSF) invests primarily in E-Commerce, Gift and SaaS startups, most often at Seed and Venture - Series Unknown stage. Most of the 17 investments tracked by Shizune back companies in Jordan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Innovative Startups and SME’s Fund (ISSF)'s check size?

Innovative Startups and SME’s Fund (ISSF) typically joins rounds of $150k–$1.6M at Seed and $450k–$2.4M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Innovative Startups and SME’s Fund (ISSF) participates in.

### When did Innovative Startups and SME’s Fund (ISSF) last invest?

The most recent investment recorded for Innovative Startups and SME’s Fund (ISSF) closed in Jun 2022. Shizune tracks 17 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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