# Innovate Finance

> Innovate Finance is a VC fund in London backing FinTech and Finance. See 1 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Dec 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/innovate-finance
- Website: https://new.innovatefinance.com

Innovate Finance is an independent membership association that represents the UK’s global FinTech community. Founded in 2014 and supported by the City of London and Broadgate, Innovate Finance is a not-for-profit that advances the country’s leading position in the financial services sector by supporting the next generation of technology-ledfinancial services innovators.More than 250 global members have joined the Innovate Finance ecosystem to date. These companies range from seed stage start-ups to global financial institutions and professional services firms. All benefit from Innovate Finance’s leading position as a single point of access to promote enabling policy and regulation, talent development, and business opportunity and investment capital. By bringing together the most forward-thinking participants in financial services, Innovate Finance is helping create a global financial services sector that is more sustainable, more inclusive and better for everyone.

## Contacts

5 contacts available for Innovate Finance. Shizune tracks 6 team members at Innovate Finance. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/innovate-finance-8aea?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 1 | 100% |
| Finance | 1 | 100% |
| Financial Services | 1 | 100% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Danny Lopez | Non Executive Director | 0 | https://shizune.co/investors/profile/danny-lopez |
| Hayley Bromilow | COO | 0 | https://shizune.co/investors/profile/hayley-bromilow-3e5b |
| Janine Hirt | CEO | 0 | https://shizune.co/investors/profile/janine-hirt-beb3 |
| Michael Bristow | Founding Board Member | 40 | https://shizune.co/investors/profile/mike-bristow |
| Thin Chambers | CFO | 0 | https://shizune.co/investors/profile/thin-chambers |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ELEMENTARYb | ELEMENTARYb's sherloc is an AI-driven forecasting and risk management platform with a products marketplace, initially empowering the UK’s 5.5m SMEs.Brought to life by 3rd-time founder (with two successful exits) Karen Rudich and a highly experienced team, sherloc has a massive market opportunity with captive demand and is based off ascalable SaaS and commissions model. | $630K | Pre-Seed | Dec 15, 2022 |  |

1 of 1 investments shown.

## Co-investors
- [EQL:HER](https://shizune.co/investors/profile/accelerateher) — VC Fund, 1 deal together
- [FINTECH Circle](https://shizune.co/investors/profile/fintech-circle) — VC Fund, 1 deal together
- [London and Partners](https://shizune.co/investors/profile/london-and-partners) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

## FAQ

### What does Innovate Finance invest in?

Innovate Finance invests primarily in FinTech, Finance and Financial Services startups, most often at Pre-Seed stage. Most of the 1 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Innovate Finance?

Public channels for Innovate Finance include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Innovate Finance?

The team at Innovate Finance includes Danny Lopez (Non Executive Director), Hayley Bromilow (COO) and Janine Hirt (CEO), among 6 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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