# Ilan Israelstam

> Ilan Israelstam is a pre-seed investor at Apex Capital Partners (Sydney) backing Apps and Mobile. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Apex Capital Partners](https://shizune.co/investors/profile/apex-capital-partners-2)
- Location: Sydney, Australia
- Total investments: 3
- Last investment: Nov 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ilan-israelstam-6b4bbb/?ppe=1
- X (Twitter): https://twitter.com/ilan_i
- Website: https://x.com/ilan_i

Ilan Israelstam is a pre-seed investor at Apex Capital Partners in Sydney focused on Apps and Mobile. Ilan Israelstam has spent the past 15 years focused on the financial services and start-up space. He worked at the Boston Consulting Group, in Sydney and New York, as a member of their Financial Services practice. His background in venture capital came through his earlier involvement in setting up one of the first venture capital firms inAustralia. He has been with Apex since 2007, during which time he has worked on the set up and growth of BetaShares, and spent extensive time with various early stage investee companies of Apex. He has a Bachelor of Commerce and Bachelor of Laws from UNSW.He is also developing a reasonable size collection of limited edition sneakers - He is starting to get his kicks out of kicks!

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 33% |
| Mobile | 1 | 33% |
| Consumer | 1 | 33% |
| Hardware | 1 | 33% |
| Internet | 1 | 33% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 1 | 33% |
| Series B | 1 | 33% |
| Series C | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 2 | 67% |
| Israel | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Safewill | Safewill is Australia's leading online Will writing platform. With thousands of users, Safewill makes it easy and affordable to write your own legally binding will | $11M | Series B | Nov 25, 2024 |  |
| Pushas | PUSHAS is Australia's Premium Sneaker Marketplace helping Australians buy and sell their most hyped and coveted sneakers. In early 2017, their Sydney-based team set out to serve the wider sneaker community in Australia. With this mission in mind, they created PUSHAS: Australia's Premium Sneaker Marketplace offering legit checks, flatshipping, and the best service of any sneaker marketplace in the world.From the beginning, they vowed that they would be in this for the long haul. This means they are happy and willing to cop short-term losses (hence their low fees and amazing service), if it means they may fulfil their mission and build up the PUSHAS family. they truly believe that many people fail to create anything meaningful as they lack the discipline to play the long game. Nothing inherently extraordinary can come from chasing selfish short-term gain, money or fleeting status. Because of this ethos, they are coming up. They're slowly but surely gaining notoriety and building an immensely loyal cult following of PUSHAS.Now, PUSHAS is more than a platform. PUSHAS are the select few who, bound by their love of sneakers, now share this way of life. These PUSHAS all around Australia are together forging what it means to be a PUSHA. | $890.1K | Pre-Seed | Oct 15, 2021 |  |
| Consumer Physics | Consumer Physics is driven by a mission to empower consumers and businesses to learn about the makeup of materials anytime, anywhere by using SCiO, the smallest near-infrared (NIR) spectrometer.The SCiO sensor pairs with SCiO smartphone apps and connects to a cloud-based database of material fingerprints. Consumer Physics offers businesses and3rd party developers a platform that enables them to design their own molecular sensing models and mobile applications for personal and commercial use. The SCiO DevKit includes the SCiO Lab development platform and Mobile SDK and access to professional support from Consumer Physics experts. |  | Series C |  |  |

3 of 3 investments shown.

## Co-investors
- [CapitalX](https://shizune.co/investors/profile/capitalx) — VC Fund, 1 deal together
- [Carthona Capital](https://shizune.co/investors/profile/carthona-capital) — VC Fund, 1 deal together
- [Flying Fox Ventures](https://shizune.co/investors/profile/flying-fox) — VC Fund, 1 deal together
- [Gandel Invest](https://shizune.co/investors/profile/gandel-invest) — VC Fund, 1 deal together
- [King River Capital](https://shizune.co/investors/profile/king-river-investments) — VC Fund, 1 deal together
- [OIF Ventures](https://shizune.co/investors/profile/our-innovation-fund) — VC Fund, 1 deal together

## About Apex Capital Partners

VC Fund · Sydney, Australia

Apex Capital is an investment firm which provides venture capital to exceptional founders who are revolutionising the financial services landscape. They have a strong track record of successfully establishing, investing in and growing businesses that have sought to provide innovative products and services to the financial services sector. Theirentrepreneurial backgrounds give us a unique perspective on what it takes to start and scale a business in financial services.Apex Capital was established over a decade ago and is wholly owned by its principals, each of whom have a wealth of experience from having worked across multiple continents with leading global firms in financial services, as well as having developed and operated their own start-up businesses.

4 contacts available at Apex Capital Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Alex Vynokur | Principal & Co-Founder | https://shizune.co/investors/profile/alex-vynokur |
| Ilan Israelstam | Principal | https://shizune.co/investors/profile/ilan-israelstam |
| Jason Gellert | Principal | https://shizune.co/investors/profile/jason-gellert |
| David Nathanson | Principal | https://shizune.co/investors/profile/david-nathanson-2 |

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## FAQ

### What does Ilan Israelstam invest in?

Ilan Israelstam invests primarily in Apps, Mobile and Consumer startups, most often at Pre-Seed and Series B stage. Most of the 3 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Ilan Israelstam last invest?

The most recent investment recorded for Ilan Israelstam closed in Nov 2024. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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