# Idealab

> Idealab is a VC fund in Pasadena backing Software and Internet. See 105 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Pasadena, United States
- Total investments: 105
- Last investment: Mar 2022
- Lead investor: 15%
- Last fund: Dec 2019
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/idealab
- X (Twitter): http://twitter.com/Idealab
- Website: http://www.idealab.com
- Facebook: http://www.facebook.com/idealab

Idealab is a technology incubator that provides resources to allow start-ups to rapidly introduce innovative products and services. The company’s mission is to challenge the status quo, to be bold, and to tackle big ideas. Idealab provides the first round of capital, recruits a CEO and team, and then works with the company to quickly ramp up itsbusiness.

## Contacts

5 contacts available for Idealab. Shizune tracks 9 team members at Idealab. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/idealab?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 18 | 17% |
| Internet | 16 | 15% |
| E-Commerce | 11 | 10% |
| Analytics | 8 | 8% |
| Advertising | 8 | 8% |

165 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 33 | 31% |
| Funding Round | 21 | 20% |
| Series C | 15 | 14% |
| Series A | 14 | 13% |
| Series B | 11 | 10% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 77 | 73% |
| Israel | 2 | 2% |
| India | 1 | 1% |
| Afghanistan | 1 | 1% |
| Philippines | 1 | 1% |

7 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Allen Morgan | Managing Director, New Ventures Group | 25 | https://shizune.co/investors/profile/allen-morgan |
| Marcia Goodstein | CEO | 0 | — |
| Rob McClinton | Executive Director | 0 | — |
| Tom Hughes | Chief Creative Officer and Founder | 1 | — |
| Tom McGovern | Managing Director | 2 | https://shizune.co/investors/profile/tom-mcgovern |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Branch | Branch is the leading workforce payments platform that helps businesses deliver fast, flexible options for workers to get paid. Whether it’s sending earnings to employees or contractors, companies choose Branch because they know that faster payments can help them strengthen worker loyalty, save time and money, and drive business growth. | $75M | Series C | Mar 09, 2022 |  |
| CarbonCapture | CarbonCapture is a climate tech company that develops direct air capture (DAC) machines to remove CO2 directly from the atmosphere. The company works to reverse climate change by making machines that leverage innovative molecular sieves, low-cost renewable energy, and tunable purpose-built systems to remove CO2 from the atmosphere at scalecost-effectively. | $35M | Series A | Oct 19, 2021 |  |
| Energy Vault | Energy Vault SA offers an energy storage technology utilizing fundamental principles of science to deliver a storage solution that's as compassionate to the planet as it is efficient to build and operate. The Energy Vault solution utilizes the same fundamentals of physics and kinetic energy as pumped hydro but replaces the water with custommade cylindrical blocks utilizing an extremely innovative use of low-cost materials.The system is modular and can be designed with a capacity of between 10 and 35MWh and a power output of up to 5MW. The system has been designed for a 30+ year life with no degradation in storage capacity. | $100M | Series C | Aug 25, 2021 |  |
| tvScientific | TvScientific is a CTV platform that makes TV advertising accessible and measurable for brands and apps of all sizes. TvScientific leverages data to prove the actual value of TV advertising and simplifies and automates CTV buying and optimization. TvScientific provides actionable, real-time reporting so people may feel confident their campaigns areperforming at their peak levels. Users may gain insightful information about the incremental value of CTV campaigns from the Always-On Incrementality testing feature, which gives them further confidence that they are generating the desired results. | $1.5M | Seed | Apr 06, 2021 |  |
| Cheese | Cheese Financial Inc., based in California, is a fintech company that is dedicated to helping people build credit and grow savings with simple and automated solutions. We believe that the chances of getting a great credit score and achieving life goals belong to everyone! | $3.6M | Pre-Seed | Mar 10, 2020 |  |
| Cheese | Cheese Financial Inc., based in California, is a fintech company that is dedicated to helping people build credit and grow savings with simple and automated solutions. We believe that the chances of getting a great credit score and achieving life goals belong to everyone! | $3.6M | Seed | Mar 10, 2020 |  |
| Glide Apps | Glide Apps is a platform that enables users to create mobile apps from spreadsheets. It was founded in 2018 and is a member of the Y Combinator Winter 2019 class. | $3.6M | Seed | Nov 05, 2019 |  |
| Cheese | Cheese Financial Inc., based in California, is a fintech company that is dedicated to helping people build credit and grow savings with simple and automated solutions. We believe that the chances of getting a great credit score and achieving life goals belong to everyone! |  | Seed | Oct 15, 2019 |  |
| HelloTech | HelloTech is changing the way consumers purchase and get support for new technology. Utilizing a background-checked, vetted on-demand workforce, HelloTech provides in home support and consultation for consumers looking to manage and upgrade the technology within their home | $20M |  | Jan 25, 2019 |  |
| Heliogen | Heliogen is a renewable energy technology company focused on eliminating the need for fossil fuels in heavy industry and powering a sustainable future. The company’s AI-enabled, modular concentrated solar technology aims to cost-effectively deliver near 24/7 carbon-free energy in the form of heat, power, or green hydrogen fuel at scale – forthe first time in history. Heliogen was created at Idealab, the leading technology incubator founded by Bill Gross in 1996. For more information about Heliogen, please visit heliogen.com. | $10.6M | Seed | Apr 04, 2018 |  |

10 of 105 investments shown.

## Co-investors
- [Moore Capital](https://shizune.co/investors/profile/moore-capital) — VC Fund, 7 deals together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 5 deals together
- Primedia Ventures — VC Fund, 5 deals together
- [Clearstone Venture Partners](https://shizune.co/investors/profile/clearstone-venture-partners) — VC Fund, 4 deals together
- [First Round Capital](https://shizune.co/investors/profile/first-round-capital) — VC Fund, 4 deals together
- [Greycroft](https://shizune.co/investors/profile/greycroft) — VC Fund, 4 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Idealab invest in?

Idealab invests primarily in Software, Internet and E-Commerce startups, most often at Seed and Funding Round stage. Most of the 105 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Idealab?

Public channels for Idealab include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Idealab?

The team at Idealab includes Allen Morgan (Managing Director, New Ventures Group), Marcia Goodstein (CEO) and Rob McClinton (Executive Director), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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