# Iain McDonald

> Iain McDonald is a Series A investor at Belerion Capital backing E-Commerce. See 6 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Fund: Belerion Capital
- Location: London, United Kingdom
- Total investments: 6
- Last investment: Feb 2026
- Lead investor: 17%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/iain-mcdonald-03739a10/

Iain McDonald is a Series A investor at Belerion Capital in London focused on E-Commerce and SaaS. Iain McDonald is the founder at Belerion Capital Group Ltd.

## Contacts

5 contacts available for Iain McDonald: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/iain-mcdonald?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $5M–$12M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 50% |
| SaaS | 2 | 33% |
| Beauty | 2 | 33% |
| Retail | 2 | 33% |
| Fashion | 2 | 33% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 50% |
| Series B | 1 | 17% |
| Series C | 1 | 17% |
| Post-IPO Equity | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Debenhams Group (Boohoo Group) | Boohoo is a global online fashion retailer offering womenswear and menswear so that people can stay ahead of the trends. It offers a huge range of women’s fashion items including dresses, tops, knitwear, coats, onesies, shoes, and accessories. The company's brands, boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, Miss Pap, Karen Millen, Coast,Oasis & Warehouse design, sources, markets and sells clothing, shoes, accessories, and beauty products.The company was founded in 2006 by Carol Kane and Mahmud Kamani in Manchester, Manchester, United Kingdom. | $53.8M | Post-IPO Equity | Feb 19, 2026 | https://www.boohooplc.com/ |
| Secret Sales | Secretsales.com is a globally unique platform owned and operated by LRG Online Ltd. Founded in 2020 by Chris Griffin & Matt Purt, the platform is fast becoming the No.1 destination to explore, uncover and buy must-have fashion and sport-wear items alongside quintessential homeware essentials and luxury cosmetics at affordable prices. We workwith an ever growing collection of world-renowned brands, as well as exclusive boutique labels with unbeatable discounts. LRG Online Ltd owns and operates Secretsales.com, and has built the digital marketplace platform to be the fastest growing marketplace for discount fashion, apparel, footwear, sportswear and beauty in the world. Our platform allows hundreds of the world’s top brands and retailers to clear discount inventory in a brand enhancing partnership that delivers real incremental profits and grows the brands and retailers customer base and reputations. | $10M | Series B | May 02, 2023 | https://www.secretsales.com |
| Secret Sales | Secretsales.com is a globally unique platform owned and operated by LRG Online Ltd. Founded in 2020 by Chris Griffin & Matt Purt, the platform is fast becoming the No.1 destination to explore, uncover and buy must-have fashion and sport-wear items alongside quintessential homeware essentials and luxury cosmetics at affordable prices. We workwith an ever growing collection of world-renowned brands, as well as exclusive boutique labels with unbeatable discounts. LRG Online Ltd owns and operates Secretsales.com, and has built the digital marketplace platform to be the fastest growing marketplace for discount fashion, apparel, footwear, sportswear and beauty in the world. Our platform allows hundreds of the world’s top brands and retailers to clear discount inventory in a brand enhancing partnership that delivers real incremental profits and grows the brands and retailers customer base and reputations. | $11.8M | Series A | Jun 28, 2021 | https://www.secretsales.com |
| WorkAngel | They are changing people's perception of how to do employee engagement and improve staff retention in the mobile age.They offer a way for global enterprises to fast track their mobile presence internally to bring the company’s internal digital experience in line with what is expected by their employees. Featuring cross-platformcommunication & collaboration tools, a social recognition platform and online and in-store discounts & deals to offer personalised employee benefits & rewards relevant to the individual. | $5M | Series A | Jan 19, 2015 | https://workangel.com |
| Purple | Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behavior within venues.With over 20 million users across 83 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI,Centurylink, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 950 in 80 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.As a brief product summary:Purple WiFi is the well-established guest WiFi, analytics, and marketing product. Key features include: Splash Pages - Create branded splash pages with our drag and drop editorEmail & SMS - Send emails & SMS based on demographics and behaviorReviews - Connect review platforms and send feedback requestsContent FilteringBandwidth ManagementReporting and InsightsPurple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include: Proximity Marketing - Zone Flow, Journey ManagementHeatmappingMoving Venues - For Public TransportWiBeacons - Location HardwarePress contacts:Lloyd Gofton lloyd@liberatemedia.com+44 (0)7919 353 484 | $5M | Series A | Jan 12, 2015 | https://purple.ai |
| THG | The Hut Group is an online retailing platform focused on fast moving consumer goods, specifically focused on health and beauty.Built on a foundation of industry-leading technology, a world-class team and a scientific approach to building global brands, The Hut Group are fast becoming the world’s most influential online retail organisation.Atrue Northern Powerhouse near Manchester, THG operates over 100 high-profit websites that sell premium, non-perishable FMCG direct to consumer to the fast growing, global Health and Beauty markets via the company's in-house technology and operating platform. | $18.3M | Series C | Apr 15, 2010 | https://www.thg.com/ |

6 of 6 investments shown.

## Co-investors
- [Perwyn](https://shizune.co/investors/profile/perwyn) — VC Fund, 2 deals together
- [Balderton Capital](https://shizune.co/investors/profile/balderton-capital) — VC Fund, 1 deal together
- [Big Ideas Group](https://shizune.co/investors/profile/big-ideas-group) — VC Fund, 1 deal together
- [Debenhams Group (Boohoo Group)](https://shizune.co/investors/profile/boohoo-com) — VC Fund, 1 deal together
- [Caspian Capital](https://shizune.co/investors/profile/caspian-capital-limited) — VC Fund, 1 deal together
- [Juno Capital Partners](https://shizune.co/investors/profile/juno-capital) — VC Fund, 1 deal together

## About Belerion Capital

VC Fund · London, United Kingdom

Belerion Capital Is an Investment Advisory Firm Specialising In E-Commerce And Technology Investing.

1 contacts available at Belerion Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Iain McDonald | Founder | https://shizune.co/investors/profile/iain-mcdonald |

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## FAQ

### What does Iain McDonald invest in?

Iain McDonald invests primarily in E-Commerce, SaaS and Beauty startups, most often at Series A and Series B stage. Most of the 6 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Iain McDonald's check size?

Iain McDonald typically joins rounds of $5M–$12M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Iain McDonald participates in.

### How do I contact Iain McDonald?

Public channels for Iain McDonald include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Iain McDonald last invest?

The most recent investment recorded for Iain McDonald closed in Feb 2026. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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