# Hugo Vaux > Hugo Vaux is a Series A investor at Guinness Ventures (London) backing SaaS and E-Commerce. See 10 investments, check sizes, portfolio. Updated Aug 2026. - Type: Angel Investor - Fund: [Guinness Ventures](https://shizune.co/investors/profile/guinness-asset-management) - Location: London, United Kingdom - Total investments: 10 - Last investment: Jun 2022 - Lead investor: 60% - Last updated: Aug 2026 - LinkedIn: https://www.linkedin.com/in/hugovaux/ Hugo Vaux is a Series A investor at Guinness Ventures in London focused on SaaS and E-Commerce. Hugo Vaux - Chief Operating Officer @ Guinness Ventures ## Investment focus ### Industry | Industry | Investments | Share | | --- | --- | --- | | SaaS | 2 | 20% | | E-Commerce | 2 | 20% | | CRM | 1 | 10% | | Baby | 1 | 10% | | Mobile | 1 | 10% | 20 industries tracked in total. ### Stage | Stage | Investments | Share | | --- | --- | --- | | Series A | 3 | 30% | | Series B | 1 | 10% | | Funding Round | 1 | 10% | ### Country | Country | Investments | Share | | --- | --- | --- | | United Kingdom | 3 | 30% | | Australia | 1 | 10% | ## Investments | Company | Description | Amount | Stage | Date | Website | | --- | --- | --- | --- | --- | --- | | BibliU | BibliU provides colleges and universities with digital content management, automation, and analytics platform. BibliU’s solution puts digital textbooks, courseware, and monographs at the fingertips of all students. Working with thousands of publishers and OER providers to deliver millions of digital resources, BibliU combines academic freedom withinnovative affordability and automation. | $15M | Series B | Jun 09, 2022 | | | BibliU | BibliU provides colleges and universities with digital content management, automation, and analytics platform. BibliU’s solution puts digital textbooks, courseware, and monographs at the fingertips of all students. Working with thousands of publishers and OER providers to deliver millions of digital resources, BibliU combines academic freedom withinnovative affordability and automation. | $15M | Series B | Jun 09, 2022 | | | LOKE | We deliver brick and mortar retailers full transparency of sales, from initial point of customer contact to the point of purchase through easy to use tools that increase revenue, increase customer engagement and improve staff efficiency.Our product consolidates mobile payments, order ahead and loyalty with a merchant branded smartphone app, amerchant web portal, point-of-sale integrations and secure transaction processing infrastructure.The platform empowers any merchant to replicate the success of programs like the Starbucks mobile payment app, harnessing the power and distribution of mobile to grow their business but at a fraction of the cost and without the years of testing and iteration. | $3.9M | Series A | Apr 14, 2021 | | | LOKE | We deliver brick and mortar retailers full transparency of sales, from initial point of customer contact to the point of purchase through easy to use tools that increase revenue, increase customer engagement and improve staff efficiency.Our product consolidates mobile payments, order ahead and loyalty with a merchant branded smartphone app, amerchant web portal, point-of-sale integrations and secure transaction processing infrastructure.The platform empowers any merchant to replicate the success of programs like the Starbucks mobile payment app, harnessing the power and distribution of mobile to grow their business but at a fraction of the cost and without the years of testing and iteration. | $3.9M | Series A | Apr 14, 2021 | | | BibliU | BibliU provides colleges and universities with digital content management, automation, and analytics platform. BibliU’s solution puts digital textbooks, courseware, and monographs at the fingertips of all students. Working with thousands of publishers and OER providers to deliver millions of digital resources, BibliU combines academic freedom withinnovative affordability and automation. | $10M | Series A | Apr 17, 2020 | | | BibliU | BibliU provides colleges and universities with digital content management, automation, and analytics platform. BibliU’s solution puts digital textbooks, courseware, and monographs at the fingertips of all students. Working with thousands of publishers and OER providers to deliver millions of digital resources, BibliU combines academic freedom withinnovative affordability and automation. | $10M | Series A | Apr 17, 2020 | | | Coniq | Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platformpowers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from 1,800 brands in 24 countries worldwide. | | | Jan 20, 2020 | | | Coniq | Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platformpowers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from 1,800 brands in 24 countries worldwide. | | | Jan 20, 2020 | | | MORI | MORI (babymori.com) is an innovative and sustainable babywear brand that is disrupting the traditional market with the direct-to-consumer model and its unique fabrics - “World’s Softest " Check out instagram.com/babymoriuk/ | $5.2M | Series A | May 29, 2019 | | | MORI | MORI (babymori.com) is an innovative and sustainable babywear brand that is disrupting the traditional market with the direct-to-consumer model and its unique fabrics - “World’s Softest " Check out instagram.com/babymoriuk/ | $5.2M | Series A | May 29, 2019 | | 10 of 10 investments shown. ## Co-investors - [Guinness Ventures](https://shizune.co/investors/profile/guinness-asset-management) — VC Fund, 5 deals together - [Guinness Ventures](https://shizune.co/investors/profile/guinness-ventures) — VC Fund, 5 deals together - [Nesta Impact Investments](https://shizune.co/investors/profile/nesta-impactinvestments) — VC Fund, 4 deals together - [Oxford Science Enterprises](https://shizune.co/investors/profile/oxford-science-enterprises) — VC Fund, 4 deals together - [Oxford Science Enterprises](https://shizune.co/investors/profile/oxford-sciences-innovation) — VC Fund, 4 deals together - [ClearlySo](https://shizune.co/investors/profile/clearlyso-ltd) — VC Fund, 2 deals together ## About Guinness Ventures VC Fund · London, United Kingdom Guinness Ventures has invested into early stage businesses since 2010, providing capital to a wide range of UK companies 5 contacts available at Guinness Ventures. | Name | Title | Profile | | --- | --- | --- | | Ashley Abrahams | Fund Manager | https://shizune.co/investors/profile/ashley-abrahams | | Edward Guinness | Chief Executive Officer | https://shizune.co/investors/profile/edward-guinness | | Timothy Guinness | Founder & Chief Investment Officer | https://shizune.co/investors/profile/timothy-guinness | | Adam Barker | Senior Associate | https://shizune.co/investors/profile/adam-barker-52c1 | | Giles Kidd-May | Chief Marketing Officer | https://shizune.co/investors/profile/giles-kidd-may | ## Similar investors ### Similar stage - [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund - [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund - [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund ## FAQ ### What does Hugo Vaux invest in? Hugo Vaux invests primarily in SaaS, E-Commerce and CRM startups, most often at Series A and Series B stage. Most of the 10 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio. ### When did Hugo Vaux last invest? The most recent investment recorded for Hugo Vaux closed in Jun 2022. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly. ### Is Shizune's investor data accurate? Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page. # About Shizune Shizune.co is an investor database. 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