# HL Holdings

> HL Holdings is a VC fund in Seoul backing Automotive, Apps and SaaS. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Seoul, South Korea
- Total investments: 15
- Last investment: Jul 2025
- Lead investor: 27%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/hlholdings/
- Website: https://www.hlholdings.co.kr

HL Holdings is a VC fund in Seoul focused on Automotive and Apps. HL Holdings provides mobility parts, infotainment, tuning, and fleet management of mobility services. They provide auto parts and module service of logistics services. They give freezing and refrigeration of cold chain services.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $1M–$9.8M |
| Series B | $3.6M–$16M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Automotive | 5 | 33% |
| Apps | 2 | 13% |
| SaaS | 2 | 13% |
| Retail | 2 | 13% |
| Customer Service | 2 | 13% |

31 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 6 | 40% |
| Series A | 5 | 33% |
| Seed | 3 | 20% |
| Corporate Round | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| South Korea | 11 | 73% |
| United States | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Simple Brand Tainment | Simple Brand Tainment aspires to be a restaurant industry entertainment firm that discovers and educates poor youngsters and transforms them into idols, similar to an entertainment agency that discovers and educates underprivileged restaurants and grows them into restaurant brands. |  | Seed | Jul 18, 2025 |  |
| KUVE Works | KuveAuto operates an online platform for exporting and trading used vehicles from South Korea. The company connects international buyers with Korean automobile inventory and supports vehicle sourcing, inspection, documentation, shipping, and cross-border transaction processes for used car purchases. |  | Seed | Jul 22, 2024 |  |
| Black Circle | Black Circle is an online store that sells tires, batteries, tools, and equipment. | $3.6M | Series B | Jun 02, 2024 |  |
| Veluga | Veluga is a membership service that provides regular delivery of craft beer and pairing night snack twice a month. |  | Series A | Nov 01, 2023 |  |
| Doctor Cha | Doctor Cha is a car maintenance and accident repair consultation company that provides application for vehicle management services. | $9.8M | Series A | Apr 21, 2023 |  |
| Black Circle | Black Circle is an online store that sells tires, batteries, tools, and equipment. | $1M | Series A | Oct 17, 2022 |  |
| Superb AI | Superb AI is a company that develops computer vision and MLOps solutions designed to support AI deployment across industries such as manufacturing, logistics, physical security, and autonomous systems. Its platform provides tools for data annotation, model training, deployment, monitoring, and dataset management to help organizations manage AIworkflows more efficiently. The company also develops industry-focused Vision AI technologies, including foundation models and video analytics systems that can be applied to industrial and operational environments. Superb AI works with enterprises in sectors including automotive, electronics, energy, and infrastructure, supporting applications such as defect detection, surveillance analysis, and autonomous driving data processing. In addition to its software platform, the company conducts research and development in areas such as data-centric AI, physical AI, and spatial recognition technologies. The company helps enterprises accelerate AI adoption through automated data labeling, model training, and continuous AI performance optimization. | $16M | Series B | Sep 21, 2022 |  |
| Ourbox | Ourbox is a logistics agency that provides total logistics solutions and fulfillment services for online sellers. | $15.9M | Series B | May 24, 2022 |  |
| Bakcha | Bakcha creates a circulation structure for the purchase, finance, diagnosis, and sale of vehicles. | $2M | Series A | May 03, 2022 |  |
| Gomi Corporation | Gomi Corporation is a Overseas market. | $10.5M | Series B | Feb 22, 2022 |  |

10 of 15 investments shown.

## Co-investors
- [Halla Holdings](https://shizune.co/investors/profile/halla-holdings) — VC Fund, 7 deals together
- [Industrial Bank of Korea](https://shizune.co/investors/profile/industrial-bank-of-korea) — VC Fund, 3 deals together
- [Korea Development Bank](https://shizune.co/investors/profile/korean-development-bank) — VC Fund, 2 deals together
- [Naver](https://shizune.co/investors/profile/naver-corporation) — VC Fund, 2 deals together
- [Strong Ventures](https://shizune.co/investors/profile/strong-ventures) — VC Fund, 2 deals together
- [SV Investment Corp](https://shizune.co/investors/profile/sv-investment-corp) — VC Fund, 2 deals together

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## FAQ

### What does HL Holdings invest in?

HL Holdings invests primarily in Automotive, Apps and SaaS startups, most often at Series B and Series A stage. Most of the 15 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is HL Holdings's check size?

HL Holdings typically joins rounds of $1M–$9.8M at Series A and $3.6M–$16M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds HL Holdings participates in.

### When did HL Holdings last invest?

The most recent investment recorded for HL Holdings closed in Jul 2025. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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