# HITEJINRO CO

> HITEJINRO CO is a VC fund in Seoul backing E-Commerce, Food and Beverage and Agriculture. See 27 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Seoul, South Korea
- Total investments: 27
- Last investment: Oct 2024
- Lead investor: 48%
- Last updated: Aug 2026
- X (Twitter): https://www.twitter.com/beer2day
- Website: http://en.hitejinro.com/
- Facebook: https://www.facebook.com/hitejinro.kr

HITEJINRO CO is a VC fund in Seoul focused on E-Commerce and Food and Beverage. HITE JINRO CO.,LTD. is a Korea-based company engaged in the manufacture and distribution of alcohol beverages.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $144k–$1.5M |
| Series B | $3M–$7.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 8 | 30% |
| Food and Beverage | 5 | 19% |
| Agriculture | 4 | 15% |
| AgTech | 3 | 11% |
| Retail | 3 | 11% |

53 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 17 | 63% |
| Series A | 3 | 11% |
| Series B | 3 | 11% |
| Corporate Round | 3 | 11% |
| Funding Round | 1 | 4% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| South Korea | 22 | 81% |
| Japan | 1 | 4% |
| United States | 1 | 4% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| FIRMMIT | FIRMMIT is an ag-tech company that optimizes growth data by securing and analyzing agricultural technology data. | $7.4M | Series B | Oct 04, 2024 |  |
| TMR Founders | TMR Founders is a personal startup platform intended to help entrepreneurs grow. The company's platform offers tools and resources to solve the problems of the offline individual startup market, which has many risk factors due to information asymmetry and is inefficient, helping self-employed entrepreneurs in the start-up process. | $144.2K | Seed | Jun 24, 2024 |  |
| Mr. Dad | Mr. Dad is a seller of food products. |  | Seed | May 02, 2024 |  |
| Namul Today | Herb Today is a supplier of vegetable, seaweed, and mushroom products for the food industry. |  | Corporate Round | Aug 30, 2023 |  |
| Piggycell | Charging Pig is a mobile app that provides auxiliary battery rental services. |  | Corporate Round | Aug 17, 2023 |  |
| USIMSA | USIMSA is a mobile sim company that offers eSIM-based overseas roaming service. | $1.5M | Seed | Jun 24, 2023 |  |
| Nanu | NANU is an eco-friendly packaging company that transforms agricultural and food waste such as rice husks, citrus peels, and beer byproducts into biodegradable pulp-molded products. Their offerings include disposable containers and straws designed to replace single-use plastics, promoting sustainability and reducing environmental impact. It iscommitted to creating innovative, sustainable alternatives for everyday use. |  | Seed | May 23, 2023 |  |
| A-Life | A-Life is a food distribution and manufacturing company that provides sustainable vegan plant based food products. |  | Seed | May 23, 2023 |  |
| TIDEPOOL | Tidepool(500 Global selected) DBA Fishscope, powerful AI Fish & Feed Monitoring solution that solves periodic sampling and fish health diagnosis that requires human labor through Computor vision tech for BioMass Measurement, Fish Healthcare, and Feeding Optimization. - 10+ partnerships including GS E&C(Fortune 500 GS Group Subsidiary) andmany major government arms based in APAC - 90% or more accuracy for weight estimation of live fish in water - Demo: http://fishscope.tidepool.kr/ |  | Seed | Apr 11, 2023 |  |
| YUYUYUYUYU | A nail lifestyle company uses AI and new manufacturing technologies to transform the self-nail experience for customers worldwide. |  | Seed | Dec 01, 2022 |  |

10 of 27 investments shown.

## Co-investors
- [Korea Investment Partners](https://shizune.co/investors/profile/korea-investment-partners) — VC Fund, 2 deals together
- [ARK Impact](https://shizune.co/investors/profile/ark-impact) — VC Fund, 1 deal together
- [Awesome Ventures](https://shizune.co/investors/profile/awesome-ventures) — VC Fund, 1 deal together
- [Bigbang Angels](https://shizune.co/investors/profile/bigbang-angels-inc) — VC Fund, 1 deal together
- [Bluepoint](https://shizune.co/investors/profile/bluepoint-partners-2) — VC Fund, 1 deal together
- [BonAngels Venture Partners](https://shizune.co/investors/profile/bon-angels) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SVG Ventures](https://shizune.co/investors/profile/svg-ventures) — VC Fund
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Omnivore](https://shizune.co/investors/profile/omnivore-partners) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Strong Ventures](https://shizune.co/investors/profile/strong-ventures) — VC Fund
- [Korea Credit Guarantee Fund](https://shizune.co/investors/profile/korea-credit-guarantee-fund) — VC Fund
- [Kakao Ventures](https://shizune.co/investors/profile/kakao-ventures) — VC Fund

## Featured in investor lists
- [All Investors in South Korea](https://shizune.co/investors/investors-south-korea)
- [All VC Funds in South Korea](https://shizune.co/investors/vc-funds-south-korea)
- [Marketplace Investors in South Korea](https://shizune.co/investors/marketplace-investors-south-korea)
- [Marketplace VC Funds in South Korea](https://shizune.co/investors/marketplace-vc-funds-south-korea)
- [SaaS VC Funds in South Korea](https://shizune.co/investors/saas-vc-funds-south-korea)
- [Software VC Funds in South Korea](https://shizune.co/investors/software-vc-funds-south-korea)

## FAQ

### What does HITEJINRO CO invest in?

HITEJINRO CO invests primarily in E-Commerce, Food and Beverage and Agriculture startups, most often at Seed and Series A stage. Most of the 27 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is HITEJINRO CO's check size?

HITEJINRO CO typically joins rounds of $144k–$1.5M at Seed and $3M–$7.4M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds HITEJINRO CO participates in.

### When did HITEJINRO CO last invest?

The most recent investment recorded for HITEJINRO CO closed in Oct 2024. Shizune tracks 27 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co