# Hernan Fernandez Lamadrid

> Hernan Fernandez Lamadrid is a seed investor at Angel Ventures backing E-Commerce and B2B. See 11 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Angel Ventures](https://shizune.co/investors/profile/angel-ventures-mexico)
- Location: Mexico City, Mexico
- Total investments: 11
- Last investment: Apr 2026
- Lead investor: 45%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/tatamex
- X (Twitter): https://twitter.com/hernanAVM

Hernan Fernandez Lamadrid is a seed investor at Angel Ventures in Mexico City focused on E-Commerce and B2B. Hernan is one of the founding partners of Angel Ventures Mexico, the leading Angel Investment Network in Mexico, currently with offices in Mexico City, Puebla, Sonora, Guadalajara and Tijuana / San Diego. In 2014, Angel Ventures also launched Angel Ventures Peru and current expansion plans include Angel Ventures Colombia. Over the past 6years, Angel Ventures have received more than 3000 investment proposals, realizing 700+ business plans, 150+ investment teasers and presenting 100+ projects, from which 17 have achieved an investment for a total amount of 12 million dollars. The AVM-I Co-investment Fund, a US $20 million fund, launched in 2013 and has 12 investments to this date, participating in potential investment projects alongside other angel co-investors and funds. Among the portfolio companies familiar names to the Mexican startup scene like ClickOnero, Kueski and PayClip stand out.Hernan holds a BA in Law for the Instituto Tecnologico Autónomo de México (ITAM), and a Master in Business Administration (MBA) from the MIT Sloan School of Management. He worked for Booz & Co. and PWC prior to founding Angel Ventures Mexico.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 27% |
| B2B | 2 | 18% |
| Beauty | 2 | 18% |
| SaaS | 1 | 9% |
| EdTech | 1 | 9% |

21 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 36% |
| Pre-Seed | 2 | 18% |
| Series A | 2 | 18% |
| Funding Round | 1 | 9% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Mexico | 4 | 36% |
| United States | 3 | 27% |
| South Korea | 1 | 9% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Shorta | Shorta is a mobile‑first platform for premium vertical fiction, delivering short‑form “micro‑series” designed specifically for phones and social‑style viewing. | $6M | Pre-Seed | Apr 22, 2026 |  |
| morgana | Morgana is reshaping the mortgage industry in Latam. With a 5x faster application process, in-depth market knowledge, privileged access to data, and superb team, we are a groundbreaking digital mortgage broker that will shortly be competing with banks. | $3M | Pre-Seed | Apr 15, 2022 |  |
| Trendio | Trendio is a video shopping entertainment platform that builds elevated, engaging, and innovative digital shopping experiences in beauty. The company was founded in 2021 and is based in Bellevue, Washington. | $3.1M | Seed | Mar 31, 2022 |  |
| Aprende Institute | Aprende Institute is the online education platform for vocational skills training in the US hispanic market and LATAM. | $22M | Series A | Oct 09, 2021 |  |
| Zenda.la | Zenda.la offers customized insurance for urban Millenials and GenZ. Zenda.la offers simple, transparent, and free coverage in a digital platform that adapts to lifestyle and budget and can scale according to your needs. | $2M | Seed | Jun 09, 2021 |  |
| Valoreo | Valoreo acquires, operates, and scales outstanding e-commerce brands with superstar products. We focus on brands with excellent customer reviews and merchants that have proven success by being top-seller in niche categories with high-growth potential. | $50M | Seed | Feb 16, 2021 |  |
| Aprende Institute | Aprende Institute is the online education platform for vocational skills training in the US hispanic market and LATAM. | $3.5M | Series A | Oct 07, 2020 |  |
| Descifra | Descifra is a SaaS solution that enables business users to measure market potential, predict outcomes, drive strategic growth decisions, and segment audiences. All of this is possible by exploiting the potential of where, machine learning methods, and converging physical & digital information. |  | Series A | Jan 30, 2020 |  |
| Descifra | Descifra is a SaaS solution that enables business users to measure market potential, predict outcomes, drive strategic growth decisions, and segment audiences. All of this is possible by exploiting the potential of where, machine learning methods, and converging physical & digital information. |  | Series A | Jan 30, 2020 |  |
| Descifra | Descifra is a SaaS solution that enables business users to measure market potential, predict outcomes, drive strategic growth decisions, and segment audiences. All of this is possible by exploiting the potential of where, machine learning methods, and converging physical & digital information. |  | Seed | Jan 30, 2020 |  |

10 of 11 investments shown.

## Co-investors
- [AVP Ventures](https://shizune.co/investors/profile/angel-ventures-peru) — VC Fund, 3 deals together
- [View Accelerator](https://shizune.co/investors/profile/view-accelerator) — VC Fund, 3 deals together
- [MatterScale Ventures](https://shizune.co/investors/profile/matterscale-ventures) — VC Fund, 2 deals together
- [Reach Capital](https://shizune.co/investors/profile/reach-capital) — VC Fund, 2 deals together
- [Salkantay Ventures](https://shizune.co/investors/profile/salkantay-ventures) — VC Fund, 2 deals together
- [Angel Ventures](https://shizune.co/investors/profile/angel-ventures-mexico) — VC Fund, 1 deal together

## About Angel Ventures

VC Fund · Mexico City, Mexico

Angel Ventures is the first professionally managed angel investor network in Latin America, seeking to "link great ideas with a capital". It now has more than 300 members, comprised of angel investors and other senior executives who co-invest in high-potential companies.

4 contacts available at Angel Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Camilo Kejner | Managing Partner | https://shizune.co/investors/profile/camilo-kejner |
| Elizabeth Acuña Rivera | Associate | https://shizune.co/investors/profile/elizabeth-acu%C3%B1a-rivera |
| Hernan Fernandez Lamadrid | Managing Partner | https://shizune.co/investors/profile/hernn-fernndez-lamadrid |
| Susana Espinosa de los Reyes | Senior Analyst | https://shizune.co/investors/profile/susana-espinosa-de-los-reyes |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Hernan Fernandez Lamadrid invest in?

Hernan Fernandez Lamadrid invests primarily in E-Commerce, B2B and Beauty startups, most often at Seed and Pre-Seed stage. Most of the 11 investments tracked by Shizune back companies in Mexico. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Hernan Fernandez Lamadrid last invest?

The most recent investment recorded for Hernan Fernandez Lamadrid closed in Apr 2026. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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