# Hellmut Schutte

> Hellmut Schutte is a Series A investor at BAF Spectrum backing Content and Publishing. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [BAF Spectrum](https://shizune.co/investors/profile/baf-spectrum)
- Total investments: 1
- Last investment: Jan 2015
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/hellmut-schutte/0/356/8a4

Hellmut Schutte is a Series A investor at BAF Spectrum focused on Content and Publishing. Prof. Dr. Hellmut Schütte joined INSEAD's faculty in Fontainebleau, France, in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. As Senior Affiliate Professor of International Management, he teaches and does research in the area of international business and international marketingwith a special focus on Asia. His present work is concerned with markets and consumers in Asia, with the emergence of China and India, and with the regionalisation of the strategies and organisational structures of multinational firms. Professor Schütte studied economics and business administration in Germany and obtained his doctorate from the University of St.Gallen, Switzerland. He was visiting professor at the University of Tokyo, a visiting professor at Boston University, and visiting scholar at Harvard University.Up to the fall of 2006, Professor Schütte was the Dean of INSEAD's fast growing Asia Campus located in Singapore. It comprises of state-of-the-art facilities, a faculty of 40 full-time resident professors, and welcomes 300 MBA participants and 2500 executives per year.Prof. Dr. Schütte has lived and worked in nine different countries, and taught in seminars in about 40 countries all over the world. He is a well-known speaker in conferences and business meetings and is actively involved in various executive programmes, board and advisory roles and consulting assignments. He is a regular contributor to the World Economic Forum in Davos and other places in the world. Professor Schütte is the author of many articles and of five books. The third edition of this bestselling book "Strategies for Asia Pacific" (co-author P. Lasserre) appeared in 2006.Prof. Dr. Schütte is a permanent resident of Singapore and is a devoted offshore yachtsman.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Content | 1 | 100% |
| Publishing | 1 | 100% |
| Advertising | 1 | 100% |
| Communities | 1 | 100% |
| Brand Marketing | 1 | 100% |

6 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| The Parentinc | The Parentinc is one of Asia’s fastest-growing tech companies headquartered in Singapore. Its flagship brand, theAsianparent, is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.9 stars. The Parentinc also owns and operates direct to consumer brand Mama’sChoice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia. Also under The Parentinc banner are Webtretho, Vietnam's largest online content and community platform for women, and Bé Yêu, Vietnam's highest downloaded pregnancy and parenting app.The Parentinc investors include: Central Retail Corporation, Fosun International, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings. | $2.4M | Series A | Jan 21, 2015 |  |

1 of 1 investments shown.

## Co-investors
- [Tigris Capital](https://shizune.co/investors/profile/tigris-capital) — VC Fund, 1 deal together
- [Vertex Ventures](https://shizune.co/investors/profile/vertex-ventures) — VC Fund, 1 deal together
- [Vertex Ventures China](https://shizune.co/investors/profile/vertex-ventures-china) — VC Fund, 1 deal together

## About BAF Spectrum

VC Fund · Singapore, Singapore

BAF Spectrum is a Singapore-based angel fund investing in Asia-based technology startups with a global highgrowth potential.

5 contacts available at BAF Spectrum.

| Name | Title | Profile |
| --- | --- | --- |
| Hellmut Schutte | Executive Director | https://shizune.co/investors/profile/hellmut-schutte |
| Chow Yen-Lu | Executive Director | https://shizune.co/investors/profile/chow-yen-lu |
| Poh Kam Wong | chairman | https://shizune.co/investors/profile/poh-kam-wong |
| Tan Hong Huat | Executive Director | https://shizune.co/investors/profile/tan-hong-huat |
| William Klippgen | Executive Director | https://shizune.co/investors/profile/william-klippgen |

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## FAQ

### What does Hellmut Schutte invest in?

Hellmut Schutte invests primarily in Content, Publishing and Advertising startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in Singapore. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Hellmut Schutte last invest?

The most recent investment recorded for Hellmut Schutte closed in Jan 2015. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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