# Hein Vogel

> Hein Vogel is a Series C investor at MadeComfy (Sydney) backing E-Commerce and Payments. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [MadeComfy](https://shizune.co/investors/profile/madecomfy)
- Location: Sydney, Australia
- Total investments: 6
- Last investment: Nov 2021
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/hein-vogel-72427811/

Hein Vogel is a Series C investor at MadeComfy in Sydney focused on E-Commerce and Payments. Hein Vogel CEO at AP Ventures Limited.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series C | $10M–$35M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 3 | 50% |
| Payments | 2 | 33% |
| Leisure | 1 | 17% |
| Delivery | 1 | 17% |
| Logistics | 1 | 17% |

16 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 2 | 33% |
| Seed | 1 | 17% |
| Series A | 1 | 17% |
| Funding Round | 1 | 17% |
| Venture - Series Unknown | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 5 | 83% |
| United Arab Emirates | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Preezie | Inspired by the way customers sort through hundreds of products in-store with the help of a sales consultant, Preezie helps eCommerce and lead generation brands guide their customers to convert.On average 30% of in-store visitors convert. On a website only 2% of visitors convert, with 50% leaving a website because they can’t find the rightproduct.Preezie overcomes this by helping consumers evaluate their buying criteria and enables them to make product decisions through smart recommendations. It’s like having an in-store sales expert with you.Trusted brands like Porter Davis, Retail Apparel Group and Nicks Wine use Preezie to improve customer experience and increase conversion rates by up to 600%. | $4M | Series A | Nov 23, 2021 |  |
| Till Payments | Till Payments was founded in 2012 with the primary focus of helping technology vendors and their customers streamline their payments acceptance and operations. SimplePay is a leading payment technology company, specializing in card payment processing around the world. With connections into over 300 financial institutions across 6 continents,SimplePay enables its customers to trade and transact with their customers in a simple, effective and secure environment.SimplePay's focus is clear customer-centric payment experiences across all channels providing tremendous insights to government and private operators in the Parking, Transit, Specialty Retail & Hospitality industries. We are the leader is multi-step payment journey's and revenue assurance solutions. | $11.1M | Series C | Nov 05, 2021 |  |
| Refundid | Refundid is a Sydney-based start-up on a quest to solve one of the most pressing challenges in e-commerce. | $2.2M | Seed | Sep 02, 2021 |  |
| Postpay | Postpay partners with thousands of retail brands and e-commerce platforms, enabling customers to purchase products immediately and pay in three equal, interest-free installments over time. This model helps consumers manage cash flow while giving merchants a way to increase sales and customer conversion rates. The service is typically integrated atcheckout, where shoppers can choose Postpay as a payment option and complete purchases through its app or payment gateway. | $10M | Venture - Series Unknown | Jun 28, 2021 |  |
| Sendle | The first postal service was invented in 1516, not long before William Shakespeare was born. Almost 500 years later, nothing much has changed. To be or not to be (waiting at ye olde worlde post office), that is the question. We're pretty sure you’ve got better things to do.Sendle brings the postal service into the 21st century. No morequeues, wasted lunchtimes or closing time dashes. Sendle picks up and delivers parcels up to 10kg door-to-door, at Australia Post prices, usually cheaper. | $35M | Series C | Jun 23, 2021 |  |
| MadeComfy | MadeComfy is a technology focused property management and hospitality company operating in major Australian cities. We generate higher returns for our property owners in the short and mid-term rental market through data-driven pricing strategies and a customer-centric focus on the guest experience. Our guests enjoy the best parts of hotel stayssuch as professional cleaning standards and easy online booking, paired with the comforts of home like a full kitchen, separate living areas and the convenience of contactless self check-in. | $1.1M |  | Jul 05, 2017 |  |

6 of 6 investments shown.

## Co-investors
- [Afterpay](https://shizune.co/investors/profile/afterpay-bb1f) — VC Fund, 1 deal together
- [Federation](https://shizune.co/investors/profile/federation) — VC Fund, 1 deal together
- [Full Circle Venture Capital](https://shizune.co/investors/profile/full-circle-venture-capital) — VC Fund, 1 deal together
- [Investec](https://shizune.co/investors/profile/investec) — VC Fund, 1 deal together
- [NRMA](https://shizune.co/investors/profile/nrma) — VC Fund, 1 deal together
- [TEN13](https://shizune.co/investors/profile/ten13) — VC Fund, 1 deal together

## About MadeComfy

VC Fund · Ultimo, Australia

MadeComfy is a technology focused property management and hospitality company operating in major Australian cities. We generate higher returns for our property owners in the short and mid-term rental market through data-driven pricing strategies and a customer-centric focus on the guest experience. Our guests enjoy the best parts of hotel stayssuch as professional cleaning standards and easy online booking, paired with the comforts of home like a full kitchen, separate living areas and the convenience of contactless self check-in.

3 contacts available at MadeComfy.

| Name | Title | Profile |
| --- | --- | --- |
| Hein Vogel | Advisory Board Member | https://shizune.co/investors/profile/hein-vogel |
| Quirin Schwaighofer | Co-CEO & Co-Founder | https://shizune.co/investors/profile/quirin-schwaighofer |
| Sabrina Bethunin | Co-Founder | https://shizune.co/investors/profile/sabrina-bethunin |

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## FAQ

### What does Hein Vogel invest in?

Hein Vogel invests primarily in E-Commerce, Payments and Leisure startups, most often at Series C and Seed stage. Most of the 6 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Hein Vogel's check size?

Hein Vogel typically joins rounds of $10M–$35M at Series C. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Hein Vogel participates in.

### When did Hein Vogel last invest?

The most recent investment recorded for Hein Vogel closed in Nov 2021. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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