# Heartland

> Heartland is a VC fund in Aarhus backing E-Commerce and Retail. See 15 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Aarhus, Denmark
- Total investments: 15
- Last investment: Oct 2024
- Lead investor: 73%
- Last updated: Aug 2026
- Website: https://heartland.co/

Heartland is a VC fund in Aarhus focused on E-Commerce and Retail. Heartland engages in the future and invests in areas such as fashion, retail, and technology, sustainability and business innovation, renewables, nature conservation, education and properties.

## Contacts

5 contacts available for Heartland. Shizune tracks 3 team members at Heartland. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/heartland-22c5?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $5M–$6.4M |
| Venture - Series Unknown | $8.7M–$22M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 27% |
| Retail | 2 | 13% |
| Sports | 2 | 13% |
| Fashion | 2 | 13% |
| Grocery | 2 | 13% |

39 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 27% |
| Venture - Series Unknown | 3 | 20% |
| Funding Round | 2 | 13% |
| Pre-Seed | 1 | 7% |
| Series A | 1 | 7% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Denmark | 5 | 33% |
| Canada | 1 | 7% |
| Israel | 1 | 7% |
| Sweden | 1 | 7% |
| Germany | 1 | 7% |

7 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Anders Holch Povlsen | Founder & Chairman | 0 | https://shizune.co/investors/profile/anders-holch-povlsen-539b |
| Lise Kaae | CEO | 0 | https://shizune.co/investors/profile/lise-kaae-3a2a |
| Lise Kaae | CEO | 11 | https://shizune.co/investors/profile/lise-kaae |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Eyeball | Eyeball operates as a digital platform for youth football. | $5.4M | Seed | Oct 16, 2024 |  |
| Firstfarms | FirstFarms streamline in the operation and development of farming by investing in land for the future production of agricultural products. | $27.4M |  | Feb 29, 2024 |  |
| Hyme Energy | Hyme Energy has developed a novel thermal energy storage solution based on the use of molten hydroxide salts as a storage medium. We store large amounts of energy, in the order of GWs, to dispatch as power and heat. Storage facilities will be built for use in utilities and in the industrial sector including fertilizer production. | $8.7M | Venture - Series Unknown | Dec 01, 2023 |  |
| Fashion Cloud | Founded in 2015, Fashion Cloud is the all-in-one solution for content and data exchange as well as digital pre- and reorder in the fashion wholesale industry. Fashion Cloud offers the world's largest picture database for the fashion industry and furthermore creates transparency in ways of sustainability: Next to images, videos and productdata, brands can also provide sustainability information like certifications and standards, which retailers can integrate into their webshop to help consumers to make the right buying decision. The company also offers brand shops in which suppliers can sell their articles to their wholesale partners in an easy, digital way, making it the all-in-one solution for more than 600 fashion brands and 20,000 retailers. International brands like Hugo Boss, Scotch & Soda and Moss Copenhagen collaborate and trade with retailers like Zalando, Magasin du Nord, Engelhorn or Omoda. | $26.6M | Series B | Dec 13, 2022 |  |
| Softpay | Softpay is a mobile application and payment terminal that designs for contactless online transaction. | $5M | Seed | Apr 04, 2022 |  |
| Landfolk | Landfolk offers rental services for trip and vacation. |  | Seed | Mar 21, 2022 |  |
| Landfolk | Landfolk offers rental services for trip and vacation. |  | Pre-Seed | Mar 21, 2022 |  |
| Lunar | Lunar is a digital challenger bank that offers a mobile-based banking app that helps consumers control their personal finances.It provides a range of financial services including insurance, savings, budgets, loans, and investments via a mobile application. The company also operates a banking license and launched a challenger bank providing freeaccounts and a subscription-based service called Lunar Premium. Lunar aims to roll out full personal and business banking operations and strive towards profitability in profitable banking markets. Up to date, the company has raised €104 million from investors including Seed Capital, Greyhound Capital, Socii Capital and Chr. Augustinus Fabrikker. It has offices in Aarhus, Copenhagen, Stockholm, and Oslo, with a headcount of more than 180 employees.The Copenhagen, Hovedstaden-based company was founded in 2015 by Ken Villum Klausen. | $79.1M | Series D | Feb 14, 2022 |  |
| Solitwork | Solitwork focuses on back-end technology within Microsoft and agile business models during & after the implementation of a BI solution. |  | Venture - Series Unknown | Jan 21, 2022 |  |
| Touchtech | Touchtech their platform connects brands, retailers, and consumers. | $4.4M |  | Nov 26, 2021 |  |

10 of 15 investments shown.

## Co-investors
- [TA Ventures](https://shizune.co/investors/profile/ta-venture) — VC Fund, 3 deals together
- [Fores Ventures](https://shizune.co/investors/profile/fores-ventures) — VC Fund, 2 deals together
- [A.GAIN (Formerly IDC Ventures)](https://shizune.co/investors/profile/idc-ventures) — VC Fund, 2 deals together
- [Kinnevik](https://shizune.co/investors/profile/investment-ab-kinnevik) — VC Fund, 2 deals together
- [Tencent](https://shizune.co/investors/profile/tencent) — VC Fund, 2 deals together
- [A.Partners](https://shizune.co/investors/profile/a-partners) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [Lowercarbon Capital](https://shizune.co/investors/profile/lowercarbon-capital) — VC Fund
- [Breakthrough Energy Ventures](https://shizune.co/investors/profile/breakthrough-energy-ventures) — VC Fund
- [HTGF (High-Tech Gruenderfonds)](https://shizune.co/investors/profile/high-tech-gr%C3%BCnderfonds) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Vaekstfonden](https://shizune.co/investors/profile/v%C3%A6kstfonden) — VC Fund
- [PSV](https://shizune.co/investors/profile/preseed-innovation) — VC Fund
- [Seed Capital](https://shizune.co/investors/profile/seed-capital) — VC Fund

## Featured in investor lists
- [Climate Investors in Denmark](https://shizune.co/investors/climate-investors-denmark)
- [Renewable Energy Investors in Denmark](https://shizune.co/investors/renewable-energy-investors-denmark)
- [Renewable Energy VC Funds in Denmark](https://shizune.co/investors/renewable-energy-vc-funds-denmark)
- [Energy VC Funds in Denmark](https://shizune.co/investors/energy-vc-funds-denmark)
- [Sustainability VC Funds in Denmark](https://shizune.co/investors/sustainability-vc-funds-denmark)
- [Impact VC Funds in Denmark](https://shizune.co/investors/impact-vc-funds-denmark)

## FAQ

### What does Heartland invest in?

Heartland invests primarily in E-Commerce, Retail and Sports startups, most often at Seed and Venture - Series Unknown stage. Most of the 15 investments tracked by Shizune back companies in Denmark. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Heartland's check size?

Heartland typically joins rounds of $5M–$6.4M at Seed and $8.7M–$22M at Venture - Series Unknown. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Heartland participates in.

### How do I contact Heartland?

Public channels for Heartland include the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Heartland?

The team at Heartland includes Anders Holch Povlsen (Founder & Chairman), Lise Kaae (CEO) and Lise Kaae (CEO). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co