Harlan Bratcher
Global Business Development Head @ JD.com
New York, United States
Harlan Bratcher is a startup investor at JD.com in New York. Harlan Bratcher is Global Business Development Head for fashion at JD.com, China’s largest retailer, where he is responsible for introducing Western brands to China and JD’s platform. A retail veteran and entrepreneur, he was previously CEO of Reed Krakoff and was President and CEO of A|X Armani Exchange for 14 years, from 2001 to 2014, managingall aspects of the day-to-day operations of A|X. Prior to that, Harlan was Senior Vice President of Global Marketing at Calvin Klein, and held executive and management positions at companies including Sony Corporation and QVC, where he successfully launched Q2, the upscale lifestyle home shopping network.
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About JD.com
JD.com is an online direct sales company in China in terms of transaction volume, with a market share in China of 54.3% in the second quarter of 2014, according to iResearch, a third-party market research firm. JD.com believes they provide consumers an enjoyable online retail experience. Through their content-rich and user-friendly websitewww.JD.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices which are delivered in a speedy and reliable manner. JD.com also offer convenient online and in-person payment options and comprehensive customer services. In order to have better control over fulfillment and to ensure customer satisfaction, JD.com has built their own nationwide fulfillment infrastructure and last-mile delivery network, staffed by their own employees, which supports both their online direct sales and their online marketplace businesses. JD.com has established strong relationships with their suppliers as they develop their online direct sales business. Leveraging their strengths, they launched their online marketplace business in 2010, which has allowed us to significantly expand their selection of products and services.Timely and reliable fulfillment is critical to the success of an online retail business. JD.com believes that they have the largest fulfillment infrastructure of any e-commerce company in China. As of June 30, 2014, JD.com operated 97 warehouses with an aggregate gross floor area of approximately 1.8 million square meters and 1,808 delivery stations and 715 pickup stations. As of June 30, 2014, their self-operated delivery network covered 1,780 counties and districts and their 211 program and next-day delivery program covered 111 and 622 counties and districts, respectively, across China. JD.com has 62,061 full-time employees as of July 31, 2014. JD.com is a technology-driven company and has invested heavily in developing their own highly scalable proprietary technology platform that supports their rapid growth and enables us to provide value-added technology services.
JD.com Contacts
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Bonan Huang
Senior Director, Big Data
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Harlan Bratcher
Global Business Development Head
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Sandy Ran Xu
Chief Executive Officer and Executive Director
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Sidney Huang
CFO
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Vicky Zhuang
GM, International Business, North America
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