# Hari Kumar

> Hari Kumar is a seed investor at LionRock Capital (Singapore) backing Digital Media and B2B. See 12 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [LionRock Capital](https://shizune.co/investors/profile/lionrock-capital)
- Location: Singapore, Singapore
- Total investments: 12
- Last investment: Oct 2022
- Lead investor: 8%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/hari-kumar-36b79198

Hari Kumar is a seed investor at LionRock Capital in Singapore focused on Digital Media and B2B. Hari Kumar is the Founder and CEO of LionRock Capital & he attended The Wharton School. Hari previously worked at TPG-Axon Capital as Co Founder and Partner.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $600k–$3.1M |
| Series A | $3M–$11M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Digital Media | 2 | 17% |
| B2B | 1 | 8% |
| Apps | 1 | 8% |
| News | 1 | 8% |
| Video | 1 | 8% |

27 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 33% |
| Series A | 4 | 33% |
| Series B | 1 | 8% |
| Funding Round | 1 | 8% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| India | 5 | 42% |
| Taiwan | 1 | 8% |
| Singapore | 1 | 8% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Flickstree | Flickstree creates and aggregates short engaging videos. Publishers (websites and apps) embed Flickstree's video player on their platform, to engage and monetize their traffic, without any investment on part of any Publisher. Videos include entertainment content, performance marketing content and user-generated content. These are all localizedin multiple languages. OTT platforms and telecom companies license these videos too.Entertainment videos are monetised through branding campaigns - pre roll and mid roll video ads. Brands use Flickstree's 50Mn+ reach to create Impact at scale and force-multiply their campaign goals. Flickstree's "Glocal" publisher network acts as a huge catalyst to achieve brand objectives. Performance marketing videos are monetized through Cost Per Sale (CPS) campaigns - best in industry affiliate commission, achieved on the sale of products across various categories. Flickstree is backed by Samsung Ventures Investment, SOSV, LionRock Capital, Accretio Investment, Facebook FBStart program and the star cricketer Sourav Ganguly, amongst others. | $4.9M | Series B | Oct 10, 2022 |  |
| Agnikul | Agnikul is a space tech startup that designs, manufactures, tests, and launch orbital-class rockets for micro and nanosatellites. They currently work out of the National Center for Combustion R&D at IIT-Madras. Rocket scientists, engineers, ex-bankers and space lawyers are a part of their team. This unique blend of people is one of theirbiggest strengths. The company was founded in 2017 and is based in Chennai, Tamil Nadu. | $11M | Series A | May 19, 2021 |  |
| Agnikul | Agnikul is a space tech startup that designs, manufactures, tests, and launch orbital-class rockets for micro and nanosatellites. They currently work out of the National Center for Combustion R&D at IIT-Madras. Rocket scientists, engineers, ex-bankers and space lawyers are a part of their team. This unique blend of people is one of theirbiggest strengths. The company was founded in 2017 and is based in Chennai, Tamil Nadu. | $3.1M | Seed | Mar 18, 2020 |  |
| Flickstree | Flickstree creates and aggregates short engaging videos. Publishers (websites and apps) embed Flickstree's video player on their platform, to engage and monetize their traffic, without any investment on part of any Publisher. Videos include entertainment content, performance marketing content and user-generated content. These are all localizedin multiple languages. OTT platforms and telecom companies license these videos too.Entertainment videos are monetised through branding campaigns - pre roll and mid roll video ads. Brands use Flickstree's 50Mn+ reach to create Impact at scale and force-multiply their campaign goals. Flickstree's "Glocal" publisher network acts as a huge catalyst to achieve brand objectives. Performance marketing videos are monetized through Cost Per Sale (CPS) campaigns - best in industry affiliate commission, achieved on the sale of products across various categories. Flickstree is backed by Samsung Ventures Investment, SOSV, LionRock Capital, Accretio Investment, Facebook FBStart program and the star cricketer Sourav Ganguly, amongst others. | $3M | Series A | Feb 28, 2020 |  |
| HungerBox | HungerBox is a full-stack B2B food and beverage technology company that provides food solutions for corporate. It provides an online platform that allows employees to order food and get delivery service for office and corporate events from the cafeteria.HungerBox aims to enhance the productivity of corporate employees by providing them atechnology-driven food experience that is safe and healthy. It was founded in 2015 by Sandipan Mitra and Uttam Kumar and is based in Bangalore, India. | $4.5M | Series A | Jul 05, 2018 |  |
| HungerBox | HungerBox is a full-stack B2B food and beverage technology company that provides food solutions for corporate. It provides an online platform that allows employees to order food and get delivery service for office and corporate events from the cafeteria.HungerBox aims to enhance the productivity of corporate employees by providing them atechnology-driven food experience that is safe and healthy. It was founded in 2015 by Sandipan Mitra and Uttam Kumar and is based in Bangalore, India. | $2.5M | Seed | Jan 22, 2018 |  |
| MagicX | MagicX, has racked up 100,000 downloads since it was launched on Feb 24th 2016 and has also been the No. 1 new shopping app in Android.The app enables users to carry out day-to-day tasks like grocery shopping, bill payments, recharge, order food, book flight tickets and other utility services via a chat enabled, artificial intelligence platform andis currently available for free download in the Android store. MagicX has tied up with about 20 partners across e-commerce, bill payments, recharges, groceries, travel etc. In this short time, MagicX has successfully driven huge traffic to some of these partners – in some cases emerging among their top 10 transaction sources. | $1M | Seed | Apr 12, 2016 |  |
| Pipa.Bella | Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000 customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many womenface while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal. | $600K | Seed | Jul 28, 2015 |  |
| Pipa.Bella | Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000 customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many womenface while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal. | $600K | Seed | Jul 28, 2015 |  |
| Pipa.Bella | Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000 customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many womenface while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal. | $600K | Seed | Jul 28, 2015 |  |

10 of 12 investments shown.

## Co-investors
- [LVX Ventures](https://shizune.co/investors/profile/letsventure) — VC Fund, 3 deals together
- [Artha Group](https://shizune.co/investors/profile/artha-india-ventures) — VC Fund, 2 deals together
- [Globevestor](https://shizune.co/investors/profile/globevestor) — VC Fund, 2 deals together
- [Orbit Ventures](https://shizune.co/investors/profile/orbit-startups) — VC Fund, 2 deals together
- [Orbit Ventures](https://shizune.co/investors/profile/orbit-ventures) — VC Fund, 2 deals together
- [Pi Ventures](https://shizune.co/investors/profile/pi-ventures) — VC Fund, 2 deals together

## About LionRock Capital

VC Fund · Singapore, Singapore

LionRock Capital is a family investment office based in Singapore. We adopt a fundamental, bottom-up research process to invest in long duration investment themes with a focus on growing markets in Asia.

1 contacts available at LionRock Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Hari Kumar | Founder & CEO | https://shizune.co/investors/profile/hari-kumar-4 |

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## FAQ

### What does Hari Kumar invest in?

Hari Kumar invests primarily in Digital Media, B2B and Apps startups, most often at Seed and Series A stage. Most of the 12 investments tracked by Shizune back companies in India. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Hari Kumar's check size?

Hari Kumar typically joins rounds of $600k–$3.1M at Seed and $3M–$11M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Hari Kumar participates in.

### When did Hari Kumar last invest?

The most recent investment recorded for Hari Kumar closed in Oct 2022. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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