# Harel Beit-On

> Harel Beit-On is a Series B investor at Viola Growth (Kefar Shmaryahu) backing SaaS and Software. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Viola Growth](https://shizune.co/investors/profile/violagrowth)
- Location: Kefar Shmaryahu, Israel
- Total investments: 14
- Last investment: May 2022
- Lead investor: 57%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/harel-beit-on-0b152427/
- Facebook: https://www.facebook.com/hbeiton

Harel Beit-On is a Series B investor at Viola Growth in Kefar Shmaryahu focused on SaaS and Software. Harel Beit-On is based out of Herzliya, Tel Aviv and is the Founder and General Partner of Viola Group and Chairman of the Board and Board Member of Similarweb. Harel previously worked at Pyramid Analytics as a Board Member. Harel Beit-On attended MIT - Sloan School of Management.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 3 | 21% |
| Software | 2 | 14% |
| Analytics | 2 | 14% |
| Cloud Computing | 2 | 14% |
| Business Intelligence | 2 | 14% |

30 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 3 | 21% |
| Series C | 3 | 21% |
| Series D | 3 | 21% |
| Series E | 1 | 7% |
| Series F | 1 | 7% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 6 | 43% |
| The Netherlands | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Pyramid Analytics | Pyramid Analytics is a provider of a business intelligence platform designed to simplify the access to information to help organizations optimize their business. The company's business intelligence platform provides delivers intuitive enterprise-level business intelligence through an integrated, scalable dashboard and analytic application forall types of business users, providing them with modules that can be accessed through a single, web-based interface. | $120M | Series E | May 09, 2022 |  |
| Rapid | RapidAPI is an API Hub that enables over 3 million developers to find, manage, and connect to APIs. RapidAPI lets developers manage all API integrations from one place and gives real-time performance metrics. RapidAPI was founded in 2014 and is headquartered in San Francisco, California. | $150M | Series D | Mar 23, 2022 |  |
| Insurify | Insurify is an internet company that features a software platform that specializes in car insurance. Its software platform utilizes artificial intelligence, language processing, and chatbots it provides personalized recommendations that help its users to decide about their car insurance.It was founded in 2013 and is headquartered in Cambridge,Massachusetts. | $100M | Series B | Sep 01, 2021 |  |
| Behalf | Behalf offers automated payment solutions, including financing and net terms, to merchants and their customers. Behalf integrates seamlessly into a merchant's b2b sales and invoicing process or into an online checkout, and provides access to financing regardless of invoice or transaction size. Behalf pays merchants on day one, increasing salesand improving cash flow for both merchants and their business customers. To find out more about how Behalf is transforming the way businesses buy and sell, visit www.behalf.com. | $19M | Venture - Series Unknown | Jul 28, 2021 |  |
| Rapid | RapidAPI is an API Hub that enables over 3 million developers to find, manage, and connect to APIs. RapidAPI lets developers manage all API integrations from one place and gives real-time performance metrics. RapidAPI was founded in 2014 and is headquartered in San Francisco, California. | $60M | Series C | Apr 21, 2021 |  |
| Similarweb | SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic. The company gives a global multi-device market intelligence to understand, track, and grow digital market share. It allows the user to gain insight into any website's statistics and strategy.SimilarWeb was founded in 2007 andheadquartered in New York, it has offices in Israel, the UK, France, Japan, and Australia. | $120M | Series F | Oct 27, 2020 |  |
| Behalf | Behalf offers automated payment solutions, including financing and net terms, to merchants and their customers. Behalf integrates seamlessly into a merchant's b2b sales and invoicing process or into an online checkout, and provides access to financing regardless of invoice or transaction size. Behalf pays merchants on day one, increasing salesand improving cash flow for both merchants and their business customers. To find out more about how Behalf is transforming the way businesses buy and sell, visit www.behalf.com. | $13M | Series D | Jun 15, 2020 |  |
| Rapid | RapidAPI is an API Hub that enables over 3 million developers to find, manage, and connect to APIs. RapidAPI lets developers manage all API integrations from one place and gives real-time performance metrics. RapidAPI was founded in 2014 and is headquartered in San Francisco, California. | $25M | Series B | May 21, 2020 |  |
| Pyramid Analytics | Pyramid Analytics is a provider of a business intelligence platform designed to simplify the access to information to help organizations optimize their business. The company's business intelligence platform provides delivers intuitive enterprise-level business intelligence through an integrated, scalable dashboard and analytic application forall types of business users, providing them with modules that can be accessed through a single, web-based interface. | $25M | Series D | Feb 24, 2020 |  |
| EX.CO | EX.CO is a self-serve video technology platform empowering video strategy for maximum yield on every screen. Their AI-based solutions for monetization, content automation, and video recommendation are preferred by online publishers as well as CTV and DOOH. |  | Series C | Sep 27, 2017 |  |

10 of 14 investments shown.

## Co-investors
- [Jerusalem Venture Partners (JVP)](https://shizune.co/investors/profile/jerusalem-venture-partners) — VC Fund, 4 deals together
- [Andreessen Horowitz](https://shizune.co/investors/profile/andreessen-horowitz) — VC Fund, 3 deals together
- [Green Bay Ventures](https://shizune.co/investors/profile/green-bay-ventures) — VC Fund, 3 deals together
- [Grove Ventures](https://shizune.co/investors/profile/grove-ventures) — VC Fund, 3 deals together
- [M12 - Microsoft's Venture Fund](https://shizune.co/investors/profile/m12) — VC Fund, 3 deals together
- [M12 - Microsoft's Venture Fund](https://shizune.co/investors/profile/microsoftventures) — VC Fund, 3 deals together

## About Viola Growth

VC Fund · Herzliya, Israel

Viola Growth is a technology growth capital fund that focuses on investing in Israeli-related global technology companies at their expansion phase.Founded in 2008, the fund invests in fast-growing, growth-stage companies, with potential for category leadership, substantial annual revenues, profitable unit economics, and a proven business model.Our average check size ranges from $15-$30M.The fund is managed by seven partners, one of whom is based in NY, who hold vast experience working with management teams, building organic and non-organic growth plans, scaling operations, creating business partnerships with global leaders, and driving profitable growth.Our team’s deep understanding of the ecosystem and extensive network of contacts allows us to track the most promising companies.Viola Growth manages three funds with a total of more than $725 AUM and has invested in more than 32 companies to date, with close to a dozen exits.

5 contacts available at Viola Growth.

| Name | Title | Profile |
| --- | --- | --- |
| Ayal Shiran | General Partner | https://shizune.co/investors/profile/ayal-shiran |
| Harel Beit-On | Founder & General Partner | https://shizune.co/investors/profile/harel-beit-on |
| Natalie Refuah | General Partner | https://shizune.co/investors/profile/natalie-refuah |
| Eran Westman | General Partner | https://shizune.co/investors/profile/eran-westman |
| Jonathan Kolber | General Partner | https://shizune.co/investors/profile/jonathan-kolber |

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- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
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## FAQ

### What does Harel Beit-On invest in?

Harel Beit-On invests primarily in SaaS, Software and Analytics startups, most often at Series B and Series C stage. Most of the 14 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Harel Beit-On last invest?

The most recent investment recorded for Harel Beit-On closed in May 2022. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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