Haiyan Lv
Senior Vice President & Chief Brand Officer @ CreditEase
Haiyan Lv is a startup investor at CreditEase. Ms. Haiyan Lv is CreditEase’s Senior Vice President and Chief Marketing Officer. She has been actively engaged in CreditEase’s innovation in inclusive finance and wealth management for the past six years. An opinion leader in FinTech marketing, She is a frequent speaker at industry conferences to share the company’s experience in brand management.Ms. Lv put forward the 3F’s principle for FinTech branding – Branding Future, Branding Faith and Branding Fun. Essentially the model is to impress and build trust with clients through humanized marketing on ideas seemingly against the human nature.A former diplomat at Ministry of Foreign Affairs where she stayed for 11 years, Ms. Lv was in charge of negotiation and signing on consular treaties. In 1996 she was dispatched to Hong Kong to join the Hongkong handover process. After leaving the bureau in 2004, she held positions at China Poly Group and SEEC Media GroupMs. Lv graduated from Beijing Foreign Studies University and held an MBA degree from Fordham University in the USA. Besides career, she also owns expertise in horticulture.
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About CreditEase
CreditEase is a business consulting firm that offers wealth management services. It caters areas such as wealth management, credit management, microfinance investment, and microcredit loan origination, and servicing. It operates a peer-to-peer platform that connects lenders with creditworthy borrowers, enabling under-banked students, professionals,and farmers to get loans. The company was founded in 2006 and is based in Beijing, China.CreditEase is a leading FinTech conglomerate in China, specializing in inclusive finance and wealth management, including payment technology, marketplace lending, crowdfunding, robo-advisory, insurance technology, and blockchain products and services. CreditEase actively engages with global FinTech innovators through business incubation, commercial cooperation and investment.
CreditEase Contacts
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Haiyan Lv
Senior Vice President & Chief Brand Officer
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Huan Chen
Chief Strategy Office
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Seungha Ku
Managing Partner
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Anju Patwardhan
Partner
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Ning Tang
Founder, Chairman, and CEO
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