# Gwyneth Paltrow

> Gwyneth Paltrow is a Series A investor at Goop backing E-Commerce and Wellness. See 20 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Goop](https://shizune.co/investors/profile/goop)
- Location: Greater Los Angeles Area, United States
- Total investments: 20
- Last investment: Dec 2025
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/gwyneth-paltrow-483b5511a/
- X (Twitter): https://twitter.com/gwynethpaltrow
- Website: http://goop.com/
- Facebook: https://www.facebook.com/GwynethPaltrowOfficial/

Gwyneth Paltrow is a Series A investor at Goop in Greater Los Angeles Area focused on E-Commerce and Wellness. Gwyneth Paltrow is based out of Los Angeles, California and is the Founder & Chief Executive Officer of Goop. Gwyneth Paltrow has received Screen Actors Guild Awards.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3M–$6M |
| Series A | $5M–$555M |
| Series B | $26M–$330M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 25% |
| Wellness | 4 | 20% |
| Health Care | 4 | 20% |
| Beauty | 3 | 15% |
| Fashion | 3 | 15% |

50 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 8 | 40% |
| Seed | 5 | 25% |
| Series B | 3 | 15% |
| Series C | 1 | 5% |
| Series D | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 15 | 75% |
| Sweden | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Lovable | Lovable builds software that builds software. Lovable vision is to unlock human creativity by enabling anyone to create software. | $330M | Series B | Dec 18, 2025 |  |
| Forethought | Launched in 2018, Forethought is a generative AI for customer service automation to maximize efficiency and productivity. Forethought’s products enable seamless customer experiences by infusing generative AI, powered by Large Language Models (LLMs), at each stage of the customer support journey: resolving common cases instantly, predicting andprioritizing cases, and assisting agents with relevant knowledge. | $25M | Series D | May 13, 2025 |  |
| ResortPass | ResortPass offers day access to luxury hotel amenities, empowering people to experience crystalline pools, private beaches, deluxe spas, top fitness facilities, and more at leading hotels in their own neighborhoods. ResortPass partners with more than 1,300 hotels and resorts including Ritz-Carlton, Four Seasons, Westin and Fairmont, providingthem a new revenue stream through day guests. Since our founding in 2016, we’ve connected over 3 million locals and visitors alike to resort amenities. | $26M | Series B | Nov 30, 2022 |  |
| Crown Affair | Crown Affair is a haircare brand that develops haircare products and hair tools for daily maintenance, styling, and scalp care routines. The company offers shampoos, conditioners, hair oils, styling creams, repair treatments, towels, combs, and brushes intended to support different hair textures and care preferences. Its product line includessulfate-free and paraben-free formulations, along with non-aerosol styling and cleansing products for scalp and strand management. The company also provides educational content and haircare guidance focused on washing, air drying, hydration, detangling, and long-term hair maintenance practices. Crown Affair distributes products through direct-to-consumer channels and retail partnerships while supporting digital tools such as hair quizzes and product matching experiences. Its offerings are used for everyday hair cleansing, conditioning, repair, styling, and texture management across multiple hair types. | $5M | Series A | May 12, 2022 |  |
| MoonPay | MoonPay is a financial technology company that provides payment solutions for cryptocurrency. Its on-and-off-ramp suite of products provides a seamless experience for converting between fiat currencies and cryptocurrencies using all major payment methods including debit and credit cards, local bank transfers, Apple Pay, Google Pay, and Samsung Pay. | $87M | Series A | Apr 13, 2022 |  |
| Evernow | Evernow is a provider of women's health care services before, during, and after menopause. Their platform has online access to specialized doctors, science-backed information, and treatments, along with conversations and information about effective care for changing hormones, enabling women to live longer and healthier lives. | $28.5M | Series A | Apr 06, 2022 |  |
| The Expert | The Expert is a platform that connects customers with designers for an hour-long one-on-one Zoom consultation. The company was founded in 2021 by Jake Arnold and Leo Seigal and is headquartered in Los Angeles, California, United States. | $12M | Series A | Mar 18, 2022 |  |
| Olipop | OLIPOP is the clinically backed consumer beverage that meets consumer’s real-world taste preferences in a delicious tonic that benefits the microbiome, digestive function and metabolic health. | $30M | Series B | Feb 01, 2022 |  |
| Forethought | Launched in 2018, Forethought is a generative AI for customer service automation to maximize efficiency and productivity. Forethought’s products enable seamless customer experiences by infusing generative AI, powered by Large Language Models (LLMs), at each stage of the customer support journey: resolving common cases instantly, predicting andprioritizing cases, and assisting agents with relevant knowledge. | $65M | Series C | Dec 15, 2021 |  |
| MoonPay | MoonPay is a financial technology company that provides payment solutions for cryptocurrency. Its on-and-off-ramp suite of products provides a seamless experience for converting between fiat currencies and cryptocurrencies using all major payment methods including debit and credit cards, local bank transfers, Apple Pay, Google Pay, and Samsung Pay. | $555M | Series A | Nov 22, 2021 |  |

10 of 20 investments shown.

## Co-investors
- [Forerunner](https://shizune.co/investors/profile/forerunner-ventures) — VC Fund, 4 deals together
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund, 4 deals together
- [Sound Ventures](https://shizune.co/investors/profile/sound-ventures) — VC Fund, 3 deals together
- [Stage 1 Fund](https://shizune.co/investors/profile/stage-1-fund) — VC Fund, 3 deals together
- [Village Global](https://shizune.co/investors/profile/village-global-2) — VC Fund, 3 deals together
- [14W](https://shizune.co/investors/profile/14-w) — VC Fund, 2 deals together

## About Goop

VC Fund · Los Angeles, United States

Goop is a lifestyle brand providing digital content and commerce.Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, Gwyneth wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—abouthealth, fitness, and the psyche—answered. Now, Goop has become a fully formed lifestyle site, offering a tight curation of products and content. It is a place for Paltrow to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine, that's Goop.While the Thursday email remains an inbox staple, Goop has grown significantly since its launch: There’s now a small team of Goop people, more content, a robust shop full of pieces from some of our favorite designers (including exclusive collaborations), and a luxurious, organic skin-care line, Goop by Juice Beauty, which truly represents the values of the brand.

5 contacts available at Goop.

| Name | Title | Profile |
| --- | --- | --- |
| Gwyneth Paltrow | Founder & Chief Executive Officer | https://shizune.co/investors/profile/gwyneth-paltrow |
| Elise Loehnen | Chief Content Officer | https://shizune.co/investors/profile/elise-loehnen |
| Erica Moore | CFO | https://shizune.co/investors/profile/erica-moore |
| Kate Wolfson | Vice President of Content | https://shizune.co/investors/profile/kate-wolfson |
| Noora Raj Brown | SVP of Global Communications | https://shizune.co/investors/profile/noora-raj-brown |

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## FAQ

### What does Gwyneth Paltrow invest in?

Gwyneth Paltrow invests primarily in E-Commerce, Wellness and Health Care startups, most often at Series A and Seed stage. Most of the 20 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Gwyneth Paltrow's check size?

Gwyneth Paltrow typically joins rounds of $3M–$6M at Seed, $5M–$555M at Series A and $26M–$330M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Gwyneth Paltrow participates in.

### When did Gwyneth Paltrow last invest?

The most recent investment recorded for Gwyneth Paltrow closed in Dec 2025. Shizune tracks 20 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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