# Guy Westlake

> Guy Westlake is a seed investor at Lavanda (London) backing Logistics and E-Commerce. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lavanda](https://shizune.co/investors/profile/lavanda)
- Location: London, United Kingdom
- Total investments: 4
- Last investment: Mar 2014
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://uk.linkedin.com/in/guywestlake
- X (Twitter): http://twitter.com/guywestlake

Guy Westlake is a seed investor at Lavanda in London focused on Logistics and E-Commerce. Guy is an entrepreneur and investor who’s experienced online/technology businesses at pretty much every level – from 1-man startup to global multinational. He is Co-founder & CEO at Lavanda in London. Guy knows what it means to roll your sleeves up and get your hands dirty, whilst understanding the need to establish scalable processes thatcan support rapid growth. He is passionate about culture and working with exceptional people to build innovative businesses that create meaningful value. He speaks Spanish, French and Italian. Studied at the ESCP Europe and University of Bristol. His interests are UX, e-commerce, web 2.0, social media, cloud computing, analytics, ECM, Business process management, web content management, software, business solutions, strategic marketing, consultancy, innovations, cinema, music, literature, current affairs, entrepreneurship, start-ups.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $144k–$1.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Logistics | 2 | 50% |
| E-Commerce | 2 | 50% |
| GPS | 1 | 25% |
| SaaS | 1 | 25% |
| Retail | 1 | 25% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 75% |
| Angel | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Ometria | Ometria’s mission is to build the brain that powers all communication between retailers and their customers. Ometria helps clients leverage data to build detailed customer profiles, and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues.Ometria was founded by four serial entrepreneurs,with combined experience in e-commerce, computer science, mathematics, and SaaS, has been invested in by London’s most prominent entrepreneurs and investors, and is used by top retailers in the UK, Europe, and across the world. | $1.5M | Seed | Mar 25, 2014 |  |
| what3words | what3words is the simplest way to talk about location. It has divided the world into a grid of 3m x 3m squares, each with a unique address made from 3 words. Now people can refer to any precise location – a delivery entrance, a picnic spot or a drone landing point – using three simple words. what3words is helping improve businesses around theworld, and paving the way for social and economic progress in developing nations. It can be used via the free mobile app or online map. what3words can also be built into any other app, platform or website, with just a few lines of code. | $500K | Seed | Nov 06, 2013 |  |
| Shutl | Shutl is a technology startup that offers convenient fulfillment services by connecting online retailers with local same-day couriers.The company solves fulfillment for retailers and shoppers by enabling immediate or convenient delivery of online purchases. Its platform creates a marketplace from the capacity of local courier firms and usesretail partners’ local stocks to fulfill purchases. It integrates with all major dispatch software and retailers’ existing technologies.Shutl operates in more than 50 towns across the United Kingdom with a virtual fleet of thousands of couriers who complete 10,000 deliveries every day.Shutl was founded in December 2009 by | $524K | Angel | Aug 26, 2010 |  |
| Shutl | Shutl is a technology startup that offers convenient fulfillment services by connecting online retailers with local same-day couriers.The company solves fulfillment for retailers and shoppers by enabling immediate or convenient delivery of online purchases. Its platform creates a marketplace from the capacity of local courier firms and usesretail partners’ local stocks to fulfill purchases. It integrates with all major dispatch software and retailers’ existing technologies.Shutl operates in more than 50 towns across the United Kingdom with a virtual fleet of thousands of couriers who complete 10,000 deliveries every day.Shutl was founded in December 2009 by | $144K | Seed | Jan 01, 2008 |  |

4 of 4 investments shown.

## Co-investors
- [Hummingbird Ventures](https://shizune.co/investors/profile/hummingbird-ventures) — VC Fund, 1 deal together
- [Walking Ventures](https://shizune.co/investors/profile/lean-investments) — VC Fund, 1 deal together
- [Mustard Seed](https://shizune.co/investors/profile/mustard-seed) — VC Fund, 1 deal together
- [Samos Investments](https://shizune.co/investors/profile/samos-investments) — VC Fund, 1 deal together

## About Lavanda

VC Fund · London, United Kingdom

Lavanda is a modular SaaS platform designed to optimize real estate assets by enabling landlords and property managers to tap into legitimate short and medium-term rental demand. Lavanda has built an integrated ecosystem focused on delighting residents whilst boosting net operating income. Target markets include multifamily, build-to-rent (BTR),student housing, serviced apartment and vacation rental portfolios.

5 contacts available at Lavanda.

| Name | Title | Profile |
| --- | --- | --- |
| Harry Hill | Non Executive Director | https://shizune.co/investors/profile/harry-hill |
| David Larpent | Chief Product Officer | https://shizune.co/investors/profile/david-larpent |
| Frederik Lerche-Lerchenborg | CEO | https://shizune.co/investors/profile/frederik-lerche-lerchenborg |
| Guy Westlake | Founder | https://shizune.co/investors/profile/guy-westlake |
| Meredith Estren | Chief Operating Officer | https://shizune.co/investors/profile/meredith-estren |

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## FAQ

### What does Guy Westlake invest in?

Guy Westlake invests primarily in Logistics, E-Commerce and GPS startups, most often at Seed and Angel stage. Most of the 4 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Guy Westlake's check size?

Guy Westlake typically joins rounds of $144k–$1.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Guy Westlake participates in.

### When did Guy Westlake last invest?

The most recent investment recorded for Guy Westlake closed in Mar 2014. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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