# Grey Ventures

> Grey Ventures is a VC fund in New York backing Marketing, Advertising and Software. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 5
- Last investment: Nov 2003
- Lead investor: 20%
- Last updated: Aug 2026
- X (Twitter): https://twitter.com/greynewyork
- Website: http://www.grey.com/index.html
- Facebook: https://www.facebook.com/GreyNewYork

Grey Ventures is a VC fund in New York focused on Marketing and Advertising. Grey Ventures is now WPP Ventures, but served as the venture capital arm of brand development, direct marketing, healthcare industry.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Marketing | 4 | 80% |
| Advertising | 3 | 60% |
| Software | 2 | 40% |
| TV | 1 | 20% |
| CRM | 1 | 20% |

17 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 4 | 80% |
| Series C | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Visible World | Visible World is the leading provider of targeted television advertising solutions. Our suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, andcreative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions. Today, Visible World helps over 200 advertisers target consumers in ~100 millions U.S. television households and across more than 1,500 major websites. | $8M | Series B | Nov 17, 2003 |  |
| Bigfoot Interactive | Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies. As a major innovator in email communications since the industry’s inception, Bigfoot Interactive has established many of the original email communications philosophies and best practices widely used today.Over time, Bigfoot Interactive’sleading email technology has evolved to meet and exceed the demands of marketers and communicators. Today, Bigfoot Interactive's technology platform is available in a wide range of offerings, from full-service broadcast to ASP/collaborative ASP to enterprise-level integrated solutions. Surrounding the company’s technology platform is a suite of blue-ribbon professional services that help drive maximum results. These services include list acquisition, strategic consulting, creative design and production, data solutions and analytics/modeling. | $6M | Series C | Jan 23, 2002 |  |
| Expression Engines | Expression Engines drives successful direct marketing solutions.As the premier provider of end-to-end direct e-mail marketing products and services for businesses, Expression Engines maximizes your online marketing investment, increases customer acquisition/retention rates, and positions your brand to the right audience. By combiningdirect marketing expertise and patent-pending technology with consultation and analysis, the Expression Engines team employs a full-service approach to help clients generate more revenue through high-response, cost-effective online marketing efforts.Favemail, the company's original flagship product | $8M | Series B | Apr 12, 2000 |  |
| Veridiem Inc | Veridiem Inc is an enterprise software company that offers marketing resource management software. It also offers a suite of marketing analysis, operational, and optimization applications for companies in the automotive, consumer package goods, and financial industries.Veridiem Inc also offers implementation, professional, training, and supportservices. It is based in Maynard, Massachusetts. | $25M | Series B | Mar 21, 2000 |  |
| Hiwire | Hiwire is an Internet software company, engages in the development and delivery of audio advertising technologies. | $17M | Series B | Mar 08, 2000 |  |

5 of 5 investments shown.

## Co-investors
- [Flatiron Partners](https://shizune.co/investors/profile/flatiron-partners) — VC Fund, 2 deals together
- Axalon Ventures — VC Fund, 1 deal together
- Boston Capital Ventures — VC Fund, 1 deal together
- [Chase Capital Partners](https://shizune.co/investors/profile/chase-capital-partners) — VC Fund, 1 deal together
- [Comcast Ventures](https://shizune.co/investors/profile/comcast-interactive-capital) — VC Fund, 1 deal together
- Comdisco Ventures — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

## FAQ

### What does Grey Ventures invest in?

Grey Ventures invests primarily in Marketing, Advertising and Software startups, most often at Series B and Series C stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Grey Ventures last invest?

The most recent investment recorded for Grey Ventures closed in Nov 2003. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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