# Greg Michel

> Greg Michel is a seed investor at Cell Capital backing Video and AgTech. See 2 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Cell Capital](https://shizune.co/investors/profile/george-askew)
- Location: London, United Kingdom
- Total investments: 2
- Last investment: Jul 2022
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/gregmic
- X (Twitter): https://twitter.com/@gregpmichel

Greg Michel is a seed investor at Cell Capital in London focused on Video and AgTech. Greg Michel - Investment Partner @ Cell Capital

## Contacts

5 contacts available for Greg Michel: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/gregoire-michel?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Video | 1 | 50% |
| AgTech | 1 | 50% |
| E-Commerce | 1 | 50% |
| Veterinary | 1 | 50% |
| Advertising | 1 | 50% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Angel | 1 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Ireland | 1 | 50% |
| United Kingdom | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Micron AgriTech | Micron AgriTech develops a portable testing kit called Tástáil, that enables farmers or vets to detect parasitic infections in cattle instantly. It allows for the reduction of animal dosing which will reduce the risk posed by antimicrobial resistance to the global population.Samples are analyzed via the Tástáil app through a revolutionary machinelearning process. This saves time and reduces spending on medication. |  | Seed | Jul 01, 2022 | https://micronagritech.com/ |
| Smartzer | Smartzer makes videos interactive and shoppable, seamlessly connecting video content with e-commerce platforms. Smartzer's clients include Dior, Adidas, Sephora, Volkswagen, Jimmy Choo and Bulgari. |  | Angel | Oct 13, 2014 | http://www.smartzer.com |

2 of 2 investments shown.

## About Cell Capital

VC Fund · London, United Kingdom

Cell Capital focuses on seed to series A investments, with a special concentration in the agrifood sector. Cell Capital is located in London, United Kingdom.

5 contacts available at Cell Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Greg Michel | Investment Partner | https://shizune.co/investors/profile/gregoire-michel |
| George Askew | Partner | https://shizune.co/investors/profile/george-askew-33a5 |
| Kelvin Au | Partner | https://shizune.co/investors/profile/kelvin-au |
| Victoria Lebegue | Investment Manager | https://shizune.co/investors/profile/victoria-lebegue |
| Ziad Musallam | Partner | https://shizune.co/investors/profile/ziad-musallam |

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### Similar stage
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## FAQ

### What does Greg Michel invest in?

Greg Michel invests primarily in Video, AgTech and E-Commerce startups, most often at Seed and Angel stage. Most of the 2 investments tracked by Shizune back companies in Ireland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Greg Michel?

Public channels for Greg Michel include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Greg Michel last invest?

The most recent investment recorded for Greg Michel closed in Jul 2022. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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