Greg Warnock
Co-Founder, Managing Director @ Mercato Partners
Salt Lake City, United States
Greg Warnock is a Series A investor at Mercato Partners in Salt Lake City focused on Software and Consumer Electronics. Greg Warnock, PhD is a co-founder and managing director of Mercato Partners where he is involved on the boards of Altitude Digital, Cymphonix, DOMO, Skullcandy (NASDAQ:SKUL) and Stance. Greg is a technologist, innovator and entrepreneur with a proven history of building and growing companies. Prior to Mercato Partners, Greg Warnock was aco-founder and managing director of vSpring Capital, an early stage venture capital fund. Prior to vSpring, Greg was principal in more than 20 M&A transactions and launched several businesses spanning technology, consumer, biotech and marketing. Greg is the founder of Junto Partners, an entrepreneurship education initiative that trains and mentors aspiring entrepreneurs and is the Chairman of The Community Foundation of Utah, with a mission to help a broad range of Utah focused charities. Greg has been named as one of Utah’s most influential people, Utah Business Outstanding Director, Utah Business Mentor of the Year and was honored with the Supporter of Entrepreneurship Award by Ernst & Young. Greg received a B.S. in computer science, Masters of Business Administration and Ph.D. in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.
- Total investments:
- 9
- Last investment:
- Lead investor:
- 56%
Last updated:
For AI agents: llms.txt
Industries Greg Warnock invests in
Stages Greg Warnock invests in
Countries Greg Warnock invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
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Investment Focus
Industry
- Software 4 (44%)
- Consumer Electronics 2 (22%)
- Audio 1 (11%)
- Local 1 (11%)
- Events 1 (11%)
Stage
- Series A 3 (33%)
- Seed 2 (22%)
- Series B 1 (11%)
- Series E 1 (11%)
- Funding Round 1 (11%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Sphero
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Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations.Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play. | Jun 05, 2018 | |
PrinterLogic
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Thousands of enterprises use PrinterLogic's patent pending printer and driver management platform to deliver Mobile, Pull and Virtual printing, while eliminating print servers and providing a self-service portal that empowers end users to install their own printers. | Series A / Jan 23, 2018 | |
SpinGo
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SpinGo provides web and mobile event calendar products for event makers. Since 2012, SpinGo has gathered and distributed content for more than 6 million events nationwide. It is dedicated to providing integrated solutions for its 300,000+ registered event makers, enabling them to efficiently list, promote, and manage their events.SpinGo was namedInternet Company of the Year, Tech Startup of the Year, and Fastest Growing Tech Company of the Year in 2014.The company is backed by Epic Ventures and Prelude. | $3M / Series B / Mar 22, 2017 | |
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Sphero
|
Sphero bridges the gap between the real world and the virtual world with its smartphone-controlled robots. It began the connected play revolution in 2010 by creating something unlike anything and they never stopped. They fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectations.Optimized by data and powered by fun, these ever-evolving experiences are changing the way the world thinks about play. | Series E / Jun 01, 2015 | |
Simplus
|
Simplus is a Platinum Salesforce partner specializing in quote-to-cash implementations. It provides enterprise-wide digital transformation through advisory, implementation, change management, custom configuration, and managed services. | $400K / Seed / Dec 26, 2014 | |
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SpinGo
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SpinGo provides web and mobile event calendar products for event makers. Since 2012, SpinGo has gathered and distributed content for more than 6 million events nationwide. It is dedicated to providing integrated solutions for its 300,000+ registered event makers, enabling them to efficiently list, promote, and manage their events.SpinGo was namedInternet Company of the Year, Tech Startup of the Year, and Fastest Growing Tech Company of the Year in 2014.The company is backed by Epic Ventures and Prelude. | $4M / Series A / Sep 01, 2014 | |
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SpinGo
|
SpinGo provides web and mobile event calendar products for event makers. Since 2012, SpinGo has gathered and distributed content for more than 6 million events nationwide. It is dedicated to providing integrated solutions for its 300,000+ registered event makers, enabling them to efficiently list, promote, and manage their events.SpinGo was namedInternet Company of the Year, Tech Startup of the Year, and Fastest Growing Tech Company of the Year in 2014.The company is backed by Epic Ventures and Prelude. | $4M / Series A / Sep 01, 2014 | |
MX Technologies
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MX is a fintech data company that aims to connect people with their financial data in a way that automates their money experience. It enables fintech and all financial institutions with aggregating, enhancing, analyzing, presenting, and acting on financial data. MX enables banks and credit unions to achieve record-breaking growth by winning theircompetitor's most profitable account holders. As one of the fastest-growing fintech providers, MX drives customer-centric banking relationships by gathering and providing data upon which online and mobile banking partners and financial institutions can create and deliver next-generation banking applications and solutions.Founded in 2010, MX delivers data aggregation, data cleansing, auto-categorization, classification, money management, custom API, data analytics, marketing, UI, and more. In addition, MX offers an extensive array of client services, ranging from training to custom marketing services. MX currently partners with more than 600 financial institutions and more than 30 digital, online, and mobile banking providers — designating MX as a proven powerhouse in the fintech space. | $20M / Seed / Jun 03, 2014 | |
Skullcandy
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Skullcandy is an audio brand that reflects the collision of the music, fashion and action sports lifestyles. Our brand and distinctive logo symbolizes youth and rebellion, and embodies our motto, "Every revolution needs a soundtrack." Founded on innovation, we fuse bold color schemes, loud patterns, unique materials and creative packagingwith the latest audio technologies and innovative functionalities to create new and unique product. Our headphones feature our distinctive Skullcandy sound and leading-edge design. We offer a wide array of styles and price points and are expanding our brand into complementary audio products and accessories.Skullcandy products are sold in the United States and in more than 70 other countries around the world. We pioneered the distribution of headphones in specialty retailers focused on action sports and the youth lifestyle, such as Zumiez, Tilly's and hundreds of independent snow, skate and surf retailers. Through this channel we reach consumer influencers, individuals who help establish and maintain the credibility and authenticity of our brand. Building on this foundation, we have successfully expanded our distribution to select consumer electronics, mass, sporting goods and mobile phone retailers. | Series A / Oct 24, 2007 |
Co-Investors
About Mercato Partners
Mercato Partners is a minority growth investor. It seeks high-growth technology and consumer companies with $7 - $50M in annual revenues. These companies are no longer trying to simply prove if a product can work (venture), but are rather raising capital to accelerate marketing and sales efforts (growth). Mercato traditionally writes $7 - $20Minitial checks into companies with a predictable use of proceeds, an experienced management team, and healthy margins. Mercato focuses its sourcing efforts on Southern California, Utah, Colorado, Idaho, Texas, and the Midwest.
Mercato Partners Contacts
| Name | Phone | Socials | |
|---|---|---|---|
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Devon Gethers
Investment Analyst
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Joe Kaiser
Director
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Andrew K. Smith
Managing Director of Savory Fund
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Greg Warnock
Co-Founder, Managing Director
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Jake Hansen
Investor
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FAQ
What does Greg Warnock invest in?
Greg Warnock invests primarily in Software, Consumer Electronics and Audio startups, most often at Series A and Seed stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Greg Warnock?
Public channels for Greg Warnock include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Greg Warnock last invest?
The most recent investment recorded for Greg Warnock closed in Jun 2018. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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