# Greg Malpass

> Greg Malpass is a seed investor at Traction on Demand (Vancouver) backing Apparel and Fitness. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Traction on Demand](https://shizune.co/investors/profile/traction-on-demand)
- Location: Vancouver, Canada
- Total investments: 1
- Last investment: May 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/gmalpass/
- X (Twitter): https://twitter.com/GregMalpass
- Website: https://x.com/GregMalpass

Greg Malpass is a seed investor at Traction on Demand in Vancouver focused on Apparel and Fitness. Greg founded Traction on Demand, a Burnaby-based cloud technology consultancy and software development firm, in 2006. His original intention was to serve a small number of clients by helping them unite their sales and marketing teams; however, Traction has since grown into a nationally-recognized brand with offices and 250+ employees across NorthAmerica. It is now ranked as one of the continent’s fastest growing technology companies. Greg’s commitment to workplace culture and community has landed Traction on Demand on Canada’s Top 10 Best Places to Work list for the past three years. Additionally, Traction is a current finalist for Deloitte’s Best Managed Companies in Canada. Individually, Greg has been recognized for both his unconventional leadership style and expertise in cloud computing and data. In 2013, Business in Vancouver named him one of the Top Forty Under 40, awarding him once again with CEO of the Year in 2016.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apparel | 1 | 100% |
| Fitness | 1 | 100% |
| Wellness | 1 | 100% |
| E-Commerce | 1 | 100% |
| Health Care | 1 | 100% |

7 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Stoko design | Stoko was born in 2017 when an Olympian and an engineer set out to build a knee brace that athletes actually wanted to wear. Our team went back to basics, designing a completely new experience. By incorporating support directly into apparel, we are able to offer a product that is just as supportive as a rigid brace, but fits seamlessly into yourlife. | $6M | Seed | May 10, 2021 |  |

1 of 1 investments shown.

## Co-investors
- [Particular Ventures](https://shizune.co/investors/profile/particular-ventures) — VC Fund, 1 deal together

## About Traction on Demand

VC Fund · Burnaby, Canada

Traction on Demand is North America's largest dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products. As both a Salesforce Platinum Consulting Partner and Salesforce.org Premium Partner, Traction on Demand has completed over 6,000 projects on the platform. We developinnovative cloud technology solutions and applications for North America’s largest and most influential brands as well as hundreds of non-profit organizations looking to drive their mission through technology.Recognized as one of the fastest growing and best managed companies in North America, Traction on Demand is also one of the Canada’s first 100 certified B Corporations. The company has been named a top 10 best place to work in Canada every year since 2014, including #1 in 2019.

5 contacts available at Traction on Demand.

| Name | Title | Profile |
| --- | --- | --- |
| Adam Levine | Manufacturing Senior Business Solutions Consultant | https://shizune.co/investors/profile/adam-levine-4 |
| Chris Peacock | VP, Marketing & Alliances | https://shizune.co/investors/profile/chris-peacock-c626 |
| Daniel Kuo | Senior Solution Architect | https://shizune.co/investors/profile/daniel-kuo-2660 |
| Errol Olsen | Chief Financial Officer | https://shizune.co/investors/profile/errol-olsen |
| Greg Malpass | Chief Executive Officer | https://shizune.co/investors/profile/greg-malpass |

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## FAQ

### What does Greg Malpass invest in?

Greg Malpass invests primarily in Apparel, Fitness and Wellness startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Greg Malpass last invest?

The most recent investment recorded for Greg Malpass closed in May 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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