# Good & Well

> Good & Well is a VC fund in Toronto backing E-Commerce and Retail. See 21 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Toronto, Canada
- Total investments: 21
- Last investment: Apr 2026
- Lead investor: 14%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/good-and-well
- Website: http://www.goodandwell.ca/

Good & Well is an investment firm partnering with early-stage social purpose businesses. The firm provides equity investments and strategic advice, operational support, and a network of inspiring and like-minded entrepreneurs to founders. It was established in Toronto, Ontario in 2014.

## Contacts

5 contacts available for Good & Well. Shizune tracks 2 team members at Good & Well. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/good-well?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$4.1M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 24% |
| Retail | 4 | 19% |
| Health Care | 3 | 14% |
| Fashion | 2 | 10% |
| Software | 2 | 10% |

47 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 9 | 43% |
| Funding Round | 7 | 33% |
| Pre-Seed | 2 | 10% |
| Series A | 1 | 5% |
| Venture - Series Unknown | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Canada | 17 | 81% |
| Kenya | 1 | 5% |
| United States | 1 | 5% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Alexandra Baillie | Managing Director | 4 | https://shizune.co/investors/profile/alexandra-baillie |
| James Van Bergh | Founder | 0 | https://shizune.co/investors/profile/james-van-bergh |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Common Wealth | Common Wealth is a digital platform that provides retirement planning services. | $8.7M | Series A | Apr 13, 2026 |  |
| Friendlier | Friendlier is simplifying the world's transition from single-use to reusable packaging, starting with food service packaging. Our technology empowers brands to use and reuse circular packaging with individual tracking, supply chain data analytics, and sustainability impact tracking. | $3.3M | Seed | Aug 07, 2025 |  |
| Dispersa | Harnessing the power of microbe-derived natural solutions to decarbonize the chemicals industry. | $4.1M | Seed | Feb 25, 2025 |  |
| Kite Mobility | Kite Mobility offers a mobile application that connects residents and guests of private buildings with multiple all-electric transportation options.  They helps solve for today’s transportation, sustainability and city mandate challenges with their solutions. They were dedicated to using and creating sustainable products and consumer goods. | $2.6M | Seed | Aug 29, 2023 |  |
| Dispersa | Harnessing the power of microbe-derived natural solutions to decarbonize the chemicals industry. | $1.5M | Seed | Apr 20, 2023 |  |
| Otto | Otto Intelligence is a financial services firm provides strategic insights and client-centric solutions. |  | Seed | Jan 01, 2023 |  |
| Kite Mobility | Kite Mobility offers a mobile application that connects residents and guests of private buildings with multiple all-electric transportation options.  They helps solve for today’s transportation, sustainability and city mandate challenges with their solutions. They were dedicated to using and creating sustainable products and consumer goods. |  | Pre-Seed | Sep 22, 2022 |  |
| Fresh City Farms | Fresh City Farms is a retailer of grocery items. Their services include retail and delivery of farm-fresh, organic produce bags and meals, along with grocery items. They also provide nutritionist-designed recipe kits and prepared foods that enable customers to purchase organic meals and groceries. |  | Venture - Series Unknown | Sep 21, 2021 |  |
| Powered by People | Powered by People is a mobile-first, distributed manufacturing system offering online tools, financing solutions, and a B2B marketplace to the small and mid-sized enterprises in the creative manufacturing and handmade sector. | $1.5M | Seed | Mar 01, 2021 |  |
| eLengo | eLengo provides practical digital training, enhancing livelihoods for success in agribusiness ventures. |  | Seed | Jan 01, 2021 |  |

10 of 21 investments shown.

## Co-investors
- [Dragonfly Ventures](https://shizune.co/investors/profile/dragonfly-ventures) — VC Fund, 4 deals together
- [BoxOne Ventures](https://shizune.co/investors/profile/boxone-ventures) — VC Fund, 3 deals together
- [Active Impact Investments](https://shizune.co/investors/profile/active-impact-investments) — VC Fund, 1 deal together
- [Agetech Capital](https://shizune.co/investors/profile/agetech-capital) — VC Fund, 1 deal together
- [Alberta Eco Trust](https://shizune.co/investors/profile/alberta-eco-trust) — VC Fund, 1 deal together
- [Atlantic Canada Opportunities Agency](https://shizune.co/investors/profile/atlantic-canada-opportunities-agency) — VC Fund, 1 deal together

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## FAQ

### What does Good & Well invest in?

Good & Well invests primarily in E-Commerce, Retail and Health Care startups, most often at Seed and Funding Round stage. Most of the 21 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Good & Well's check size?

Good & Well typically joins rounds of $1M–$4.1M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Good & Well participates in.

### How do I contact Good & Well?

Public channels for Good & Well include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Good & Well?

The team at Good & Well includes Alexandra Baillie (Managing Director) and James Van Bergh (Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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