# GFC Consultoria

> GFC Consultoria is a VC fund in São Paulo backing Fruit, Retail and Grocery. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: São Paulo, Brazil
- Total investments: 4
- Last investment: Jul 2022
- Lead investor: 0%
- Last updated: Aug 2026

GFC Consultoria is a VC fund in São Paulo focused on Fruit and Retail. GFC Consultoria specializes in providing advice and support to entrepreneurs. Gustavo Carvalho founded it in 2017, with its headquarters in São Paulo in Brazil.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3M–$4.3M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fruit | 1 | 25% |
| Retail | 1 | 25% |
| Grocery | 1 | 25% |
| Software | 1 | 25% |
| Education | 1 | 25% |

17 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Brazil | 2 | 50% |
| United States | 2 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Connectly.ai | Connectly.ai is a conversational commerce company that focuses on simplifying how small and medium-sized businesses harness their customer messages to transform connections into revenue. Its business solution drives sales for message-first SMBs by running all stages of the customer support and marketing funnel, enabling campaign activation andretargeting, and removing the friction from message-driven sales by treating customers like people, not tickets. | $2.9M | Seed | May 10, 2022 |  |
| Diferente | Mercado Diferente is a mission-driven Brazilian foodtech created with a purpose: give everyone access to healthy foods while fighting food waste in Latin America. By rescuing organic items considered "imperfect" and directly sending them to consumers, they are able to offer up to 40% off traditional retail prices. Founded by EduardoPetrelli (ex-James Delivery), Saulo Marti (ex-Olist), Paulo Monçores (ex-VTex) & Walter Rodrigues (ex-Rappi), Mercado Diferente is backed by major investors such as Maya Capital, Collaborative Fund, GFC and unicorn founders like Matias Muchnick (founder of NotCo), Abhi Ramesh (founder of Misfits Market), Hamish Shepard (founder of HelloFresh) and Tiago Dalvi (founder of Olist). | $4.3M | Seed | Apr 29, 2022 |  |
| Cross Commerce | Cross Commerce Store is a cross border e-commerce company from Brazil that empowers entrepreneurs to sell globally in an easy and fast way. We are experienced in e-commerce and we believe your cross border sales can be simpler, bigger and better.Our team is made of professionals who come from the biggest marketplaces, payment, tech andinternational logistics companies, providing the best solutions in cross border sales.Our platform plug international sellers with local marketplaces, significantly decreasing the friction of cross-border e-commerce. We help sellers to integrate with Brazilian marketplaces (Americanas.com, Mercado Livre, etc.) by intermediating the registering, uploading, logistics and other challenging processes. | $3M | Seed | Dec 16, 2021 |  |
| Hellosaurus | Hellosaurus is an e-learning platform that offers creative programs, fun activities, and video classes for kids. It offers an interactive video platform for children and specializes in the fields of online portals and the internet. | $3.5M | Seed | Nov 23, 2020 |  |

4 of 4 investments shown.

## Co-investors
- [Canary](https://shizune.co/investors/profile/canary-5) — VC Fund, 2 deals together
- [MAYA Capital](https://shizune.co/investors/profile/maya-capital-56b2) — VC Fund, 2 deals together
- [Norte Ventures](https://shizune.co/investors/profile/norte-ventures) — VC Fund, 2 deals together
- [1745 Ventures](https://shizune.co/investors/profile/bertelsmann-digital-media-investments) — VC Fund, 1 deal together
- [Caravela Capital](https://shizune.co/investors/profile/caravela-capital) — VC Fund, 1 deal together
- [Collaborative Fund](https://shizune.co/investors/profile/collaborative-fund) — VC Fund, 1 deal together

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### Similar industry
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### Similar stage
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### Similar country
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## FAQ

### What does GFC Consultoria invest in?

GFC Consultoria invests primarily in Fruit, Retail and Grocery startups, most often at Seed stage. Most of the 4 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is GFC Consultoria's check size?

GFC Consultoria typically joins rounds of $3M–$4.3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds GFC Consultoria participates in.

### When did GFC Consultoria last invest?

The most recent investment recorded for GFC Consultoria closed in Jul 2022. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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