# George Mcculloch

> George Mcculloch is a Series A investor at Level Equity Management backing Software and SaaS. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Level Equity Management](https://shizune.co/investors/profile/level-equity)
- Location: New York, United States
- Total investments: 10
- Last investment: Apr 2022
- Lead investor: 80%
- Last updated: Aug 2026

George Mcculloch is a Series A investor at Level Equity Management in New York focused on Software and SaaS. George W. McCulloch is based out of New York, New York, and is the Co-founder of Level Equity. George previously worked at Insight Partners as a Managing Director. George W. McCulloch attended Stanford University.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 7 | 70% |
| SaaS | 2 | 20% |
| Enterprise Software | 2 | 20% |
| Information Technology | 2 | 20% |
| Sales | 1 | 10% |

31 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 5 | 50% |
| Series B | 2 | 20% |
| Private Equity | 2 | 20% |
| Funding Round | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Radix | Radix provides a SaaS real-time multifamily data platform helping users make sense of obscure data and drive performance. It allows users to easily find data on their competitors and submarkets, increasing opportunities for data-driven decisions while eliminating manual effort and human error. Radix helps multifamily users in driving revenue growthby providing real-time data and visualization tools that generate insightful market trends. | $11M | Series A | Apr 19, 2022 |  |
| SchoolPass | SchoolPass was founded with the sole purpose of automating and securing student arrival and dismissal at PK-12 schools while eliminating manual non-value activities to significantly reduce administrative hours. They understand and support the differences between private schools, public school districts, and charter schools by using a highlyconfigurable software platform that is scalable to support schools and districts of any size. |  | Private Equity | Dec 16, 2021 |  |
| Groove | Groove, a Clari Company, is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP,Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. To learn more, visit https://groove.co. | $45M | Series B | Oct 14, 2021 |  |
| Groove | Groove, a Clari Company, is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP,Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. To learn more, visit https://groove.co. | $12.2M | Series A | May 07, 2020 |  |
| Accelo | Accelo, the pioneer of Service Operations Automation (ServOps), streamlines operations from prospect through to payment through their integrated, cloud-based platform. Thousands of businesses use Accelo to run their critical client service delivery, boosting revenue and productivity and doubling profit margins. | $9M | Series A | Sep 25, 2017 |  |
| Inbenta | Inbenta is a cloud-based, AI-powered Natural Language Search for customer support and e-commerce. Backed by Natural Language Processing (NLP) technology, Inbenta's Semantic Search software can power everything from intuitive chatbots to search engine solutions within the website and corporate Intranets, ultimately resulting in a better onlinecustomer experience.Inbenta is comprised of a worldwide team dedicated to developing the best customer experience companies can offer. Our customers include Groupon, Ticketmaster, Schlage, Act-On, Santander, Blurb, and many more. | $12.6M | Series B | Sep 14, 2016 |  |
| FormAssembly | FormAssembly helps organizations take control of the data collection process. With our powerful web form platform, companies can streamline outdated processes and drive essential business initiatives in any industry. Our platform integrates seamlessly with Salesforce and other business platforms to increase efficiency organization-wide, while ouradvanced security and compliance standards instill confidence and peace of mind. | $10M | Series A |  |  |
| VivoAquatics | Provides real-time water management and analytics through the VivoPoint SaaS application and related services. | $8M |  |  |  |
| Vendini | Vendini is a San Francisco based company that provides dependable and easy-to-use ticketing, marketing and fundraising solutions to organizations of all sizes, consolidating all aspects of the ticketing business together in one place. Customers can access the all-inclusive platform from anywhere at any time, and are able to share the Vendinisolution across their entire company. The company's unique business model and dedication to excellence grants access to an effective, precise and economically sound solution for ticketing needs across the board, which helps its customers increase sales, profitability and overall prosperity. Vendini offers the first end-to-end festival solution available, which uses a series of mobile apps compatible across iOS devices to manage ticketing and RFID wristband activation, front and back off house logistics and detailed data analytics of festival operations.The company also released a mobile app for iOS and Android in 2012 called Walletini. The app not only houses all your tickets -- regardless of ticket provider -- but also allows you to transfer tickets to friends, get paid back right in the app, and lets everyone enter the event with their own tickets, on their own phones. | $20M | Series A |  |  |
| Riskonnect | Riskonnect, Inc. is the provider of a premier, enterprise-class technology platform for the risk management industry. As an independent innovator in risk management technology, Riskonnect develops and markets a growing suite of technology solutions on a world-class cloud computing model, helping clients elevate their risk management programs,safety solutions and programs for management of risks across the enterprise. Through Riskonnect RMIS, Riskonnect ERM, Riskonnect Incident Management and other Riskonnect applications, the company provides the risk management industry with the specific, configurable solutions needed to reduce losses, control risk and affect shareholder value.Riskonnect’s growing suite of risk management applications are built on a technology platform you can trust. A platform that is secure, reliable and fast. It powers more than 60,000 businesses running more than 100,000 applications that 1.5+ million users count on every day. The Riskonnect platform, team of risk management technology and business executives, and its data services group, set Riskonnect apart from all others.Riskonnect, Inc. was founded by Chief Executive Officer, Bob Morrell in July, 2007. Independent and privately held, Riskonnect is Morrell’s second entrepreneurial endeavor in the risk management software space. Using his expertise and best practices from the rapid growth and divestiture of his first successful organization, Morrell and his team have grown Riskonnect to be the work platform of choice among leading executives, and risk and safety professionals. | $10M | Private Equity |  |  |

10 of 10 investments shown.

## Co-investors
- [Uncork Capital](https://shizune.co/investors/profile/softtech-vc) — VC Fund, 3 deals together
- [Capital One Ventures](https://shizune.co/investors/profile/capital-one-growth-ventures) — VC Fund, 2 deals together
- [Capital One Ventures](https://shizune.co/investors/profile/capital-one-ventures) — VC Fund, 2 deals together
- [Quest Venture Partners](https://shizune.co/investors/profile/quest-venture-partners) — VC Fund, 2 deals together
- [Amasia](https://shizune.co/investors/profile/amasia) — VC Fund, 1 deal together
- [Blackbird Ventures](https://shizune.co/investors/profile/blackbird-ventures) — VC Fund, 1 deal together

## About Level Equity Management

VC Fund · New York, United States

Level Equity Management is a growth equity firm that focuses on providing capital to software and internet companies. The firm was founded in 2009 by Benjamin Levin, George Mcculloch, and Sarah Sommer and is headquartered in New York, United States.

5 contacts available at Level Equity Management.

| Name | Title | Profile |
| --- | --- | --- |
| George Mcculloch | Co-founder | https://shizune.co/investors/profile/george-mcculloch |
| Arthur Tingas | Principal | https://shizune.co/investors/profile/arthur-tingas |
| Astra Scavone | Office Manager | https://shizune.co/investors/profile/astra-scavone |
| Benjamin Levin | Founder, Co-CEO | https://shizune.co/investors/profile/benjamin-levin |
| Charles Chen | Partner | https://shizune.co/investors/profile/charles-chen |

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## FAQ

### What does George Mcculloch invest in?

George Mcculloch invests primarily in Software, SaaS and Enterprise Software startups, most often at Series A and Series B stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did George Mcculloch last invest?

The most recent investment recorded for George Mcculloch closed in Apr 2022. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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