# Generation Partners

> Generation Partners is a VC fund in Greenwich backing Internet and E-Commerce. See 17 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Greenwich, United States
- Total investments: 17
- Last investment: Mar 2022
- Lead investor: 29%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/generation-partners/about/
- Website: http://www.generation.com

Generation Partners is a VC fund in Greenwich focused on Internet and E-Commerce. Founded in 1996, Generation Partners is a private equity firm that provides equity capital to growth companies through buyout and growth equity investments. Over the past 20 years, the firm's principals have invested in over 50 companies.Generation was founded to create a more forward looking investment firm by combining extensive experiencein growth-oriented private equity investments with information technology expertise. This remains the foundation of our firm as we seek out businesses that are using technology to lead change in their industries. They target equity investments of $10 to $50 million and pursue both majority and minority equity positions in growth companies at various stages of development. They are long-term investors and have been involved in some of their companies for more than 10 years.

## Contacts

5 contacts available for Generation Partners. Shizune tracks 5 team members at Generation Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/generation-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Internet | 7 | 41% |
| E-Commerce | 4 | 24% |
| Financial Services | 3 | 18% |
| Video | 2 | 12% |
| FinTech | 2 | 12% |

48 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 4 | 24% |
| Series A | 3 | 18% |
| Series B | 3 | 18% |
| Funding Round | 3 | 18% |
| Series D | 1 | 6% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 11 | 65% |
| Canada | 1 | 6% |
| United Kingdom | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Dorothy Jatzen | Controller | 0 | https://shizune.co/investors/profile/dorothy-jatzen |
| John Hawkins | Co-Founder & Managing Partner | 4 | https://shizune.co/investors/profile/john-hawkins |
| Louis Marino | Vice President | 0 | https://shizune.co/investors/profile/louis-marino |
| Andrew Hertzmark | Managing Partner | 0 | https://shizune.co/investors/profile/andrew-hertzmark |
| Mark Jennings | Co-Founder & Managing Partner | 1 | https://shizune.co/investors/profile/mark-jennings |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Helcim | Helcim is a payments company that lets businesses accept credit cards with ease. Helcim focuses on delivering a better payment service by making it easier to sign up, providing smarter payment tools, and making it more affordable to get paid. | $12.7M | Series A | Mar 21, 2022 |  |
| Payactiv | As a Public Benefit Corporation and Certified B Corp, we believe that people and economies flourish when everyone is able to fully participate.We liberate earned wages from pay-cycle lag time, by providing timely access to money, revolutionizing how people earn, access, and use wages.Thriving comes after surviving. Financial wellness beginsafter all livelihood needs are met - our livelihood app does just that for the modern workforce. | $100M | Series C | Aug 13, 2020 |  |
| Payactiv | As a Public Benefit Corporation and Certified B Corp, we believe that people and economies flourish when everyone is able to fully participate.We liberate earned wages from pay-cycle lag time, by providing timely access to money, revolutionizing how people earn, access, and use wages.Thriving comes after surviving. Financial wellness beginsafter all livelihood needs are met - our livelihood app does just that for the modern workforce. | $20M | Series B | Oct 10, 2018 |  |
| Prefix | PreFix enables you to stop spending time worrying about your home and save 30-50% off annual maintenance costs. | $1.2M | Convertible Note | Jan 24, 2017 |  |
| Identity Digital | Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics(.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1. |  | Series B | Apr 10, 2013 |  |
| Identity Digital | Donuts Inc is the registry of next generation domain names. With nearly 200 top-level domains, and millions of registrants, Donuts offers a wide variety of clear and meaningful names that represent your identity online in the best possible way. Whether looking for business identifiers (.ltd), navigation (.support), vertical market specifics(.builders) or broad-based generics (.world), their portfolio offers unequaled precision and differentiation. Using their industry-first DPML product, they also work with a large majority of the top global brands to protect their trademarks online. With office locations in Seattle, Washington DC, Los Angeles, London and Hong Kong, they sell their products through the world's leading registrars and resellers, including Go Daddy, Alibaba and 1and1. | $100M | Series A | Jan 01, 2012 |  |
| Leaf Group | Leaf Group is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition,Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. | $35M | Series D | Mar 24, 2008 |  |
| iCrossing | iCrossing, a digital marketing company, holds its own marketing platform, which can be tailored for clients. The company also offers planning services and development services. Its planning services include primary customer research, competitive and market research, persona development, digital marketing strategy, integrated search marketingstrategy, social media/word-of-mouth strategy, mobile marketing strategy, analytics and performance planning, and marketing intelligence dashboarding. Its development services include search engine marketing (SEO/SEM), display and rich media advertising, email marketing, mobile marketing and site development, website development, social media campaign development, and emerging media development. iCrossing, formerly known as International Crossing, is headquartered in Scottsdale, Arizona and has offices worldwide. |  | Series F | Mar 02, 2008 |  |
| Leaf Group | Leaf Group is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition,Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers. | $100M | Series B | Sep 28, 2006 |  |
| ShopWiki | ShopWiki is a consumer shopping search engine that offers the most comprehensive results for both stores and products. ShopWiki uses crawling technology to find anything and everything on the internet.It was founded by two former DoubleClick Executives, Kevin Ryan (former DCLK CEO) and Dwight Merriman (former DCLK CTO and Co-Founder) alongwith a software developer from DoubleClick Eliot Horowitz.ShopWiki does not sell any products, it simply help their users find any product available for sale on the Web. ShopWiki actively crawls the Internet to find and organize the widest selection of products from more than 250,000 online merchants. With international expansions in the UK, France, Australia, Germany, and The Netherlands, ShopWiki will continue to bring it's crawling technology to countries which may not have had such a shopping experience. | $6.3M | Series A | Jul 01, 2006 |  |

10 of 17 investments shown.

## Co-investors
- [Oak Investment Partners](https://shizune.co/investors/profile/oak-investment-partners) — VC Fund, 3 deals together
- [3i Group](https://shizune.co/investors/profile/3i-group) — VC Fund, 2 deals together
- [Aquiline Technology Growth](https://shizune.co/investors/profile/aquiline-technology-growth) — VC Fund, 2 deals together
- [Goldman Sachs](https://shizune.co/investors/profile/goldman-sachs) — VC Fund, 2 deals together
- [Information Venture Partners](https://shizune.co/investors/profile/information-venture-partners-2) — VC Fund, 2 deals together
- [RRE Ventures](https://shizune.co/investors/profile/rre-ventures) — VC Fund, 2 deals together

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## FAQ

### What does Generation Partners invest in?

Generation Partners invests primarily in Internet, E-Commerce and Financial Services startups, most often at Series C and Series A stage. Most of the 17 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Generation Partners?

Public channels for Generation Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Generation Partners?

The team at Generation Partners includes Dorothy Jatzen (Controller), John Hawkins (Co-Founder & Managing Partner) and Louis Marino (Vice President). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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