General Mills
VC Fund
Minneapolis, United States
General Mills is a food company that manufactures and markets branded consumer foods sold through retail stores. They're one of the world's largest food companies, marketing in more than 100 countries. They categorize their sales into three core business segments: U.S. Retail, International, and Convenience Stores & Foodservice. U.S.Retail includes seven divisions that market brands such as Cheerios, Yoplait yogurt, Pillsbury refrigerated dough, and Betty Crocker baking products. Its International sales exclude their proportionate share of two joint ventures: Cereal Partners Worldwide and Häagen-Dazs Japan.
- Total investments:
- 7
- Last investment:
- Lead investor:
- 14%
Last updated:
For AI agents: llms.txt
Industries General Mills invests in
Stages General Mills invests in
Countries General Mills invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Doug Martin
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Cadwallader C. Washburn
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Hilary Dahl
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Jerald A. Young
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John Crosby
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| See all 9 contacts → | |||
Investment Focus
Industry
- Food Processing 4 (57%)
- Food and Beverage 3 (43%)
- Agriculture 2 (29%)
- Food Delivery 2 (29%)
- Pet 1 (14%)
Stage
- Series B 3 (43%)
- Series A 2 (29%)
- Series D 1 (14%)
- Funding Round 1 (14%)
Country
- United States 6 (86%)
- The Netherlands 1 (14%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Doug Martin
CBO
|
CBO | Total investments: 1 | Find email | |
|
Cadwallader C. Washburn
Founder
|
Founder | Total investments: 0 | Find email | |
|
Hilary Dahl
Cascadian Farm Content Project Manager
|
Cascadian Farm Content Project Manager | Total investments: 0 | Find email | |
|
Jerald A. Young
Vice President, Controller
|
Vice President, Controller | Total investments: 0 | Find email | |
|
John Crosby
Founder
|
Founder | Total investments: 0 | Find email | |
| See all 9 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Keychain
|
Keychain is a CPG production platform that collaborates with retailers and brands to streamline and simplify the process of developing items that consumers adore. | $15M / Series A / Nov 19, 2024 | |
Smalls
|
Smalls is a direct-to-consumer pet food company that produces human-grade and fresh food for cats.The company's cat food is prepared with human-grade ingredients and offers customized kits as per the cat's nutrition needs, enabling pet owners to get healthy and fresh food directly at their doorstep. It offers variants such as chickenand beef; freeze-dried chicken, and turkey and duck.In 2017, co-founders and best friends Matt Michaelson and Calvin headquartered the company in New York, New York. | $19M / Series B / Mar 28, 2023 | |
BeeHero
|
BeeHero is a developer of a beehive technology platform intended to maximize crop yields through pollination. The company's technology uses artificial intelligence with low-cost sensors to collect in-hive data and to stimulate full output potential during peak pollination cycles, enabling farmers to protect beehives from colony collapse andmaximize pollination efficiency for growers around the world.The company was founded in 2017 by Itai Kanot, Omer Davidi, and Yuval Regev, and operates out of Tel Aviv and Silicon Valley, employing 50 people, 30 of which in its Israeli R&D center. | $42M / Series B / Dec 01, 2022 | |
good culture
|
good culture produces real-food cultured dairy products and simple ingredients across its growing portfolio of cultured foods. Its products include a range of cottage cheese which is thick, creamy, and low in sugar as well as other dairy products that help consumers to consume dairy without affecting their health. | $8M / Feb 26, 2019 | |
Purely Elizabeth
|
Purely Elizabeth is an all natural and organic food company that creates products using the highest quality, nutrient-rich ingredients. We cater to those seeking healthy, delicious, gluten free foods. Our products are certified organic, gluten free, vegan, free of refined sugar and non-GMO project verified. As members of 1% for the Planet, we arecommitted to healthy eating, healthy living and a healthy planet. | $3M / Series A / Apr 03, 2017 | |
Kite Hill
|
Kite Hill began with a vision for a plant-based food that would have all the qualities we relish in the best artisan dairy cheeses. As Kite Hill believe the best part of eating is inviting everyone to the table for a convivial meal, these products had to entice the full range of food lovers, from those dedicated to a plant-based diet to otherssimply curious about a healthier lifestyle.Today, Kite Hill represents much more than artisanal almond milk products. Kite Hill stands for the very best tasting alternative dairy products made with the simplest ingredients using traditional methods — from artisanal delicacies, nut milk yogurts, and cream cheese style spreads to entrées and even desserts. | $18M / Series B / May 20, 2016 | |
MarketTools
|
MarketTools, Inc. was acquired by MetrixLab BV. MarketTools, Inc. designs, develops, and offers online marketing research software and services. The company offers market research software suite, including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect the results, analyzethe data, and share findings with their colleagues; Panel Manager, a panel management software to create an online market research panel; and Community Manager, a market research online community. It also provides brand, media, and advertising research solutions, including advertisement creative test, interactive and advertisement campaign evaluation, cross media optimization, brand and campaign tracking, brand health monitoring, and advertisement concept creation; innovation and shopper research, such as market exploration, innovation, and in-store activation; eBusiness performance research in the areas of Website performance monitor, in/out lab usability test, in home usability test, usability expert review, Website competitor benchmark, focus group panel, Website concept test, and interactive campaign evaluation; and customer experience management solutions. It serves banks, insurance companies, consumer goods companies, and many others in the United States and internationally. | $60M / Series D / Jan 01, 2007 |
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FAQ
What does General Mills invest in?
General Mills invests primarily in Food Processing, Food and Beverage and Agriculture startups, most often at Series B and Series A stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact General Mills?
Public channels for General Mills include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at General Mills?
The team at General Mills includes Doug Martin (CBO), Cadwallader C. Washburn (Founder) and Hilary Dahl (Cascadian Farm Content Project Manager), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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