# Gaby Salem

> Gaby Salem is a seed investor at Wharton Asset Management Company Limited backing FinTech. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Wharton Asset Management Company Limited](https://shizune.co/investors/profile/wharton-asset-management-company-limited)
- Location: London, United Kingdom
- Total investments: 3
- Last investment: Jun 2018
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/gaby-salem-77318951/

Gaby Salem is a seed investor at Wharton Asset Management Company Limited in London focused on FinTech and Marketplace. Gaby is the founder and Managing Director of Wharton Asset Management, a private London based family office specialising in private equity investment in diverse sectors including healthcare and biotechnology. Gaby has over 20 years of experience in finance and investment. He is the co-founder of Rexgenero bringing together the licence partner, theinvestors and management team within Rexgenero. He represents the principal shareholders and funders of Rexgenero.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2M–$2.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 2 | 67% |
| Marketplace | 2 | 67% |
| Mobile | 1 | 33% |
| Leasing | 1 | 33% |
| Consumer | 1 | 33% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Series A | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 1 | 33% |
| United States | 1 | 33% |
| United Kingdom | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Joinery | Joinery connects apartment seekers to outgoing tenants instead of brokers. | $2M | Seed | Jun 13, 2018 |  |
| MortgageGym | MortgageGym is the world’s only regulated mortgage robo-adviser, allowing UK homebuyers to complete their entire application online in 15 minutes through a free, hybrid advice website offering mortgage eligibility matching within 60 seconds, regulated robo-advice and access to live advisors. MortgageGym is being brought to market in officialpartnership with Experian, the global information services group, and is fully integrated with users’ credit files and the credit risk scorecards of 12 of the top 20 mortgage lenders in the UK, which it uses to provide live eligibility matching and mortgage affordability advice.It is also the world’s first digital mortgage network, which empowers brokers to acquire customers independently, operate a paperless business and remain MMR-compliant through a professional portal called MortgageGym Pro.The business was formed in 2016 by entrepreneurs John Ingram and David Vertannes. It was authorised by the FCA in February 2017 and is due to launch to the public in the summer of 2017. | $2.5M | Seed | May 22, 2017 |  |
| PayKey | PayKey enables banks to provide their customers with the ability to initiate and complete a range of financial services, including P2P payments, chatbot engagement, balance check, cardless withdrawal, and more, from within any mobile application. Offering a cross-platform banking button on the smartphone’s keyboard boosts the bank’s brandengagement while making the banking experience quick, contextual, and simple for users. Banks are battling to remain relevant as they face an unprecedented competitive environment coupled with changing consumer expectations for instantaneous, highly-efficient, and seamless financial experiences. In a time where consumers expect to access services from any channel at any time, PayKey is helping banks to improve their user experience and boost their brand engagement by enabling their customers to access financial services from within any mobile application. | $6M | Series A | Nov 22, 2016 |  |

3 of 3 investments shown.

## Co-investors
- [CommerzVentures](https://shizune.co/investors/profile/commerzventures-gmbh) — VC Fund, 1 deal together
- [Draper Venture Network](https://shizune.co/investors/profile/dfj-global-network) — VC Fund, 1 deal together
- [Digital Leaders Ventures](https://shizune.co/investors/profile/digitalleaders-ventures) — VC Fund, 1 deal together
- [Elevate Innovation Partners](https://shizune.co/investors/profile/elevate-innovation-partners) — VC Fund, 1 deal together
- [GE32 Capital](https://shizune.co/investors/profile/ge32-capital) — VC Fund, 1 deal together
- [Headline](https://shizune.co/investors/profile/headlinevc) — VC Fund, 1 deal together

## About Wharton Asset Management Company Limited

VC Fund · London, United Kingdom

Wharton Asset Management is an investment management company.

1 contacts available at Wharton Asset Management Company Limited.

| Name | Title | Profile |
| --- | --- | --- |
| Gaby Salem | Managing Director | https://shizune.co/investors/profile/gaby-salem |

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## FAQ

### What does Gaby Salem invest in?

Gaby Salem invests primarily in FinTech, Marketplace and Mobile startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Gaby Salem's check size?

Gaby Salem typically joins rounds of $2M–$2.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Gaby Salem participates in.

### When did Gaby Salem last invest?

The most recent investment recorded for Gaby Salem closed in Jun 2018. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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