# freuds

> freuds is a VC fund in London backing Wellness and Mobile Apps. See 1 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Sep 2019
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/freud-communications
- X (Twitter): https://twitter.com/InsideFreuds
- Website: http://www.freuds.com/

freuds is a full services communications and public relations firm, founded in 1985 by Chairman Matthew Freud.Our consumer division is the largest, most diverse and experienced in London, with its own in-house insight, planning, creative, sponsorship and campaign management teams. Our strategic communications consultancy – The Brewery at freuds –offers public and private sector organisations as well as individuals wide ranging reputational support, grounded in the belief that businesses can do well by doing good. Our partners Brew Media Relations work with the most innovative technology and digital media companies throughout the US and Europe.From our offices in London, over 250 specialists across these divisions, as well as other specialist services, advise a wide range of corporate, public sector, private organisations and individuals - managing reputations, building brands & fostering trust. We help our clients understand the rapidly changing media landscape, by creating, curating or editing powerful narratives that define products, causes and individuals, always through the lens of our core values.

## Contacts

5 contacts available for freuds. Shizune tracks 8 team members at freuds. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/freuds?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Wellness | 1 | 100% |
| Mobile Apps | 1 | 100% |
| 3D Technology | 1 | 100% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Matthew Freud | Founder | 3 | https://shizune.co/investors/profile/matthew-freud |
| Arlo Brady | Chief Executive Officer | 0 | — |
| Efe Abebe-Heywood | Director, Consumer | 0 | — |
| Giles Pocock | Director | 0 | — |
| Hannah Pawlby | Partner | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Loóna | Loóna is a mixture of color therapy, sound ambiance, and storytelling that helps to let go of daily fuss and get a better night’s rest. It offers a new way that lets quickly disconnect from a long stressful day and get in the right mood for sleep. It was founded in 2019 and is headquartered in Menlo Park, California. |  | Seed | Sep 28, 2019 |  |

1 of 1 investments shown.

## Co-investors
- [Elefund](https://shizune.co/investors/profile/elefund) — VC Fund, 1 deal together
- [Elysium Venture Capital](https://shizune.co/investors/profile/elysium-venture-capital) — VC Fund, 1 deal together
- [Hoxton Ventures](https://shizune.co/investors/profile/hoxton-ventures) — VC Fund, 1 deal together
- [Pretiosum Ventures](https://shizune.co/investors/profile/pretiosum-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does freuds invest in?

freuds invests primarily in Wellness, Mobile Apps and 3D Technology startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact freuds?

Public channels for freuds include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at freuds?

The team at freuds includes Matthew Freud (Founder), Arlo Brady (Chief Executive Officer) and Efe Abebe-Heywood (Director, Consumer), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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