# FITLAB

> FITLAB is a VC fund in Newport Beach backing Sports and Apps. See 4 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Newport Beach, United States
- Total investments: 4
- Last investment: Jul 2021
- Lead investor: 75%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/fitlab./
- X (Twitter): https://www.twitter.com/fitlabvc
- Website: http://www.fitlab.vc/
- Facebook: https://www.facebook.com/fitlabsmartfitness/

FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise. The company builds and connects premier brands in fitness and sports lifestyle.

## Contacts

5 contacts available for FITLAB. Shizune tracks 5 team members at FITLAB. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/fitlab?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Sports | 3 | 75% |
| Apps | 1 | 25% |
| Retail | 1 | 25% |
| Fitness | 1 | 25% |
| Training | 1 | 25% |

10 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 75% |
| Funding Round | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 2 | 50% |
| Germany | 1 | 25% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Brian Kirkbride | Managing Partner | 1 | https://shizune.co/investors/profile/brian-kirkbride |
| Greg Sharp | CTO | 0 | https://shizune.co/investors/profile/greg-sharp |
| Mike Melby | Managing Partner | 2 | https://shizune.co/investors/profile/mike-melby |
| Rita Ravindra | SVP, Operations | 1 | https://shizune.co/investors/profile/rita-ravindra |
| Sammi Needham | CBO | 0 | https://shizune.co/investors/profile/sammi-needham-1709 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| RPM Training | RPM Training Co., founded in 2012, is an active lifestyle brand focused on the intersection of training and action sports. Built largely on the success of their premium functional fitness gear, RPM also features a full line of lifestyle apparel, activewear, and functional swimwear, made by hand at their headquarters in Northern California. Theirtagline "Grounded by Purpose" is a nod to the core ethos of RPM: Legit, purposeful, functional training is the best foundation for a truly full and adventurous life. |  | Series A | Jul 06, 2021 |  |
| Momentous | Momentous is a nutritional supplement company that provides performance products.With products designed by NFL, NBA, and NHL human performance experts, Momentous has leveraged the best knowledge in sports in order to deliver innovative products that only use high-quality ingredients, absolutely no fillers, are certified safe, and tastephenomenal. Founded in 2016 by Matt Wan and Rob Dyrdek, and is based in Palo Alto, California. | $5M | Series A | Nov 19, 2019 |  |
| Freeletics | Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength.It provides an AI-based fitness and mindset coaching. The company aims to help everyone become the greatest version of themselves by building products that offer important elements for individuals to unleash their physical and mentalpotential. It promotes and increases physical fitness strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.The company was founded in 2013 and headquartered in München, Bayern. | $45M | Series A | Dec 04, 2018 |  |
| Freeletics | Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength.It provides an AI-based fitness and mindset coaching. The company aims to help everyone become the greatest version of themselves by building products that offer important elements for individuals to unleash their physical and mentalpotential. It promotes and increases physical fitness strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.The company was founded in 2013 and headquartered in München, Bayern. |  |  | Aug 16, 2018 |  |

4 of 4 investments shown.

## Co-investors
- [Causeway Media Partners](https://shizune.co/investors/profile/causeway-media-partners) — VC Fund, 2 deals together
- [Courtside Ventures](https://shizune.co/investors/profile/courtside-ventures) — VC Fund, 2 deals together
- [Elysian Park Ventures](https://shizune.co/investors/profile/elysian-park-ventures) — VC Fund, 2 deals together
- [Jazz Venture Partners](https://shizune.co/investors/profile/jazz-venture-partners) — VC Fund, 2 deals together
- [49ers Enterprises](https://shizune.co/investors/profile/49ers-enterprises) — VC Fund, 1 deal together
- [Cambridge Companies](https://shizune.co/investors/profile/cambridge-companies-2) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does FITLAB invest in?

FITLAB invests primarily in Sports, Apps and Retail startups, most often at Series A and Funding Round stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact FITLAB?

Public channels for FITLAB include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at FITLAB?

The team at FITLAB includes Brian Kirkbride (Managing Partner), Greg Sharp (CTO) and Mike Melby (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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