# FirstPartyCapital

> FirstPartyCapital is a VC fund in London backing Marketing and Advertising. See 10 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 10
- Last investment: Nov 2025
- Lead investor: 60%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/firstpartycapital/
- Website: https://firstpartycapital.com/

FirstPartyCapital is a VC fund in London focused on Marketing and Advertising. First Party Capital is the only angel-backed venture fund focussed on ad tech, martech and digital media startups in Europe and APAC. Founders benefit from access to capital, and a network of hundreds of senior industry execs.

## Contacts

5 contacts available for FirstPartyCapital. Shizune tracks 3 team members at FirstPartyCapital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/first-party-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Marketing | 6 | 60% |
| Advertising | 6 | 60% |
| Software | 2 | 20% |
| Information Technology | 2 | 20% |
| B2B | 1 | 10% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 50% |
| Series A | 2 | 20% |
| Funding Round | 2 | 20% |
| Pre-Seed | 1 | 10% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 8 | 80% |
| Norway | 1 | 10% |
| Denmark | 1 | 10% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Anand Das | Limited Partner | 0 | — |
| Arnaud Créput | Limited Partner & Investor | 1 | — |
| Kevin Flood | Syndicate Lead / Investment Committee | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Audiences | Audiences is a client‑cloud‑native application that provides first‑party audiences to advertising and marketing, which helps brands securely activate their first‑party customer data for targeted advertising and marketing campaigns by running natively in the client’s own cloud environment. It also offers real‑time audience segmentation and seamlessintegration with major ad platforms to maximize campaign effectiveness. | $2.8M | Seed | Nov 11, 2025 |  |
| Picnic Media Limited | Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs. | $1.3M | Series A | Sep 14, 2023 |  |
| Adimo | Adimo integrates with any form of marketing to make it shoppable.FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for laterpurchase. |  |  | Aug 30, 2023 |  |
| LightBox TV | LightBox Planner providers marketers with all of the elements needed to build a modern TV plan via a single access point. | $1.2M | Seed | Nov 22, 2022 |  |
| Lumen Research | Lumen is a London-based ad tech start-up, founded in 2013 by eye-tracking expert Rob Stevens and advertising strategist Mike Follett. The company specialises in the application of eye-tracking technology to ad tech and market research. Lumen helps clients understand how customers consume business and advertising communications by using eye trackingto capture objective data illustrating what people actually look at. | $3.5M | Seed | Nov 15, 2022 |  |
| Good-Loop | Good-Loop converts advertising money into funding for social causes in a way that makes online advertising more effective, more rewarding and more ethical. We distribute video ads across our network of quality online publishers. The Good-Loop ad player will never auto-play or interrupt but if you choose to, you can opt-in to watch an advert andthen donate 50% of the advertisers' money to your chosen social cause. But Good-Loop isn't just good for the world, it's also good for the advertisers' bottom line. The average completed view rate on YouTube is 30% and on Good-Loop it’s 61% – over double the engagement, for the same price.Good-Loop was part of the Collider Startup Accelerator Program 2017, and winner for their 2017 Demo Day - http://collider.io/ | $6M | Series A | Feb 24, 2022 |  |
| Passendo | Passendo is an international technology company specialized in Programmatic Email Advertising (PEA). Predominantly addressing publishers and advertisers, this start-up helps publishers to create new revenue streams and advertisers create brand awareness by transferring all advantages of modern advertising technology to the by far more targeted andsecure environment: the traditional email! | $2.6M | Seed | Dec 13, 2021 |  |
| Evorra | Evorra is a SaaS marketplace, leveraging the latest clean-room technology, for brands and agencies to simply build and scale the most valuable audiences in the world while respecting privacy and providing data-source transparency. | $1.7M | Pre-Seed | Oct 11, 2021 |  |
| Watching That | Watching That is the leading independent measurement and monitoring platform for the OTT industry. Global Media & Entertainment companies simply plug in data sources from across their system and immediately get: -AI powered Monitoring that automatically keeps across everything that matters in near real time; -Independent Measurement thatprovides bias free, outcomes focused data for the entire OTT industry. |  | Seed | Sep 21, 2021 |  |
| Cavai | Cavai is the world’s most advanced conversational advertising platform. | $8.9M |  | Aug 19, 2021 |  |

10 of 10 investments shown.

## Co-investors
- [AperiamVentures](https://shizune.co/investors/profile/mathcapital) — VC Fund, 2 deals together
- [Scottish Enterprise](https://shizune.co/investors/profile/scottish-enterprise) — VC Fund, 2 deals together
- Akama Holding — VC Fund, 1 deal together
- [Haatch](https://shizune.co/investors/profile/haatch) — VC Fund, 1 deal together
- [Idekapital](https://shizune.co/investors/profile/idekapital) — VC Fund, 1 deal together
- [Investinor](https://shizune.co/investors/profile/investinor) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does FirstPartyCapital invest in?

FirstPartyCapital invests primarily in Marketing, Advertising and Software startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact FirstPartyCapital?

Public channels for FirstPartyCapital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at FirstPartyCapital?

The team at FirstPartyCapital includes Anand Das (Limited Partner), Arnaud Créput (Limited Partner & Investor) and Kevin Flood (Syndicate Lead / Investment Committee). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co