# Finn Age Haensel

> Finn Age Haensel is a seed investor at Sanity Group (Berlin) backing SaaS and FinTech. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Sanity Group](https://shizune.co/investors/profile/sanity-group)
- Location: Berlin, Germany
- Total investments: 6
- Last investment: Nov 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/finnhaensel
- X (Twitter): https://twitter.com/agefinn
- Website: https://x.com/agefinn

Finn Age Haensel is a seed investor at Sanity Group in Berlin focused on SaaS and FinTech. Finn Age Hänsel, 36, studied Business Administration in Germany, Hungary and New Zealand. Following a 4-year engagement at BCG, he joined Rocket Internet in Australia from 2011 to 2013, as a Managing Director. After founding the largest australian online fashion retailer, THE ICONIC, he went on to become the Managing Director of theProSiebenSat1-Incubator, EPIC Companies. In 2015 he founded the Berliner Berg brewery and became a Business Angel for multiple Berlin start-ups including CrossEngage, SMACC and Einhorn. In November 2015, he joined Movinga as CEO. Finn is also board member in the German Start-up Association. Just recently, he founded the Sanity Group, a European Cannabis company, together with Fabian Friede.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3M–$7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 1 | 17% |
| FinTech | 1 | 17% |
| Grocery | 1 | 17% |
| Database | 1 | 17% |
| Delivery | 1 | 17% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 67% |
| Convertible Note | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Germany | 3 | 50% |
| India | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Grovy | Grovy is a q-commerce & grocery delivery provider. Customer order via App or Web and get the order delivered within 10 minutes. The company was founded in Dec 2020 and headquartered in Frankfurt, Germany. | $3M | Seed | Nov 01, 2021 |  |
| Grovy | Grovy is a q-commerce & grocery delivery provider. Customer order via App or Web and get the order delivered within 10 minutes. The company was founded in Dec 2020 and headquartered in Frankfurt, Germany. | $3M | Convertible Note | Sep 24, 2021 |  |
| CrossEngage | CrossEngage is a Customer Data & Engagement Platform that combines a customer data platform with cross-channel campaign management capabilities. It easily integrates with all data sources and marketing channels so that customers can keep their existing marketing infrastructure. By enabling a more personalized communication, CrossEngages helpsits clients sustainably increase customer engagement and loyalty.Too many marketing channels - too little orchestration. Many companies and consumers suffer from uncoordinated marketing activities. CrossEngage helps you to deliver a better customer experience through a relevant, consistent cross-channel communication per user. They provide a cross-channel marketing cloud solution that empowers marketing managers to orchestrate their campaigns across all relevant channels (e.g. E-Mail, RTA, Onsite, Push Notifications).According to the Digital Marketers Census 2015, Cross-Channel Marketing is with 58% the highest of all priorities for Digital Marketers in Germany. They help you to solve the challenges in this field and profit from the benefits of an orchestrated cross-channel strategy. |  | Seed | Jan 14, 2016 |  |
| CrossEngage | CrossEngage is a Customer Data & Engagement Platform that combines a customer data platform with cross-channel campaign management capabilities. It easily integrates with all data sources and marketing channels so that customers can keep their existing marketing infrastructure. By enabling a more personalized communication, CrossEngages helpsits clients sustainably increase customer engagement and loyalty.Too many marketing channels - too little orchestration. Many companies and consumers suffer from uncoordinated marketing activities. CrossEngage helps you to deliver a better customer experience through a relevant, consistent cross-channel communication per user. They provide a cross-channel marketing cloud solution that empowers marketing managers to orchestrate their campaigns across all relevant channels (e.g. E-Mail, RTA, Onsite, Push Notifications).According to the Digital Marketers Census 2015, Cross-Channel Marketing is with 58% the highest of all priorities for Digital Marketers in Germany. They help you to solve the challenges in this field and profit from the benefits of an orchestrated cross-channel strategy. |  | Seed | Jan 01, 2016 |  |
| CARS24 | CARS24 offers a tech-enabled marketplace used for buying and selling pre-owned cars.The company aims to revolutionize the way used cars are sold by creating an efficient and reliable way for car owners to sell their used cars at a reasonable price. It utilizes an AI-enabled pricing algorithm that displays the accurate market price as well as theappraisal price of a vehicle. The platform also books appointments for vehicle inspection. The services provided by the company helps customers sell their vehicle in a secure and efficient manner. CARS24 is backed by Exor Seeds, Moore Strategic Ventures, and Unbound.Cars24 was founded in Gurgaon, Haryana, India in 2015 by Vikram Chopra, Mehul Agrawal, Ruchit Agrawal, and Gajendra Jangid. | $7M | Seed |  |  |
| SMACC | SMACC offers machine learning technology to automate manual document-based processing tasks in finance departments. Their AI-solutions comprise document data capturing services, accounting & controlling automation, intelligent workflow application and document management solutions. Their clients benefit from up to 90% reduction in processingtime and cost. |  | Seed |  |  |

6 of 6 investments shown.

## Co-investors
- [Lighthouse Ventures](https://shizune.co/investors/profile/lighthouse-ventures-6458) — VC Fund, 2 deals together
- [42CAP](https://shizune.co/investors/profile/42cap) — VC Fund, 1 deal together
- [Capnamic](https://shizune.co/investors/profile/capnamic-ventures) — VC Fund, 1 deal together
- [NAP](https://shizune.co/investors/profile/cavalry-ventures) — VC Fund, 1 deal together
- [Heilemann Ventures](https://shizune.co/investors/profile/heilemann-ventures) — VC Fund, 1 deal together
- [IBB Ventures](https://shizune.co/investors/profile/ibb) — VC Fund, 1 deal together

## About Sanity Group

VC Fund · Berlin, Germany

Sanity Group is a holistic European Cannabis company focusing on health, wellbeing, and scientific research. To utilize the full potential of its health benefits, Sanity Group is investing in fundamental research of the cannabis plant and its active ingredients as well as in specific areas of application.It was founded in 2018 and headquarteredin Berlin, Germany.

5 contacts available at Sanity Group.

| Name | Title | Profile |
| --- | --- | --- |
| Fabian Friede | Founder & Managing Director | https://shizune.co/investors/profile/fabian-friede |
| Finn Age Haensel | Founder and Managing Director | https://shizune.co/investors/profile/finn-haensel |
| Kevin Urbaum | Head of Tech | https://shizune.co/investors/profile/kevin-urbaum |
| Laura Katharina Simonow | Chief Brand Officer | https://shizune.co/investors/profile/laura-katharina-simonow-3ff8 |
| Leonhard Friedrich | Chief Of Staff | https://shizune.co/investors/profile/leonhard-friedrich |

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## FAQ

### What does Finn Age Haensel invest in?

Finn Age Haensel invests primarily in SaaS, FinTech and Grocery startups, most often at Seed and Convertible Note stage. Most of the 6 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Finn Age Haensel's check size?

Finn Age Haensel typically joins rounds of $3M–$7M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Finn Age Haensel participates in.

### When did Finn Age Haensel last invest?

The most recent investment recorded for Finn Age Haensel closed in Nov 2021. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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