# Fair By Design Fund

> Fair By Design Fund is a VC fund in London backing FinTech and Financial Services. See 16 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 16
- Last investment: Jul 2023
- Lead investor: 44%
- Last updated: Aug 2026
- X (Twitter): https://twitter.com/fbdfund
- Website: http://www.fairbydesignfund.com/

Fair By Design Fund is a VC fund in London focused on FinTech and Financial Services. The Fair By Design Fund is a partnership between Ascension Ventures, Finance Birmingham, Wayra UK, Nominet Trust, Big Society Capital and the Joseph Rowntree Foundation.The Fund will invest in companies seeking loans and equity funding from Seed through to Series A and beyond, and will share Ascension Ventures and Finance Birmingham’sco-investment philosophy, seeking deal-flow and co-investment opportunities from other funds, VC’s and angel investors.The Fund is ready to deploy capital into exceptional businesses designed to make an impact on the poverty premium. These will include for-profit and nonprofit companies; tech startups, Community Interest Companies (CICs), charities and private limited companies.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 9 | 56% |
| Financial Services | 7 | 44% |
| Software | 4 | 25% |
| Apps | 3 | 19% |
| Internet | 2 | 13% |

29 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 50% |
| Pre-Seed | 2 | 13% |
| Series A | 2 | 13% |
| Series C | 2 | 13% |
| Funding Round | 2 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| SuperFi | SuperFi Finance is a financial application that provides personalized debt support. The company was founded in 2021 and is based in London, England. | $988K | Pre-Seed | Jul 27, 2023 |  |
| Plend | Plend is building a better way to borrow where consumers are no longer held back by credit history.Built on the belief that one size doesn’t fit all when it comes to credit, Plend was created to enable wider access to truly affordable loans, underpinned by new and innovative advances in open-banking powered credit scoring in order to create afairer future for borrowers.The company was founded in 2020 and is based in London, England. | $45.5M | Seed | Nov 02, 2022 |  |
| Kettel Homes | Helping first-time buyers achieve their dream of homeownership |  | Seed | May 01, 2022 |  |
| Kettel Homes | Helping first-time buyers achieve their dream of homeownership |  | Pre-Seed | May 01, 2022 |  |
| Wagestream | Wagestream is a financial services firm that allows employees to stream their earned wages into their accounts through an instant app.The app allows them to have complete control over when they get paid. It also effectively ends the need for employee advances, loans, and employee stress suffered from short term, unplanned financial obligations.The company aims to play a key role in reducing the poverty premium and prevent employees from entering cycles of debt caused by overdraft fees, high-interest credit, or payday loans. Peter Briffett and Portman Wills was founded in 2018 and is based in London, England. It is backed by QED, Fair by Design, London Co-Investment Fund, and Village Global. | $60M | Series C | Apr 13, 2022 |  |
| Stream | Stream is a financial services firm that allows employees to stream their earned wages into their accounts through an instant app. The app allows them to have complete control over when they get paid. It also effectively ends the need for employee advances, loans, and employee stress suffered from short-term, unplanned financial obligations. Thecompany aims to play a key role in reducing the poverty premium and preventing employees from entering cycles of debt caused by overdraft fees, high-interest credit, or payday loans. | $60M | Series C | Apr 13, 2022 |  |
| Tembo Money | Tembo is on a mission to transform lending. Its innovative mortgage product is helping generation buy a home | $3.5M | Seed | Aug 05, 2021 |  |
| Guardian Angel | Helping people plan for and manage death | $1.5M | Seed | Jul 07, 2021 |  |
| Incuto | incuto is a socially profitable, technology partner to Credit Unions and Community Banks. We provide state-of-the-art technology, supporting Credit Unions to reduce costs, be digital, offer more and go faster.The incuto platform allows Credit Unions to offer banking services, including an on-balance-sheet debit card, bank account and sort-code.The platform also enables Credit Unions to compete with high-cost, short-term "payday" lenders, being accessible 24*7 on any device, with loans completing in less than 5 minutes. | $2.3M |  | Nov 13, 2020 |  |
| Homeppl | Homeppl reveals consumer's real transactional ability. We leverage open banking, risk and financial algorithms, and unique fraud detection tests to allow consumers inclusive financial access to all financial or risk products in the world.Clients use Homeppl to increase revenue, prevent fraud, and eliminate transactional friction. Homepplhas reviewed hundreds of thousands of transactions and approved millions of pounds of revenue for clients in the UK.We are a Techstars company. Our team is comprised of ambitious, international, and passionate individuals. We are from 24 nationalities and speak over 17 languages! | $4.1M | Seed | Oct 01, 2020 |  |

10 of 16 investments shown.

## Co-investors
- [Ascension](https://shizune.co/investors/profile/ascension-ventures-limited) — VC Fund, 12 deals together
- [Haatch](https://shizune.co/investors/profile/haatch) — VC Fund, 5 deals together
- AU Capital — VC Fund, 2 deals together
- [BlackRock](https://shizune.co/investors/profile/blackrock) — VC Fund, 2 deals together
- [Contrarian Ventures](https://shizune.co/investors/profile/contrarian-ventures) — VC Fund, 2 deals together
- [Salica](https://shizune.co/investors/profile/hambroperksltd) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Fair By Design Fund invest in?

Fair By Design Fund invests primarily in FinTech, Financial Services and Software startups, most often at Seed and Pre-Seed stage. Most of the 16 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Fair By Design Fund last invest?

The most recent investment recorded for Fair By Design Fund closed in Jul 2023. Shizune tracks 16 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co