# Eric Seufert

> Eric Seufert is a seed investor at Heracles Media backing Software and Advertising. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Heracles Media](https://shizune.co/investors/profile/heracles-media)
- Location: San Francisco, United States
- Total investments: 15
- Last investment: Jun 2024
- Lead investor: 7%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ericseufert
- X (Twitter): https://twitter.com/eric_seufert
- Website: https://mobiledevmemo.com
- Facebook: https://m.facebook.com/profile.php?id=7903773#!/photo.php?fbid=10110976900734810&id=7903773&set=a.10101266927434140.3298634.7903773&source=44

Eric Seufert is a quantitative marketing and user acquisition specialist with a deep appreciation for the freemium business model. He is currently the VP of User Acquisition and Engagement at Rovio Entertainment; prior to Rovio, Eric held marketing, strategy, and analytics positions at Wooga, Digital Chocolate, and Skype. In 2014, Eric published abook on the Freemium Model, Freemium Economics, through Elsevier.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3M–$9M |
| Pre-Seed | $904k–$2.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 20% |
| Advertising | 3 | 20% |
| Web3 | 2 | 13% |
| Gaming | 2 | 13% |
| Marketing | 2 | 13% |

35 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 6 | 40% |
| Pre-Seed | 6 | 40% |
| Angel | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 4 | 27% |
| Israel | 2 | 13% |
| Poland | 1 | 7% |
| Austria | 1 | 7% |
| Finland | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Arya | Arya is building the Couples Wellness category, poised to become the next billion-dollar cornerstone in the global wellness market.Couples are falling into routine and many are experiencing increased loneliness. While billions are spent on fitness, mindfulness, and sleep, emotional and physical intimacy is often neglected. We invest in swipingfor the right partner and then trying to fix it (or spend a fortune divorcing them)... but not much in between.Arya's AI concierge makes it radically easy for couples to invest in their relationship and love life, both inside and outside the bedroom - a crucial ingredient to a successful relationship. | $7.5M | Seed | Jun 12, 2024 |  |
| ContextSDK | ContextSDK enhances the app by leveraging real-time user context to increase conversions enhance user satisfaction and raise app revenue. |  | Angel | Oct 24, 2023 |  |
| lockr | lockr is the first consumer-focused platform for identity, consent and data. The value exchange of the Internet – trading user data for subsidized access to digital content – was originally negotiated without consumers at the table. the impending deaths of the cookie and the device ID present a unique opportunity to redefine this model andincorporate consumer choice and consent into the equation.lockr is building the means for this revolution: a universal digital identity solution for tomorrow’s consumer that is congruent with the Internet economy. | $2.5M | Pre-Seed | Dec 25, 2022 |  |
| Spindl | Spindl develops a blockchain-based attribution system to help businesses accelerate user growth. It also provides data analytics of customer behavior and retention rates and ROIs on token drops, customer acquisition costs on advertising spend and wallet conversion rates. | $7M | Seed | Oct 20, 2022 |  |
| INCRMNTAL | INCRMNTAL is developing an innovative AI powered marketing insights platform. The software was built in a privacy first world requiring no user-level data. The platform is completely self-service and hands-free giving marketers control over recommended tests and actionable insights to get even more value out of their marketing spend. Integrationto the platform requires no code or SDK and works seamlessly alongside any marketing tools such as attribution, analytics, and CRM tools you may already be using. It is designed for privacy and does not require any device identifiers or cookies to function. | $4.1M | Seed | Jul 25, 2022 |  |
| INCRMNTAL | INCRMNTAL is developing an innovative AI powered marketing insights platform. The software was built in a privacy first world requiring no user-level data. The platform is completely self-service and hands-free giving marketers control over recommended tests and actionable insights to get even more value out of their marketing spend. Integrationto the platform requires no code or SDK and works seamlessly alongside any marketing tools such as attribution, analytics, and CRM tools you may already be using. It is designed for privacy and does not require any device identifiers or cookies to function. | $4.1M | Seed | Jul 25, 2022 |  |
| Odeeo | People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on! | $9M | Seed | Jun 13, 2022 |  |
| Arya | Arya is building the Couples Wellness category, poised to become the next billion-dollar cornerstone in the global wellness market.Couples are falling into routine and many are experiencing increased loneliness. While billions are spent on fitness, mindfulness, and sleep, emotional and physical intimacy is often neglected. We invest in swipingfor the right partner and then trying to fix it (or spend a fortune divorcing them)... but not much in between.Arya's AI concierge makes it radically easy for couples to invest in their relationship and love life, both inside and outside the bedroom - a crucial ingredient to a successful relationship. | $2.1M | Pre-Seed | Apr 01, 2022 |  |
| Gotiva | Apps powered by human creativity! | $904.5K | Pre-Seed | Dec 02, 2021 |  |
| EQL Finance | EQL Finance is a Fintech firm that provides training to help people improve their financial management abilities. Founded in 2021. |  | Pre-Seed | Nov 15, 2021 |  |

10 of 15 investments shown.

## Co-investors
- [Play Ventures](https://shizune.co/investors/profile/play-ventures) — VC Fund, 10 deals together
- [Aream & Co](https://shizune.co/investors/profile/aream-co) — VC Fund, 2 deals together
- [at.inc/](https://shizune.co/investors/profile/at-inc) — VC Fund, 2 deals together
- [Junction Venture Partners](https://shizune.co/investors/profile/junction-venture-partners) — VC Fund, 2 deals together
- [Mozilla Ventures](https://shizune.co/investors/profile/mozilla-ventures) — VC Fund, 2 deals together
- [Roosh Ventures](https://shizune.co/investors/profile/roosh-ventures) — VC Fund, 2 deals together

## About Heracles Media

VC Fund

Heracles offers strategy consulting and advisory services for consumer products to political campaigns.

1 contacts available at Heracles Media.

| Name | Title | Profile |
| --- | --- | --- |
| Eric Seufert | Analyst and Strategy Consultant | https://shizune.co/investors/profile/eric-seufert |

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## FAQ

### What does Eric Seufert invest in?

Eric Seufert invests primarily in Software, Advertising and Web3 startups, most often at Seed and Pre-Seed stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Eric Seufert's check size?

Eric Seufert typically joins rounds of $3M–$9M at Seed and $904k–$2.5M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Eric Seufert participates in.

### When did Eric Seufert last invest?

The most recent investment recorded for Eric Seufert closed in Jun 2024. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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