# Els Boerhof

> Els Boerhof is a Series A investor at Goodwell Investments (Utrecht) backing Sales and FinTech. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Goodwell Investments](https://shizune.co/investors/profile/goodwell-investments)
- Location: Utrecht, The Netherlands
- Total investments: 4
- Last investment: Dec 2023
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/els-boerhof-9383b07
- X (Twitter): https://twitter.com/elsboerhof
- Website: https://x.com/elsboerhof

Els Boerhof is a Series A investor at Goodwell Investments in Utrecht focused on Sales and FinTech. Els Boerhof joined Goodwell Investments as a partner in 2008. Within Goodwell she manages Goodwell West Africa Microfinance Development Company. She is also responsible for expanding the investor base in the development finance sector. Els is a co-chair of the Finance and Investment Working Group of the Global Alliance for Improved Cookstoves.Before joining Goodwell, Els managed the Micro & Small Enterprise Fund ‘MASSIF’ of FMO. She expanded the fund from EUR 200 mln per end-2005 to over EUR 300 mln per end 2007. On behalf of FMO she was also a non-executive board member of Acción Investments in Microfinance (USA) and member of the Credit Committee of the AfricInvest Financial Sector Fund. Within FMO she previously held the positions of Manager Business Development and Investment Officer Asia. Before FMO, Els worked for MeesPierson in Amsterdam, Rotterdam and Johannesburg in Trade & Commodity Finance (the Americas) and Correspondent Banking (Africa & Middle East).She graduated from Tilburg University in 1995 with a thesis on "The monitoring and evaluation of credit for the rural poor", for which she conducted the research whilst working for the Visayas Co-operative Development Organisation (VICTO) in The Philippines.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Sales | 1 | 25% |
| FinTech | 1 | 25% |
| Delivery | 1 | 25% |
| InsurTech | 1 | 25% |
| Insurance | 1 | 25% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 1 | 25% |
| Series B | 1 | 25% |
| Series C | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Kenya | 1 | 25% |
| South Africa | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Copia Global | Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world. Its service leverages mobile technologies and a network of agents serving as distribution points, enabling rural and peri-urban consumers to get a wide range of quality goods at reasonable prices. | $20M | Series C | Dec 13, 2023 |  |
| Inclusivity Solutions | Inclusivity Solutions are experts in creating inclusive digital insurance markets. We apply global experience and best practice to help mobile operators, insurers and other partners deliver sustainable insurance solutions for emerging consumers. We specialise in expanding markets to include unserved and underserved consumers to help protect themfrom shocks that can have devastating long-term financial consequences. It is estimated that up to 98% of people in emerging markets are unprotected from risks such as accidents, illness, death, natural disasters, and crop destruction. However, traditional insurance products, distribution models, and administration processes are ill-suited and uneconomical for serving these emerging consumers. Inclusivity Solutions delivers insurance solutions that meet the needs of emerging consumers and leverage the ubiquity of digital channels, such as mobile phones, to reach the greatest number of people. We provide the strategy, product and process design, implementation support, and platforms to not only introduce and grow digital insurance solutions, but also to build sustainable inclusive insurance markets. Inclusivity Solutions is backed by Reinsurance Group of America, Incorporated (NYSE: RGA); a leader in the global life reinsurance industry. RGA serves clients from operations in 26 countries around the world, delivering expert solutions in individual life reinsurance, individual living benefits reinsurance, group reinsurance, financial solutions, facultative underwriting and product development. | $1.5M | Series A | Oct 30, 2023 |  |
| Copia Global | Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world. Its service leverages mobile technologies and a network of agents serving as distribution points, enabling rural and peri-urban consumers to get a wide range of quality goods at reasonable prices. | $50M | Series C | Jan 18, 2022 |  |
| Copia Global | Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world. Its service leverages mobile technologies and a network of agents serving as distribution points, enabling rural and peri-urban consumers to get a wide range of quality goods at reasonable prices. | $26M | Series B | Nov 28, 2019 |  |

4 of 4 investments shown.

## Co-investors
- [KFW DEG](https://shizune.co/investors/profile/kfw-deg) — VC Fund, 2 deals together
- [Lightrock](https://shizune.co/investors/profile/lgt-lightstone) — VC Fund, 2 deals together
- [Lightrock](https://shizune.co/investors/profile/lightrock) — VC Fund, 2 deals together
- [Perivoli Innovations](https://shizune.co/investors/profile/perivoli-innovations) — VC Fund, 2 deals together
- [U.S. International Development Finance Corp](https://shizune.co/investors/profile/u-s-international-development-finance-corp) — VC Fund, 2 deals together
- [elea Foundation for Ethics in Globalization](https://shizune.co/investors/profile/elea-foundation-for-ethics-in-globalization) — VC Fund, 1 deal together

## About Goodwell Investments

VC Fund · Amsterdam, The Netherlands

Goodwell Investments provides early-stage growth capital and hands-on support to providers of basic goods and services for the majority world in sub-Saharan Africa and India. The firm invests in enterprises that are financially sustainable, scalable, and that deliver investors significant financial returns accompanies by serious social impact.Founded in 2006, Goodwell Investments is headquartered in Amsterdam, The Netherlands.

2 contacts available at Goodwell Investments.

| Name | Title | Profile |
| --- | --- | --- |
| Els Boerhof | co-founder, Managing Partner / co-owner | https://shizune.co/investors/profile/els-boerhof |
| Wim van der Beek | Founder and managing partner | https://shizune.co/investors/profile/wim-van-der-beek |

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## FAQ

### What does Els Boerhof invest in?

Els Boerhof invests primarily in Sales, FinTech and Delivery startups, most often at Series A and Series B stage. Most of the 4 investments tracked by Shizune back companies in Kenya. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Els Boerhof last invest?

The most recent investment recorded for Els Boerhof closed in Dec 2023. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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