# Efi Cohen

> Efi Cohen is a seed investor at Salesforce backing Software, FinTech and PropTech. See 4 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Salesforce](https://shizune.co/investors/profile/salesforce)
- Total investments: 4
- Last investment: May 2026
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/eficohen
- Website: https://x.com/efic1
- Facebook: http://www.facebook.com/efi.cohen

Efi Cohen is a seed investor at Salesforce focused on Software and FinTech. A Technology executive with a proven record in building teams, establishing strategic directions and exceeding objectives. In early 2000 I was a member of the Eyeblaster founding team (Employee #1), joined as a software developer. Two years later I was promoted to R&D Team Leader position, managing the web applications and databases developmentalong with the deployment of the Eyeblaster system. Two years later got promoted to a Director of R&D position, where I managed the development of the Eyeblaster ACM product, assuming responsibility on most of the R&D organization. In 2007 I was promoted to the Chief Architect / VP Technology position - leading the product architecture, technology roadmap of the company, technology research, audits, standardizations, competitive analysis, patents and M&A's.Specialties: Research & Development, Ad Serving technologies, SaaS, Large scale web applications, Big Data Analytics, MPP Data warehouse technologies, nosql solutions, Deployment of very large data centers.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $890k–$10M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 50% |
| FinTech | 1 | 25% |
| PropTech | 1 | 25% |
| Real Estate | 1 | 25% |
| Information Technology | 1 | 25% |

7 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 3 | 75% |
| United States | 1 | 25% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Tribal | Tribal can triage, correct, create, or return the work with complete context because it already has a thorough understanding of your organization, including every object, field, dependency, and permission. | $10M | Seed | May 20, 2026 |  |
| Mosaic AI | Ask-AI aggregates text-heavy company knowledge & customer communications to reveal pinpointed answers and actionable insights. | $9M | Seed | Oct 25, 2022 |  |
| Agora | Agora is a comprehensive real estate investment management platform that empower GPs, owners/operators, and real estate investment firms to scale their business effortlessly, foster strong investor relations, and ensure efficient and accurate financial operations. They do so by harnessing cutting-edge technology and automation together within-depth real estate expertise to remove barriers across all facets of investment management, from fundraising and investor relations to reports, through distributions and tax operations.Agora's solution includes a customizable Investor Portal, advanced CRM, ACH payments, advanced fundraising enablement tools, document management, automated reporting, as well as financial administration services, such as K-1 preparation and international payments. | $890K | Seed | Oct 12, 2020 |  |
| Lightrun | Lightrun is a Powerful Production Debugger. Developers can securely add logs, performance metrics and traces to production and staging in real time, on demand. R&D departments gain developer productivity and 100% code-level observability. | $4M | Seed | Jun 24, 2020 |  |

4 of 4 investments shown.

## Co-investors
- [GTMfund](https://shizune.co/investors/profile/gtmfund) — VC Fund, 2 deals together
- [Alliance Global Partners](https://shizune.co/investors/profile/alliance-global-partners) — VC Fund, 1 deal together
- [DYDX](https://shizune.co/investors/profile/dydx-d872) — VC Fund, 1 deal together
- [Firsthand Technology Value Fund](https://shizune.co/investors/profile/firsthand-technology-value-fund) — VC Fund, 1 deal together
- [Fusion](https://shizune.co/investors/profile/fusion-la) — VC Fund, 1 deal together
- [GC Ventures](https://shizune.co/investors/profile/gc-ventures-17be) — VC Fund, 1 deal together

## About Salesforce

VC Fund · San Francisco, United States

Salesforce is a cloud-based software company that provides customer relationship management software and applications. It is a cloud computing company that provides business software on a subscription basis. They design and develop cloud-based enterprise software for customer relationship management. They focused on sales, customer service,marketing automation, e-commerce, analytics, and application development.

5 contacts available at Salesforce.

| Name | Title | Profile |
| --- | --- | --- |
| Achyut Jajoo | SVP and GM, Manufacturing and Automotive | https://shizune.co/investors/profile/achyut-jajoo |
| Alex Edelstein | Vice President Of Product Management | https://shizune.co/investors/profile/alex-edelstein |
| Bill Patterson | EVP & GM, CRM Applications | https://shizune.co/investors/profile/bill-patterson-b4e4 |
| Craig Conway | Board of Directors | https://shizune.co/investors/profile/craig-conway |
| Efi Cohen | SVP, Product and Engineering | https://shizune.co/investors/profile/efi-cohen |

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## Featured in investor lists
- [Real Estate Angel Investors in Israel](https://shizune.co/investors/real-estate-angel-investors-israel)
- [Proptech Angel Investors in Israel](https://shizune.co/investors/proptech-angel-investors-israel)

## FAQ

### What does Efi Cohen invest in?

Efi Cohen invests primarily in Software, FinTech and PropTech startups, most often at Seed stage. Most of the 4 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Efi Cohen's check size?

Efi Cohen typically joins rounds of $890k–$10M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Efi Cohen participates in.

### When did Efi Cohen last invest?

The most recent investment recorded for Efi Cohen closed in May 2026. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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