# eEquity

> eEquity is a VC fund in Stockholm backing E-Commerce and Fashion. See 16 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Stockholm, Sweden
- Total investments: 16
- Last investment: Jun 2026
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/eequity/
- Website: http://www.eequity.se/

eEquity is a VC fund in Stockholm focused on E-Commerce and Fashion. eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

## Contacts

5 contacts available for eEquity. Shizune tracks 9 team members at eEquity. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/eequity?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2.4M–$15M |
| Private Equity | $3.6M–$7.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 6 | 38% |
| Fashion | 3 | 19% |
| Software | 2 | 13% |
| Furniture | 2 | 13% |
| Interior Design | 2 | 13% |

31 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 6 | 38% |
| Seed | 4 | 25% |
| Funding Round | 2 | 13% |
| Series A | 1 | 6% |
| Series B | 1 | 6% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 11 | 69% |
| Finland | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Abdullah Haider | Partner | 4 | https://shizune.co/investors/profile/magnus-wiberg |
| Jessica Mattsson | Partner | 3 | https://shizune.co/investors/profile/jessica-mattsson |
| Patrik Hedelin | Co-Founder & Managing Partner | 4 | https://shizune.co/investors/profile/patrik-hedelin-2 |
| Aida Jammal | Investment Manager | 1 | https://shizune.co/investors/profile/aida-jammal-ffd8 |
| Alexandra Severin | Associate | 0 | https://shizune.co/investors/profile/alexandra-severin |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Camphouse | Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool. | $5.8M | Series A | Jun 09, 2026 |  |
| Camphouse | Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool. | $7.3M |  | Oct 19, 2023 |  |
| Go North | Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs. | $7.1M | Seed | Oct 06, 2022 |  |
| Briqpay | Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office. |  | Private Equity | Jun 01, 2022 |  |
| Venture Design | Venture Design is a home interior and furnishing company. |  | Private Equity | Apr 26, 2022 |  |
| John Henric | John Henric is a fashion and lifestyle brand that sells smart casual, outerwear, and wedding outfits, along with accessories and bags. They create dressed fashion for people who are confident enough to be sophisticated but curious enough to be fashionable by combining simplicity with timeless elegance. It develops men's accessories withpersonality and character for those who believe that being well-dressed and unique does not have to be mutually exclusive. Jonh Henric focuses on the affordable luxury segment, selling men's fashion apparel and accessories via its own webshop and physical stores. | $7.4M | Private Equity | Apr 12, 2022 |  |
| Go North | Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs. | $8.2M | Seed | Apr 04, 2022 |  |
| Zoo.se | ZOO.se is a pet store that keeps track of all things related to animals and their owners. ZOO.se is located in Stockholmsvagen. |  | Private Equity | Jan 01, 2022 |  |
| CHIMI | Chimi makes handcrafted sunglasses out of stainless steel and titanium. They offer swim goggles eyewear silhouettes that are intended to create unforgettable summer memories among the waves. Sunglasses in ten different styles and ten different colors. Visitors can also buy from a store or online. |  | Seed | Sep 01, 2021 |  |
| Briqpay | Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office. | $2.4M | Seed | Aug 24, 2021 |  |

10 of 16 investments shown.

## Co-investors
- [Fairpoint Capital](https://shizune.co/investors/profile/fairpoint-capital) — VC Fund, 3 deals together
- [Northzone](https://shizune.co/investors/profile/northzone-ventures) — VC Fund, 2 deals together
- [31 Atlantic Capital](https://shizune.co/investors/profile/31-atlantic-capital) — VC Fund, 1 deal together
- [Access Capital Partners](https://shizune.co/investors/profile/access-capital-partners) — VC Fund, 1 deal together
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund, 1 deal together
- [Frol41 Investment AB](https://shizune.co/investors/profile/fredrik-olofsson-7607) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund

### Similar stage
- [Foresight Group](https://shizune.co/investors/profile/foresight-group) — VC Fund
- [YFM Equity Partners](https://shizune.co/investors/profile/yfm-equity-partners) — VC Fund
- [Fondaction](https://shizune.co/investors/profile/fondaction) — VC Fund

### Similar country
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund
- [Chalmers Ventures AB](https://shizune.co/investors/profile/chalmers-ventures) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund

## Featured in investor lists
- [Marketplace Investors in Sweden](https://shizune.co/investors/marketplace-investors-sweden)
- [Marketplace VC Funds in Sweden](https://shizune.co/investors/marketplace-vc-funds-sweden)
- [Consumer VC Funds in Sweden](https://shizune.co/investors/consumer-vc-funds-sweden)
- [Consumer Investors in Sweden](https://shizune.co/investors/consumer-investors-sweden)
- [Fashion Investors in Sweden](https://shizune.co/investors/fashion-investors-sweden)
- [Fashion VC Funds in Sweden](https://shizune.co/investors/fashion-vc-funds-sweden)

## FAQ

### What does eEquity invest in?

eEquity invests primarily in E-Commerce, Fashion and Software startups, most often at Private Equity and Seed stage. Most of the 16 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is eEquity's check size?

eEquity typically joins rounds of $2.4M–$15M at Seed and $3.6M–$7.4M at Private Equity. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds eEquity participates in.

### How do I contact eEquity?

Public channels for eEquity include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at eEquity?

The team at eEquity includes Abdullah Haider (Partner), Jessica Mattsson (Partner) and Patrik Hedelin (Co-Founder & Managing Partner), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co