# Edwin A. Goodman

> Edwin A. Goodman is a seed investor at Activate Venture Partners backing Fashion and Computer. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Activate Venture Partners](https://shizune.co/investors/profile/milestone-venture-partners)
- Location: New York, United States
- Total investments: 2
- Lead investor: 50%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/edwin-goodman-1b8539

Edwin A. Goodman is a seed investor at Activate Venture Partners in New York focused on Fashion and Computer. Mr. Goodman co-founded Milestone Venture Partners in 1999, as he was energized by the opportunities he saw being created by the Internet in the New York metropolitan area. He sat on the board of SkillSurvey, Inc. He supervises MVP II’s investment in Medidata Solutions, Inc. (Nasdaq: MDSO) and ExpertPlan, Inc. (successfully sold to Ascensus, Inc.in December 2012) and MVP III’s investment in M5 Networks (successfully sold to ShoreTel, Inc. in March 2012).Prior to founding Milestone, Mr. Goodman was with the U.S. office of Hambros, a London-based merchant bank. He joined the firm in 1981 and supervised the growth of the business from $5 million of paid-in-capital to $150 million. The Hambros venture team invested in more than 100 companies in a wide variety of businesses, including computer hardware, software, healthcare, retailing, waste disposal and traditional manufacturing businesses. Some of the more visible successes that became public companies or were profitably sold include Allied Waste (NYSE: AW), Corporate Software, Komag (Nasdaq:KOMG), PCA International, Petsmart, Inc (Nasdaq: PETM), RASNA Corporation, Solectron Corporation (NYSE: SLR), Staples (Nasdaq: SPLS), Telematics, and Veeco Instruments (Nasdaq: VECO).Prior to Hambros, Mr. Goodman worked at Patricof & Co. (now Apax Partners), which he joined in 1974 as its third employee. During his seven years with the organization, he participated in all aspects of the business. The most prominent of its investments was a $250,000 commitment to the final private financing round raised by Apple Computer in the summer of 1977.From 1970 through 1973, Mr. Goodman managed WBAI FM, an educationally licensed, listener-sponsored FM radio station in NYC. Before managing WBAI, Mr. Goodman joined the Bedford Stuyvesant Development & Services Corporation in Brooklyn, NY in 1967 and became its co-chief executive. The group made SBA-guaranteed loans to dozens of small businesses to encourage entrepreneurship and job creation.Mr. Goodman started his business career by joining his family’s high-fashion retailing business, Bergdorf Goodman, in New York City. He spent five years with the firm and worked with his father on the sale of the business to Carter Hawley Hale Stores, a New York Stock Exchange company, in 1972. The Goodman family retains ownership of the land and building.In addition to these venture capital responsibilities, Mr. Goodman is a former board chair and a current life trustee of the Board of the Choate Rosemary Hall School and is Chairman of the Board of FIT (The Fashion Institute of Technology), an 11,000-student college within the State University of New York system. Mr. Goodman is also a founding director of Donors Choose (www.donorschoose.org).Mr. Goodman holds a BA in English literature from Yale College in 1962 and an MS from Columbia University Business School in 1979, and served in the U.S. Marine Corps Reserve.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 1 | 50% |
| Computer | 1 | 50% |
| Consumer | 1 | 50% |
| Software | 1 | 50% |
| E-Commerce | 1 | 50% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Angel | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Bomoda | Bomoda makes China simple, clear and profitable for the world's leading brands. Our business intelligence platform provides companies with a clear understanding of their current competitive positioning with the Chinese consumer. Our strategists leverage these insights to create a foundation for profitable growth. | $2.2M | Seed | Aug 01, 2012 |  |
| Replika Software | eplika Software is a community commerce platform that enables brands to activate their networks of in-store advisors, skincare professionals, makeup artists, creators, and expert sellers as a direct e-commerce channel. Brands including L'Oréal, Chanel, SkinBetter Science, Shu Uemura, Osmosis Beauty, and Elm Biosciences use Replika to turntheir professional communities into attributed sales channels — giving every advisor their own storefront, product curation tools, and AI-powered recommendation engine. Replika is backed by LVMH Luxury Ventures, L'Oréal BOLD, Activate Venture Partners, Boston Consulting Group, and Ernst & Young, and was accelerated by Google, SAP.io, La Maison des Startups at LVMH, and Station F. Founded by Kareen Mallet, former Senior Fashion Director at Neiman Marcus and Bergdorf Goodman.Founded in New York, Replika Software helps companies transform trusted recommendations into scalable digital sales channels, particularly in industries such as beauty, fashion, and retail where professional expertise and personal relationships influence purchasing decisions. |  | Angel |  |  |

2 of 2 investments shown.

## Co-investors
- [Inovia Capital](https://shizune.co/investors/profile/inovia-capital) — VC Fund, 1 deal together
- [SIG China (SIG Asia Investments)](https://shizune.co/investors/profile/sig-china) — VC Fund, 1 deal together

## About Activate Venture Partners

VC Fund · New York, United States

Activate Venture Partners is early-stage venture capital for high-growth technology companies. Milestone has been successfully investing in software, data, and services companies for over a decade. Software, Internet, and Mobile services businesses that help their customers exploit data assets successfully are in our sweet spot. Milestone is alsoone of the leading venture firms focused on software and data investments in the Digital Health sector. We have backed 17 Digital Health companies, six of which have achieved successful exits, including Medidata's (Nasdaq:MDSO) IPO in 2009.

5 contacts available at Activate Venture Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Avlyn Ashterman-Reece | Administrative Director | https://shizune.co/investors/profile/avlyn-ashterman-reece |
| Edwin A. Goodman | Investment Partner; Investment Partner | https://shizune.co/investors/profile/edwin-a-goodman |
| Glen R. Bressner | Co-founder and Managing Partner | https://shizune.co/investors/profile/glen-r-bressner |
| Luke Page | VP of Finance | https://shizune.co/investors/profile/luke-page |
| Richard J. Dumler | Managing Partner | https://shizune.co/investors/profile/richard-j-dumler |

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## FAQ

### What does Edwin A. Goodman invest in?

Edwin A. Goodman invests primarily in Fashion, Computer and Consumer startups, most often at Seed and Angel stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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